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Worldcom Confidence Index 2019 Portugal Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders. In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic. Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges. This year’s findings have uncovered a 21% decline in confidence globally since 2018. This is the first time we have produced a Confidence Index report for Portugal. We captured and analysed the online contributions of CEOs and CMOs in Portugal. There are some interesting similarities and differences with the global results. Download your 2019 Worldcom Confidence Index – www.worldcomgroup.com/confidence-index/2019

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Summary and Comparisons with the Global Results The Worldcom Confidence Index 2019 Portugal Report THIS DOCUMENT SHOULD BE READ AS A COMPANION DOCUMENT TO THE GLOBAL STUDY REPORT. IT DRAWS OUT DIFFERENCES TO THE GLOBAL RESULTS AND HIGHLIGHTS KEY TRENDS FROM THE PORTUGUESE PERSPECTIVE.
Index Part 1 Part 2 Portuguese Confidence Index | 2019 3 Portuguese Confidence 7 2019 4 Portuguese topic engagement – 2019 5 Portugal is fourth to last on the Confidence Index – with a below Global CI average score 9 Influencers climb to #1 audience for leaders’ attention. Employees’ share of attention is around half that of influencers 10 Employee-related topics dominate leaders’agenda 11 Portugal very concerned about corporate image and brand reputation 18 The confidence about the impact and role of media is highest among Portuguese leaders 19 Portugal moderately confident about satisfying customers 20 Use of technology to collaborate and innovate is a big concern for Portuguese leaders 21 Millennials 81 per cent more confident than Gen X 25 Female leaders less confident than male leaders 26 Portugal has the lowest CI score in Europe 27 The anatomy of confidence and concern in Portugal 22 Portuguese CEOs are 21 per cent more confident than CMOs 23 CMOs more confident than CEOs for all of their top five topics 24
PART1 Portuguese Confidence Index 2019 Fourth to last Portugal is fourth to last on the Confidence Index +46%Portuguese confidence in the impact and role of media is 46 per cent higher than their global counterparts. It’s #1 on the Portugal CI table and the #1 score globally Top Five Employee related topics take top five places on the leaders’agenda
Portugal is fourth to last on the confidence index – with a below the Global CI average score #1 Portugal very concerned about corporate image and brand reputation #4 The confidence about impact and role of media is highest among Portuguese leaders #5 Portugal moderately confident about satisfying customers #6 Use of technology to collaborate and innovate is a big concern for Portuguese leaders #7 Influencers climb #1 audience for leaders’attention and employees’ share of attention is around half of that of influencers #2 Employee-related topics dominate leaders’agenda • Employment benefits influence on success the most discussed topic • Employee-related topics take top five places • Employees are in the third place for leaders’attention #3 Portuguese Confidence 7 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 4
Portuguese topic engagement – 2019 In the 2019 report we have identified the topics with the highest levels of engagement across leaders from Portugal. We’ve focused on the top 15. Chart 1 shows which topics were discussed most by leaders across the region. The most frequently discussed topic was employment benefits influence on success with a 12.84 per cent share. CHART 1 0% 2% 4% 6% 8% 10% 12% 14% Impact and role of media Use of technology to collaborate and innovate Good leaders influence success Competition influences success Customer satisfaction Economic migration Cybercrime Family mentorship influences success Financial /economic influences on success Corporate image and brand reputation Employee engagement to improve productivity Retaining talent Attracting talent Upskilling and reskilling Employment benefits influence on success 12.84% 11.01% 9.17% 9.17% 6.42% 6.42% 6.42% 6.42% 4.59% 4.59% 4.59% 4.59% 4.59% 4.59% 4.59% Portuguese Leaders’engagement level for topics THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 5
0 5 10 15 20 25 30 Use of technology to collaborate and innovate Family mentorship influences success Attracting talent Financial /economic influences on success Good leaders influence success Corporate image and brand reputation Employment benefits influence on success Competition influences success Employee engagement to improve productivity Cybercrime Global CI average Customer satisfaction Retaining talent Economic migration Upskilling and reskilling Impact and role of media 27.53 27.18 24.44 23.23 22.70 19.92 19.77 18.91 16.95 16.04 15.06 14.87 14.87 14.38 14.01 12.04 2019 Portuguese Confidence Index by topics CHART 2 Confidence by topic Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics and demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of concern. Unlike their global counterparts, whose top confidence lies in data privacy and protection (a topic that does not feature on the Portuguese top 15 list), Portuguese leaders are most confident about the impact and role of media (the last topic globally) with a score of 27.53. This is 46 per cent higher than the global value for this topic. Only five topics score above the Global CI average. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 6
