Marc Fischman, CEO and Co-Founder of Hyperactivate, a Y&R Sparkplug company, lays out the 10 steps clients need to take to master social media. For more information visit www.hyperactivate.com

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Learn more at www.hyperactivate.com
SOCIAL
MEDIA“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll
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2. Learn more at www.hyperactivate.com
WHY?
WITH?
Actively tell your brand's story
Publishing platform
YOU GET? Likes, comments, shares, retweets, etc.
publish02
WHY?
WITH?
Learn social realities about your brand
Listening platform
YOU GET?
OUTCOME?
Information about the market, your
company & your competition
Input to publishing, insight for advertising,
promotions, PR, understand messaging
listen01
WHY?
WITH?
Take engagement to scale
Owned/paid channels and community
building promotions
YOU GET?
OUTCOME?
Amplification/reach
A valuable owned media channel for future
engagement & promotions
build communities04
WHY?
WITH?
Participation with active fans and
followers is mandated
Follows, likes, retweets, replies,
comments, and emails
YOU GET?
OUTCOME?
Your brand's story told
A guided conversation around your brand
engage03
WHY?
WITH?
Evaluate earned media to understand what's working
Hyperactivate ARM
(Advocate Relationship Management)
YOU GET?
OUTCOME?
Benchmarks and identification of brand advocates
Understand the effectiveness of your efforts
measure engagement06
WHY?
WITH?
Keep the community active and interested, address
customer service, integrate brand messaging
Combination of listening & engagement platforms
YOU GET?
OUTCOME?
Earned media & participation
An infrastructure for future social
media promotions
manage communitIES05
WHY?
WITH?
Community participation spreads your story
Hyperactivate promotions
YOU GET?
OUTCOME?
Earned media at scale & brand advocate
identification
Brand advocate validation & conversions
Run promotions08
WHY?
WITH?
More efficient means to amplify
Hyperactivate ARM
(Advocate Relationship Management)
YOU GET?
OUTCOME?
Participation from those who matter most
Highly valuable relationships to ignite
promotions
manage advocates07
WHY?
WITH?
Measure ROI
Hyperactivate AMP
(Activation Management Platform)
YOU GET?
OUTCOME?
Budget growth and justified social investment
Highly effective 1:1 marketing
track conversions10
WHY?
WITH?
Efficiency & synergy
Sales, customer service, marketing, legal,
business operations and systems
YOU GET?
OUTCOME?
Seamless workflow
Brand loyalty and contribution to brand goals
integrate business09
OUTCOME? Learning what works to get earned impressions
SOCIAL
MEDIA“If you don’t know where you’re going, any road will get you there.” - Lewis Carroll