Have you ever wondered why your marketing strategy is giving you inconsistent results? One of the many reasons why your marketing efforts are not converting how you want is the absence of a CTA button. Getting familiar with some easy Call to Action basics can help you direct the conversions in the desired direction.

2. What is CTA in
Digital Marketing
– Find Out its
Role in Bringing
Conversions
• Have you ever wondered why
your marketing strategy is
giving you inconsistent results?
One of the many reasons why
your marketing efforts are not
converting how you want is the
absence of a CTA button.
Getting familiar with some
easy Call to Action basics can
help you direct the conversions
in the desired direction. In this
blog post, we discuss what is
CTA in digital marketing along
with its role in bringing
conversions.

3. What Is a Call to Action (CTA) In Digital Marketing?
• A call to action or a CTA is a button, text, a line or any short paragraph
which directs your website visitors to take a desired action. You can
either add a Signup Vs Learn More styled CTA button or choose a
combination of best CTA buttons and text. A CTA can be anything from a
link, an emotive phrase like “Don’t Miss” or something that triggers
action, such as “Buy Now”.
• In any situation, the CTA effectiveness and importance is determined
from the fact that it helps users make a decision (usually in your favor).
The importance of having a clear call to action in your conversion
process is something that every marketer must take into account. A CTA
can either help marketers generate leads, make sales, boost conversions
and enhance the overall marketing performance.

4. What are the Benefits of CTA in Digital Marketing?
Clickable Links
Fillable Surveys and Forms
Dynamic Graphics
Banner Texts with Links
Redirect Links
External Ads
Social Media Posts

5. CTA
Encourages
Engagement
• In most cases, CTAs perform exceptionally
well to increase audience engagement.
Some common examples of engagement-
rich CTA are the “Like”, “Share”,
“Subscribe” and “Comment” button that
you come across on blogs and social
platforms. Such CTA buttons boost
engagement, feed new leads in the sales
funnel and ultimately help in getting more
sales.

6. The Role of CTA in Digital
Marketing Conversion Process
• When you are planning your call to action
strategy, the conversion process is an
important thing to consider. A conversion
process takes the complete visitor, lead or
buyer journey into account.
• Three Main Steps of Conversion Process
•
Role of CTA in Digital Marketing
Conversion ProcessIf you struggle with
how to make a call to action, keeping the
three stages of conversion process in
mind can help you alot:

7. Landing Page
• An excellent landing page truly reflects the offer users will receive. It also explains
how users will benefit from availing the offer. Landing page is the place where
actual conversion takes place. You can either ask users to make a purchase, fill a
form or simply sign up for an event.
• Thank You Page
• Once the conversion takes place successfully, the final step redirects the converted
visitors on a Thank You Page. It is the last stage of the conversion process that
shows gratification towards the user and may ask them to share their feedback.
• Without a CTA, Your Prospects Will Not Move Down the Sales Funnel
• The conversion process discussed above clearly indicates the importance of a CTA
in digital marketing. Without CTA, conversions will not happen and the marketing
efforts will not be as fruitful as expected.

8. Test Your Heart Out
A/B testing or Split Testing is a solid method to determine which type of CTAs work the best for
you and which CTAs are not good for your business. Create different versions of Call to Actions
and include variations in text, design and implementation. Conduct as much testing as you can
and track results using important result metrics such as CTR and Conversion Rate.
A/B testing will help you eliminate the least suitable CTAs, leaving you with the best CTA
options for your marketing strategy. In the next step, you can test it out with specific audience
types and optimize the testing group which brings you most results.
Keep in mind that trends, preferences, needs and styles of viewers change all the time. Thus,
you will need to constantly track your CTA performance and refresh it with the addition of fresh
trends and preferences.

9. Consider The Stage of the Sales Cycle:
• If your lead is well-informed, influence their buying decision using promotional offers.
If your leads are relatively new, place more emphasis on customer awareness.
• Hyper-Target Audience Personas:
• Segment your target audience into different groups based on reader/consumer/lead
preferences. Handle each persona with a different, personalized CTA according to their
preferences.
• Tweak and Optimize Format:
• As discussed above, design and format play an important role in getting your CTA
noticed. Make sure that your formatting is clean, concise and matching with your
brand theme.
• Ensure Relevance and Accuracy:
• The CTAs you choose should clearly reflect your landing page’s offering and your brand
theme. Personalization is among the top 2022 content marketing trends, so make sure
your CTAs are personalized.

10. Take Help
from AI For
Writing CTA
in Digital
Marketing
• If you need help on how to write a call to action
conclusion or a personalized call to action sentence,
AI will help you alot. Since AI takes customer
preferences and context into account, AI CTA
Generator can create hyper-personalized, useful
CTAs for almost any type of conversion.
• An interesting finding shows that anchor Text CTAs
can boost conversion rate by a whooping 121%.
Similarly, another finding from Hubspot shows that
personalized CTAs are 42% more effective in
converting visitors into leads [1]
• Thus, it indicates that prospective customers not
only expect to see a CTA today, they also give it a lot
of importance while making a buying decision.

11. Wrapping It
Up
• A CTA is an essential part of any conversion process. Thus,
marketing strategy shall actively include a CTA strategy. CTAs not
only entice readers to take a specific action but also help in
boosting brand engagement.
• CTA in Digital Marketing FAQs
• What is a CTA example?
• “Sign Up”, “Buy Now”, “Learn More”, “Don’t Miss Out! Exclusive
Deals for You”; these emotive phrases and sentences are some of
the most commonly used CTA examples. Instead of using generic
CTA text, it is recommended to personalize CTA and connect it
with your prospect’s needs to trigger the desired action.
• How can I improve my CTA?
• Personalizing your CTA with emotive phrases, urgency and
actionable verbs will drastically enhance your CTA effectiveness.
Make sure that your CTA is clear, directs to a specific, working link
and clearly conveys the action that you want your visitors to take.