Leaders’engagement level for audiences - Portugal v Global CHART 3 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Government and legislators need the most attention Shareholders need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 26.35% 23.35% 18.72% 13.59% 13.90% 4.09% 30.08% 24.39% 17.89% 12.20% 9.76% 5.69% PORTUGAL GLOBAL Leaders Engagement Level for Audiences In addition to the 15 topics, we have identified the six audiences demanding the most attention from leaders. For each audience we have identified the level of leader engagement and provided a CI score. Chart 3 ranks the audiences, with influencers getting the most attention and suppliers the least. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 7
0 5 10 15 20 25 30 Suppliers need the most attention Global CI average Employees need the most attention Influencers need the most attention Shareholders need the most attention Customers need the most attention Government and legislators need the most attention 18.34 19.71 19.88 17.91 17.75 19.21 26.00 25.86 24.63 24.11 23.90 19.92 16.07 PORTUGAL GLOBAL 2019 Worldcom Confidence Index by audiences - Portugal v Global CHART 4 Confidence or Concern by Audience Chart 4 ranks these audiences by the level of confidence or concern Portuguese leaders have in handling the audience. The scores below the Global CI average indicate levels of concern. Four of the audiences have a below global CI average score. While suppliers are getting the least attention, leaders are also least confident/most concerned about this audience, with a CI score of 16.07. The remaining five audiences score above the Global CI average score, with government and legislators scoring highest at 26.00, 42 per cent above the global values for these audience. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 8
Portugal is fourth to last on the Confidence Index – with a below Global CI average score 0 5 10 15 20 25 30 35 40 Mexico United States of America Brazil Portugal South Africa Russia Italy Global CI average France Canada Australia Germany China United Kingdom India Japan 20.35 20.21 20.21 20.21 20.21 20.21 20.21 20.06 19.92 19.71 19.38 19.36 19.26 19.00 17.56 14.44 11.67 25.89 22.44 19.11 23.61 25.31 21.94 35.94 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 Confidence Index by Country CHART 5 This is a first time we have measured the confidence level for Portugal. The Portuguese CI score (19.26) is slightly below the Global CI average score of 19.92. Only three other countries – Brazil, the US and Mexico, score lower than Portugal. Among other European countries, three score above average – the UK and Germany (both with 20.21), and France (20.06) and two score below the global average score – Russia with a score of 19.38 and Italy with a score of 19.72. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 9
CHART 6 Attention to audiences 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Government and legislators need the most attention Shareholders need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 30.08% 24.39% 17.89% 12.20% 9.76% 5.69% Influencers climb to #1 audience for leaders’attention. Employees’ share of attention is around half that of influencers Influencers are in first place – with attention from 30.08 per cent of leaders. Customers are in second place with attention from almost a quarter of leaders and employees in third with nearly 18 per cent attention share. Leaders are confident about their ability to reach influencers. This audience has the fourth highest audience CI score at 24.11 (see Chart #4) and this score is 21 per cent higher than the global CI average. Employees have a slightly lower confidence score at 23.90, 20 per cent higher than the global average. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 10
Employee-related topics dominate leaders’agenda • Employment benefits influence on success the most discussed topic • Employee-related topics take top five places • Employees are in the third place for leaders’attention CHART 7 Employee-related topics dominate leader discussionsTwoemployeerelatedtopicsarediscussedmoreinPortugal than they are globally – employment benefits influence on success and attracting talent. Leaders have developed a three-pronged strategy to attract and retain the best talent: • Invest in employee benefits – the #1 topic • Invest in upskilling and reskilling current employees – the #2 topic • Invest in employee engagement – the #5 topic. 0% 2% 4% 6% 8% 10% 12% 14% 16% Customer satisfaction Cybercrime Financial /economic influences on success Corporate image and brand reputation Family mentorship influences success Employee engagement to improve productivity Retaining talent Attracting talent Upskilling and reskilling Employment benefits influence on success 9.19% 15.23% 11.06% 5.14% 3.91% 3.61% 3.34% 6.48% 6.17% 4.14% 12.84% 11.01% 9.17% 9.17% 6.42% 6.42% 6.42% 4.59% 4.59% 6.42% PORTUGAL GLOBAL PORTUGAL GLOBAL This is a trend confirmed by Matt Manners, CEO of the Employee Engagement Awards: “In the last five years we have seen the area of employee engagement become more strategic, with much greater support from business leaders. The entries to our most recent North American awards clearly demonstrate the business value delivered by making employee engagement part of the DNA of a business.” THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 11
When it comes to getting employment benefits right Portuguese leaders are the third least confident globally with a low CI score of 16.04. Only South Africa and Mexico have lower scores. This topic appears at #9 in the Portuguese Confidence Index (see Chart #2). CHART 8 0 5 10 15 20 25 Mexico South Africa Portugal Brazil Russia United States of America India Global CI Average Japan China Australia Canada United Kingdom Germany Italy France 23.53 22.65 21.83 21.73 21.14 20.88 20.71 19.95 19.92 19.20 17.34 17.05 17.04 16.04 14.99 10.59 Employment benefits influence on success - CI by Country Portuguese leaders very concerned about their ability to get employment benefits right THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 12
