More Related Content Similar to Grown Up Digital: The Net Generation and the Future of Innovation (20) More from X PRIZE Foundation (10) Grown Up Digital: The Net Generation and the Future of Innovation1. Grown Up Digital:
The Net Generation and the Future of Innovation
Don Tapscott, Chairman, nGenera Insight
Twitter: dtapscott
June 8, 2009
3. Web 2.0 Taxonomy
IN
G
TE
IN
G
TH
RA
E
TI
TH
O
Technology Revolution
N
BROADBAND
WEB SERVICES Web 2.0 MOBILITY
G
A SP EO
E DI A -
TI
UE TIM A
LI
TR UL TY
M
3 | © 2009 nGenera. All Rights Reserved.
4. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
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5. Boom, Bust and Echo
5.0
Number of U.S. Births
(In Millions)
Boomers
4.5 (1946-1964) Echo
Gen X (1977-1997)
(1965-1976)
4.0
3.5
3.0
2.5
2.0
1967
1973
1975
1985
1945
1947
1949
1951
1953
1955
1957
1959
1961
1963
1965
1969
1971
1977
1979
1981
1983
1987
1989
1991
1993
1995
1997
1999
Source: US Census Bureau
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12. Four Drivers for Change
WEB 2.0
THE
NET
GENERATION
THE
SOCIAL
REVOLUTION
12 | © 2009 nGenera. All Rights Reserved.
13. The Rise of Collaborative Communities
Flickr beats Kodak Gallery
vs.
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14. The Rise of Collaborative Communities
YouTube beats MTV
vs.
14 | © 2009 nGenera. All Rights Reserved.
15. The Rise of Collaborative Communities
Facebook beats Match.com
vs.
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16. The Rise of Collaborative Communities
Wikipedia beats Britannica
vs.
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17. The Rise of Collaborative Communities
Blogger.com beats CNN.com
vs.
17 | © 2009 nGenera. All Rights Reserved.
19. New Models of Citizen Engagement:
Wikinomics and Obama
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20. Four Drivers for Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
20 | © 2009 nGenera. All Rights Reserved.
21. The Economics of Collaboration
New Competitive Space
Mass
Self- Collaboration
Organization
Business
Value Webs
Creation
Extended
Enterprise
Traditional Industrial Age
Hierarchy Corporation
Physical Knowledge
Critical Resources
Financial
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22. The Enterprise 2.0 and the Rise of Mass Collaboration
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23. Harnessing Mass Collaboration
A 50 year old mining company peers,
opens, shares its proprietary data and
acts globally in a bid to transform itself
and explore the extent of a rich new
find.
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24. Ideagoras – Creating an eBay for Innovation
How do you create a vibrant marketplace
where you leverage other people's talents,
ideas and assets quickly and move on?
P&G’s Larry Huston: “Alliances and joint
ventures don't open up the spirit of
capitalism within the company. They're
vestiges of the central planning approach
when instead you need free market
mechanisms.”
How InnoCentive works:
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26. Vencorps
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29. Engagement – Doritos Crash the SuperBowl Contest
QuickTimeª and a
YUV420 codec decompressor
are needed to see this picture.
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30. Engagement – Doritos Crash the SuperBowl Contest
QuickTimeª and a
YUV420 codec decompressor
are needed to see this picture.
30 | © 2009 nGenera. All Rights Reserved.
31. Four Drivers of Change
WEB 2.0
THE THE
ECONOMIC NET
REVOLUTION GENERATION
THE
SOCIAL
REVOLUTION
31 | © 2009 nGenera. All Rights Reserved.
34. A Turning Point in History: Failing Institutions
34 | © 2008 nGenera. All Rights Reserved.
35. Crisis of Leadership
Paradigm shifts involve dislocation, conflict,
confusion, uncertainty. New paradigms are nearly always
received with coolness, even mockery or hostility.
Those with vested interests fight the change. The shift demands
such a different view of things that established leaders
are often last to be won over, if at all.
35 | © 2009 nGenera. All Rights Reserved.