CHART 9 0 5 10 15 20 25 30 35 40 United Kingdom Canada Mexico France Australia United States of America Global CI Average India Germany Italy South Africa Russia China Portugal Brazil Japan 36.14 30.40 27.18 25.55 25.54 24.23 22.81 22.60 21.32 19.92 18.67 17.02 16.17 16.08 15.83 13.09 Upskilling and reskilling - CI by Country Portuguese leaders are very confident about their ability to upskill and reskill This topic has the second highest score in Portugal – see Chart #2. At 27.18 it is above the global average. Japan’s leaders are 33 per cent more confident about their ability to upskill and reskill. LinkedIn’s report on workplace learning shows that upskilling and reskilling will be centre stage in the battle for talent. Portugal might want to invest even more in people to gain a competitive advantage. Commenting on the findings, Dominic Atkinson, Founder of Stay Nimble said: “Workers and organisations need to adapt to the transformative changes happening to the nature of work. The concerns leaders show in this study need to translate into action and investment. In particular, thereneedstobesignificantfocusonadultskillswitheasily accessible opportunities to upskill and retrain throughout careers. At a time where we are seeing a record-low level of participation in learning by adults, leaders are in the best position to respond to these concerns and help build opportunity for all.” THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 13
Portuguese leaders most concerned globally about attracting talent CHART 10 0 5 10 15 20 25 Portugal South Africa Russia United States of America Brazil Global CI Average Canada India Australia France United Kingdom Germany China Italy Japan 23.41 23.18 23.09 23.06 21.20 20.84 20.71 20.54 20.37 19.92 16.93 16.42 16.42 16.28 14.38 Attracting talent - CI by Country Portuguese leaders are very concerned about attracting talent. This topic has a below Global CI average score of 14.38 and places Portugal in last place. It is also the third to last topic on the Portuguese Confidence Index (see Chart #2). THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 14
Portuguese leaders confident about the ability to retain talent CHART 11 0 5 10 15 20 25 30 United Kingdom United States of America Canada Mexico Australia South Africa Brazil Global CI Average India Portugal China Russia France Italy Germany Japan 29.76 26.72 25.03 24.93 23.68 23.39 23.23 21.54 19.92 19.64 17.62 17.02 15.90 15.02 14.98 14.75 Retaining talent - CI by Country Portuguese leaders are confident in their ability to retain talent. This is the #4 topic on the Portuguese Confidence Index (see Chart #2). Portugal has the sixth highest score globally of 23.23. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 15
CHART 12 Employee engagement to improve productivity - CI by Country Portuguese leaders concerned about ability to improve productivity by engaging employees 0 5 10 15 20 25 Mexico United States of America Brazil France India Portugal Global CI Average Canada Italy South Africa United Kingdom Russia Australia China Germany Japan 23.76 23.32 22.97 21.45 21.45 20.85 20.41 20.18 20.00 19.92 18.91 18.89 18.03 17.28 17.10 12.04 “Organisations are proving that focusing on the employee experience for each individual is having an incredibly beneficial impact.  Always on, continuous listening, consistent feedback and purpose-driven teams, are rapidly replacing traditional ways of working.”  Portuguese leaders have the sixth lowest confidence score globally for improving productivity through employee engagement. At 18.91, the score is one point below the global CI average, and takes seventh place on Portugal’s confidence league table (see Chart #2). This shows that Portuguese leaders are feeling slightly concerned when it comes to embedding employee engagement in their business strategy. The benefits of doing so are now clear according to Ruth Dance, managing director of the Employee Engagement Alliance the membership organisation for engagement professionals around the world. She believes there is a fundamental shift taking place. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 16
CHART 13 Economic migration - CI by Country 0 5 10 15 20 25 United States of America China United Kingdom Australia Global CI Average Brazil Italy Canada Germany France India South Africa Russia Portugal Japan 24.51 24.44 23.71 23.62 23.39 23.38 21.46 20.75 20.65 20.38 19.92 19.70 18.74 16.77 15.88 Portugal has the second highest confidence score globally for economic migration Economic migration has the third highest confidence score on the Portuguese topic list (see Chart #2). This is the second highest score globally, just behind the #1country, Japan. Portugal is 41 per cent more confident about economic migration than the US – the lowest scoring country. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 17
Portuguese leaders are very concerned globally when it comes to corporate image and brand reputation. At 15.06, the score is nearly 61 per cent lower than the score of the highest scoring country Italy. CHART 14 Corporate image and brand reputation - CI by Country 0 5 10 15 20 25 Mexico Portugal Brazil Russia United States of America Japan Global CI Average Germany South Africa France China United Kingdom Canada India Australia Italy 24.17 23.57 22.91 22.77 22.47 22.18 22.16 20.33 20.10 19.92 19.64 18.69 17.46 16.06 15.06 9.84 Portugal very concerned about corporate image and brand reputation THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 18
The impact and role of the media was the #9 topic discussed among Portuguese leaders (see Chart #1). However, it is a topic of significant confidence, producing the highest CI score of 27.53 on the Portuguese Confidence Index (see Chart #2). This places Portugal at #1 globally. The score for Portugal is more than double the score of Brazil, the lowest scoring country. CHART 15 Impact and role of media - CI by Country 0 5 10 15 20 25 30 Brazil Mexico Italy Germany United Kingdom Global CI Average India Canada United States of America Australia South Africa Russia China France Japan Portugal 27.53 26.07 24.27 22.47 22.16 21.93 21.01 20.58 19.98 19.92 19.92 18.90 18.76 15.85 13.85 12.94 The confidence about the impact and role of media is highest among Portuguese leaders THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 19
CHART 16 Customer satisfaction - CI by Country 0 5 10 15 20 25 30 35 United States of America Global CI Average Russia United Kingdom France South Africa India Portugal Australia Brazil Germany Canada China Japan Italy 30.22 28.98 25.83 25.07 24.97 24.78 22.99 22.70 22.33 21.81 21.53 20.98 20.95 19.92 19.50 Portuguese leaders are confident about satisfying customers. The score of 22.70 places Portugal in the middle of the table globally - 33 per cent below #1 Italy. This topic is #5 on the Portuguese Confidence Index (see Chart #2). Portugal moderately confident about satisfying customers THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 20
This topic has the lowest score on the Portuguese Confidence Index (see Chart #2). Portugal’s low score of 12.04 places it second to last globally, behind the lowest scoring country for this topic, Russia. The score of the highest scoring country, UK, is double the score of Portugal. CHART 17 Use of technology to collaborate and innovate - CI by Country 0 5 10 15 20 25 Russia Portugal United States of America China France Global CI Average Germany India Japan Italy Australia Canada United Kingdom 24.11 22.89 22.68 22.62 20.71 20.49 20.36 19.92 19.75 19.21 16.30 12.04 10.87 Use of technology to collaborate and innovate is a big concern for Portuguese leaders THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 21
PART 2 The anatomy of confidence and concern in Portugal +78%Portuguese male leaders are 78 per cent more confident than female leaders LastPortuguese leaders have the lowest confidence score in Europe +81%Millennials 81 per cent more confident than Gen X
Portuguese CEOs are 21 per cent more confident than CMOs PortugueseCEOsare21percentmoreconfident than CMOs. Both CEO’s and CMO’s scores are below the global CI average of 19.92. CHART 18 Confidence levels of CEOs and CMOs CEOs are more confident than CMOs in Portugal 19.26 CI Score for CEOs 15.95 CI Score for CMOs THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 23
CMOs more confident than CEOs for three of their top five topics Portuguese CEOs and CMOs share three topics and differ on two. CEOsaremoreconfidentthanCMOsabout the impact and role of the media, giving attention to employees and customers. CHART 19 Top 5 topics of confidence for CEOs and CMOs 0 5 10 15 20 25 30 Customers need the most attention Government and legislators need the most attention Shareholders need the most attention Upskilling and reskilling Influencers need the most attention Customers need the most attention Government and legislators need the most attention Employees need the most attention Impact and role of media Upskilling and reskilling 25.95 25.77 25.63 24.77 24.74 26.82 25.69 25.60 24.81 22.68 CEOCMO THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 24
Millennials 81 per cent more confident than Gen X All age groups in Portugal have a below Global CI average score. Millennials with a score of 18.18 are the most confident age group. This is 81 per cent higher than Gen X who are most concerned, with a score of just 10.00. CHART 20 0 2 4 6 8 10 12 14 16 18 20 >6555-6435-4425-34 18.18 10.00 17.09 13.16 Confidence by Age THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 25
Female leaders less confident than male leaders Portuguese male leaders are 78 per cent more confident than female leaders. CHART 21 Confidence by Gender Males are more confident than Females in Portugal 19.26 CI Score for Males 10.85 CI Score for Females THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 26
Portugal has the lowest CI score in Europe Portuguese leaders are least confident among European countries. At 19.26, the Portuguese score is marginally below the global average and slightly below Russia and Italy. CHART 22 Confidence Index by Country - Portugal 0 5 10 15 20 25 30 PortugalRussiaItalyGlobal CI AverageFranceGermanyUnited Kingdom 21.94 22.44 20.21 19.11 23.61 20.06 25.31 19.7119.92 19.38 20.21 19.26 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 27
Useful links If you would like more information on the topics raised in this Report, you may find the links below helpful. https://advancedsymbolics.com https://www.ee-awards.com/blog/ https://www.ee-awards.com/engagement-101/ https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global- engagement-101-influencers/ https://learning.linkedin.com/resources/workplace-learning-report-2018 https://the-eea.com/ https://en.wikipedia.org/wiki/Me_Too_movement https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china- trade-war-with-no-end-in-sight https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting- to-climate-change https://www.wired.com/story/ios-hacks-apple-response/ https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor- payroll-experience/ https://www.leesmanindex.com/research/ http://worldcomgroup.com/scarf-framework https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/ https://worldcomgroup.com/resources/confidence-index https://worldcomgroup.com/resources/confidence-index-regional-country THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 28
Group’s Board Chair - Roger Hurni Past Chair - Patrik Schober Americas Region Chair - Brad Fishman EMEA Region Chair - Andras Nagy Treasurer - Errol Chapman Marketing - Stefan Pollack Business Development - Crispin Manners Membership/Recruitment - Stephanie Paul Partner Engagement - Serge Beckers Knowledge Sharing/Practice Groups - Angélica Consiglio Asia Pacific At Large - Tom Van Blarcom Americas’ Board Chair - Brad Fishman Chair Elect - Monty Hagler Past Chair - Sean Rossall Treasurer - Leah Mussay US Recruitment - Scott Willyerd LATAM Recruitment - Luis Avellanedo Ulloa Partner Engagement - William Beutler Meetings - Deb Vilchis Professional Development - Jessica Phelan Partnerships - Cory Stewart At Large - Rhiannon Ruff Emea’s Board Chair - Todor Ianev Past Chair - Andras R. Nagy Treasurer - Hans Karperien Business Development - Crispin Manners Peer Review - Caroline Prince New Membership - Corinna Voss New Membership - Bjorn Mogensen Retention - Serge Beckers Young Consultants - Andras R. Nagy Marketing - Frederic Bolhorst Worldcom’s Board of Directors 29 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT
Contact us If you would like to inspire direct action from your stakeholders in a way that delivers immediate results and lasting outcomes – or discuss the contentofthisdocument,oritsrecommendations - please contact: Todd Lynch toddlynch@worldcomgroup.com Crispin Manners crispinmanners@worldcomgroup.com If you would like to receive helpful insights and other white papers and reports, just sign up by using this LINK For regular updates and insights, why not follow us on ©2019TheWORLDCOMGroup,Inc.

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Worldcom Confidence Index 2019 Portugal Report

  • 1.
    Summary and Comparisons withthe Global Results The Worldcom Confidence Index 2019 Portugal Report THIS DOCUMENT SHOULD BE READ AS A COMPANION DOCUMENT TO THE GLOBAL STUDY REPORT. IT DRAWS OUT DIFFERENCES TO THE GLOBAL RESULTS AND HIGHLIGHTS KEY TRENDS FROM THE PORTUGUESE PERSPECTIVE.
  • 2.
    Index Part 1 Part 2 PortugueseConfidence Index | 2019 3 Portuguese Confidence 7 2019 4 Portuguese topic engagement – 2019 5 Portugal is fourth to last on the Confidence Index – with a below Global CI average score 9 Influencers climb to #1 audience for leaders’ attention. Employees’ share of attention is around half that of influencers 10 Employee-related topics dominate leaders’agenda 11 Portugal very concerned about corporate image and brand reputation 18 The confidence about the impact and role of media is highest among Portuguese leaders 19 Portugal moderately confident about satisfying customers 20 Use of technology to collaborate and innovate is a big concern for Portuguese leaders 21 Millennials 81 per cent more confident than Gen X 25 Female leaders less confident than male leaders 26 Portugal has the lowest CI score in Europe 27 The anatomy of confidence and concern in Portugal 22 Portuguese CEOs are 21 per cent more confident than CMOs 23 CMOs more confident than CEOs for all of their top five topics 24
  • 3.
    PART1 Portuguese Confidence Index 2019 Fourth to last Portugalis fourth to last on the Confidence Index +46%Portuguese confidence in the impact and role of media is 46 per cent higher than their global counterparts. It’s #1 on the Portugal CI table and the #1 score globally Top Five Employee related topics take top five places on the leaders’agenda
  • 4.
    Portugal is fourthto last on the confidence index – with a below the Global CI average score #1 Portugal very concerned about corporate image and brand reputation #4 The confidence about impact and role of media is highest among Portuguese leaders #5 Portugal moderately confident about satisfying customers #6 Use of technology to collaborate and innovate is a big concern for Portuguese leaders #7 Influencers climb #1 audience for leaders’attention and employees’ share of attention is around half of that of influencers #2 Employee-related topics dominate leaders’agenda • Employment benefits influence on success the most discussed topic • Employee-related topics take top five places • Employees are in the third place for leaders’attention #3 Portuguese Confidence 7 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 4
  • 5.
    Portuguese topic engagement– 2019 In the 2019 report we have identified the topics with the highest levels of engagement across leaders from Portugal. We’ve focused on the top 15. Chart 1 shows which topics were discussed most by leaders across the region. The most frequently discussed topic was employment benefits influence on success with a 12.84 per cent share. CHART 1 0% 2% 4% 6% 8% 10% 12% 14% Impact and role of media Use of technology to collaborate and innovate Good leaders influence success Competition influences success Customer satisfaction Economic migration Cybercrime Family mentorship influences success Financial /economic influences on success Corporate image and brand reputation Employee engagement to improve productivity Retaining talent Attracting talent Upskilling and reskilling Employment benefits influence on success 12.84% 11.01% 9.17% 9.17% 6.42% 6.42% 6.42% 6.42% 4.59% 4.59% 4.59% 4.59% 4.59% 4.59% 4.59% Portuguese Leaders’engagement level for topics THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 5
  • 6.
    0 5 1015 20 25 30 Use of technology to collaborate and innovate Family mentorship influences success Attracting talent Financial /economic influences on success Good leaders influence success Corporate image and brand reputation Employment benefits influence on success Competition influences success Employee engagement to improve productivity Cybercrime Global CI average Customer satisfaction Retaining talent Economic migration Upskilling and reskilling Impact and role of media 27.53 27.18 24.44 23.23 22.70 19.92 19.77 18.91 16.95 16.04 15.06 14.87 14.87 14.38 14.01 12.04 2019 Portuguese Confidence Index by topics CHART 2 Confidence by topic Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics and demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of concern. Unlike their global counterparts, whose top confidence lies in data privacy and protection (a topic that does not feature on the Portuguese top 15 list), Portuguese leaders are most confident about the impact and role of media (the last topic globally) with a score of 27.53. This is 46 per cent higher than the global value for this topic. Only five topics score above the Global CI average. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 6
  • 7.
    Leaders’engagement level foraudiences - Portugal v Global CHART 3 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Government and legislators need the most attention Shareholders need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 26.35% 23.35% 18.72% 13.59% 13.90% 4.09% 30.08% 24.39% 17.89% 12.20% 9.76% 5.69% PORTUGAL GLOBAL Leaders Engagement Level for Audiences In addition to the 15 topics, we have identified the six audiences demanding the most attention from leaders. For each audience we have identified the level of leader engagement and provided a CI score. Chart 3 ranks the audiences, with influencers getting the most attention and suppliers the least. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 7
  • 8.
    0 5 1015 20 25 30 Suppliers need the most attention Global CI average Employees need the most attention Influencers need the most attention Shareholders need the most attention Customers need the most attention Government and legislators need the most attention 18.34 19.71 19.88 17.91 17.75 19.21 26.00 25.86 24.63 24.11 23.90 19.92 16.07 PORTUGAL GLOBAL 2019 Worldcom Confidence Index by audiences - Portugal v Global CHART 4 Confidence or Concern by Audience Chart 4 ranks these audiences by the level of confidence or concern Portuguese leaders have in handling the audience. The scores below the Global CI average indicate levels of concern. Four of the audiences have a below global CI average score. While suppliers are getting the least attention, leaders are also least confident/most concerned about this audience, with a CI score of 16.07. The remaining five audiences score above the Global CI average score, with government and legislators scoring highest at 26.00, 42 per cent above the global values for these audience. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 8
  • 9.
    Portugal is fourthto last on the Confidence Index – with a below Global CI average score 0 5 10 15 20 25 30 35 40 Mexico United States of America Brazil Portugal South Africa Russia Italy Global CI average France Canada Australia Germany China United Kingdom India Japan 20.35 20.21 20.21 20.21 20.21 20.21 20.21 20.06 19.92 19.71 19.38 19.36 19.26 19.00 17.56 14.44 11.67 25.89 22.44 19.11 23.61 25.31 21.94 35.94 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 Confidence Index by Country CHART 5 This is a first time we have measured the confidence level for Portugal. The Portuguese CI score (19.26) is slightly below the Global CI average score of 19.92. Only three other countries – Brazil, the US and Mexico, score lower than Portugal. Among other European countries, three score above average – the UK and Germany (both with 20.21), and France (20.06) and two score below the global average score – Russia with a score of 19.38 and Italy with a score of 19.72. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 9
  • 10.
    CHART 6 Attention toaudiences 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Government and legislators need the most attention Shareholders need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 30.08% 24.39% 17.89% 12.20% 9.76% 5.69% Influencers climb to #1 audience for leaders’attention. Employees’ share of attention is around half that of influencers Influencers are in first place – with attention from 30.08 per cent of leaders. Customers are in second place with attention from almost a quarter of leaders and employees in third with nearly 18 per cent attention share. Leaders are confident about their ability to reach influencers. This audience has the fourth highest audience CI score at 24.11 (see Chart #4) and this score is 21 per cent higher than the global CI average. Employees have a slightly lower confidence score at 23.90, 20 per cent higher than the global average. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 10
  • 11.
    Employee-related topics dominateleaders’agenda • Employment benefits influence on success the most discussed topic • Employee-related topics take top five places • Employees are in the third place for leaders’attention CHART 7 Employee-related topics dominate leader discussionsTwoemployeerelatedtopicsarediscussedmoreinPortugal than they are globally – employment benefits influence on success and attracting talent. Leaders have developed a three-pronged strategy to attract and retain the best talent: • Invest in employee benefits – the #1 topic • Invest in upskilling and reskilling current employees – the #2 topic • Invest in employee engagement – the #5 topic. 0% 2% 4% 6% 8% 10% 12% 14% 16% Customer satisfaction Cybercrime Financial /economic influences on success Corporate image and brand reputation Family mentorship influences success Employee engagement to improve productivity Retaining talent Attracting talent Upskilling and reskilling Employment benefits influence on success 9.19% 15.23% 11.06% 5.14% 3.91% 3.61% 3.34% 6.48% 6.17% 4.14% 12.84% 11.01% 9.17% 9.17% 6.42% 6.42% 6.42% 4.59% 4.59% 6.42% PORTUGAL GLOBAL PORTUGAL GLOBAL This is a trend confirmed by Matt Manners, CEO of the Employee Engagement Awards: “In the last five years we have seen the area of employee engagement become more strategic, with much greater support from business leaders. The entries to our most recent North American awards clearly demonstrate the business value delivered by making employee engagement part of the DNA of a business.” THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 11
  • 12.
    When it comesto getting employment benefits right Portuguese leaders are the third least confident globally with a low CI score of 16.04. Only South Africa and Mexico have lower scores. This topic appears at #9 in the Portuguese Confidence Index (see Chart #2). CHART 8 0 5 10 15 20 25 Mexico South Africa Portugal Brazil Russia United States of America India Global CI Average Japan China Australia Canada United Kingdom Germany Italy France 23.53 22.65 21.83 21.73 21.14 20.88 20.71 19.95 19.92 19.20 17.34 17.05 17.04 16.04 14.99 10.59 Employment benefits influence on success - CI by Country Portuguese leaders very concerned about their ability to get employment benefits right THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 12
  • 13.
    CHART 9 0 510 15 20 25 30 35 40 United Kingdom Canada Mexico France Australia United States of America Global CI Average India Germany Italy South Africa Russia China Portugal Brazil Japan 36.14 30.40 27.18 25.55 25.54 24.23 22.81 22.60 21.32 19.92 18.67 17.02 16.17 16.08 15.83 13.09 Upskilling and reskilling - CI by Country Portuguese leaders are very confident about their ability to upskill and reskill This topic has the second highest score in Portugal – see Chart #2. At 27.18 it is above the global average. Japan’s leaders are 33 per cent more confident about their ability to upskill and reskill. LinkedIn’s report on workplace learning shows that upskilling and reskilling will be centre stage in the battle for talent. Portugal might want to invest even more in people to gain a competitive advantage. Commenting on the findings, Dominic Atkinson, Founder of Stay Nimble said: “Workers and organisations need to adapt to the transformative changes happening to the nature of work. The concerns leaders show in this study need to translate into action and investment. In particular, thereneedstobesignificantfocusonadultskillswitheasily accessible opportunities to upskill and retrain throughout careers. At a time where we are seeing a record-low level of participation in learning by adults, leaders are in the best position to respond to these concerns and help build opportunity for all.” THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 13
  • 14.
    Portuguese leaders mostconcerned globally about attracting talent CHART 10 0 5 10 15 20 25 Portugal South Africa Russia United States of America Brazil Global CI Average Canada India Australia France United Kingdom Germany China Italy Japan 23.41 23.18 23.09 23.06 21.20 20.84 20.71 20.54 20.37 19.92 16.93 16.42 16.42 16.28 14.38 Attracting talent - CI by Country Portuguese leaders are very concerned about attracting talent. This topic has a below Global CI average score of 14.38 and places Portugal in last place. It is also the third to last topic on the Portuguese Confidence Index (see Chart #2). THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 14
  • 15.
    Portuguese leaders confidentabout the ability to retain talent CHART 11 0 5 10 15 20 25 30 United Kingdom United States of America Canada Mexico Australia South Africa Brazil Global CI Average India Portugal China Russia France Italy Germany Japan 29.76 26.72 25.03 24.93 23.68 23.39 23.23 21.54 19.92 19.64 17.62 17.02 15.90 15.02 14.98 14.75 Retaining talent - CI by Country Portuguese leaders are confident in their ability to retain talent. This is the #4 topic on the Portuguese Confidence Index (see Chart #2). Portugal has the sixth highest score globally of 23.23. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 15
  • 16.
    CHART 12 Employee engagementto improve productivity - CI by Country Portuguese leaders concerned about ability to improve productivity by engaging employees 0 5 10 15 20 25 Mexico United States of America Brazil France India Portugal Global CI Average Canada Italy South Africa United Kingdom Russia Australia China Germany Japan 23.76 23.32 22.97 21.45 21.45 20.85 20.41 20.18 20.00 19.92 18.91 18.89 18.03 17.28 17.10 12.04 “Organisations are proving that focusing on the employee experience for each individual is having an incredibly beneficial impact.  Always on, continuous listening, consistent feedback and purpose-driven teams, are rapidly replacing traditional ways of working.”  Portuguese leaders have the sixth lowest confidence score globally for improving productivity through employee engagement. At 18.91, the score is one point below the global CI average, and takes seventh place on Portugal’s confidence league table (see Chart #2). This shows that Portuguese leaders are feeling slightly concerned when it comes to embedding employee engagement in their business strategy. The benefits of doing so are now clear according to Ruth Dance, managing director of the Employee Engagement Alliance the membership organisation for engagement professionals around the world. She believes there is a fundamental shift taking place. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 16
  • 17.
    CHART 13 Economic migration- CI by Country 0 5 10 15 20 25 United States of America China United Kingdom Australia Global CI Average Brazil Italy Canada Germany France India South Africa Russia Portugal Japan 24.51 24.44 23.71 23.62 23.39 23.38 21.46 20.75 20.65 20.38 19.92 19.70 18.74 16.77 15.88 Portugal has the second highest confidence score globally for economic migration Economic migration has the third highest confidence score on the Portuguese topic list (see Chart #2). This is the second highest score globally, just behind the #1country, Japan. Portugal is 41 per cent more confident about economic migration than the US – the lowest scoring country. THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 17
  • 18.
    Portuguese leaders arevery concerned globally when it comes to corporate image and brand reputation. At 15.06, the score is nearly 61 per cent lower than the score of the highest scoring country Italy. CHART 14 Corporate image and brand reputation - CI by Country 0 5 10 15 20 25 Mexico Portugal Brazil Russia United States of America Japan Global CI Average Germany South Africa France China United Kingdom Canada India Australia Italy 24.17 23.57 22.91 22.77 22.47 22.18 22.16 20.33 20.10 19.92 19.64 18.69 17.46 16.06 15.06 9.84 Portugal very concerned about corporate image and brand reputation THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 18
  • 19.
    The impact androle of the media was the #9 topic discussed among Portuguese leaders (see Chart #1). However, it is a topic of significant confidence, producing the highest CI score of 27.53 on the Portuguese Confidence Index (see Chart #2). This places Portugal at #1 globally. The score for Portugal is more than double the score of Brazil, the lowest scoring country. CHART 15 Impact and role of media - CI by Country 0 5 10 15 20 25 30 Brazil Mexico Italy Germany United Kingdom Global CI Average India Canada United States of America Australia South Africa Russia China France Japan Portugal 27.53 26.07 24.27 22.47 22.16 21.93 21.01 20.58 19.98 19.92 19.92 18.90 18.76 15.85 13.85 12.94 The confidence about the impact and role of media is highest among Portuguese leaders THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 19
  • 20.
    CHART 16 Customer satisfaction- CI by Country 0 5 10 15 20 25 30 35 United States of America Global CI Average Russia United Kingdom France South Africa India Portugal Australia Brazil Germany Canada China Japan Italy 30.22 28.98 25.83 25.07 24.97 24.78 22.99 22.70 22.33 21.81 21.53 20.98 20.95 19.92 19.50 Portuguese leaders are confident about satisfying customers. The score of 22.70 places Portugal in the middle of the table globally - 33 per cent below #1 Italy. This topic is #5 on the Portuguese Confidence Index (see Chart #2). Portugal moderately confident about satisfying customers THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 20
  • 21.
    This topic hasthe lowest score on the Portuguese Confidence Index (see Chart #2). Portugal’s low score of 12.04 places it second to last globally, behind the lowest scoring country for this topic, Russia. The score of the highest scoring country, UK, is double the score of Portugal. CHART 17 Use of technology to collaborate and innovate - CI by Country 0 5 10 15 20 25 Russia Portugal United States of America China France Global CI Average Germany India Japan Italy Australia Canada United Kingdom 24.11 22.89 22.68 22.62 20.71 20.49 20.36 19.92 19.75 19.21 16.30 12.04 10.87 Use of technology to collaborate and innovate is a big concern for Portuguese leaders THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 21
  • 22.
    PART 2 The anatomyof confidence and concern in Portugal +78%Portuguese male leaders are 78 per cent more confident than female leaders LastPortuguese leaders have the lowest confidence score in Europe +81%Millennials 81 per cent more confident than Gen X
  • 23.
    Portuguese CEOs are21 per cent more confident than CMOs PortugueseCEOsare21percentmoreconfident than CMOs. Both CEO’s and CMO’s scores are below the global CI average of 19.92. CHART 18 Confidence levels of CEOs and CMOs CEOs are more confident than CMOs in Portugal 19.26 CI Score for CEOs 15.95 CI Score for CMOs THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 23
  • 24.
    CMOs more confidentthan CEOs for three of their top five topics Portuguese CEOs and CMOs share three topics and differ on two. CEOsaremoreconfidentthanCMOsabout the impact and role of the media, giving attention to employees and customers. CHART 19 Top 5 topics of confidence for CEOs and CMOs 0 5 10 15 20 25 30 Customers need the most attention Government and legislators need the most attention Shareholders need the most attention Upskilling and reskilling Influencers need the most attention Customers need the most attention Government and legislators need the most attention Employees need the most attention Impact and role of media Upskilling and reskilling 25.95 25.77 25.63 24.77 24.74 26.82 25.69 25.60 24.81 22.68 CEOCMO THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 24
  • 25.
    Millennials 81 percent more confident than Gen X All age groups in Portugal have a below Global CI average score. Millennials with a score of 18.18 are the most confident age group. This is 81 per cent higher than Gen X who are most concerned, with a score of just 10.00. CHART 20 0 2 4 6 8 10 12 14 16 18 20 >6555-6435-4425-34 18.18 10.00 17.09 13.16 Confidence by Age THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 25
  • 26.
    Female leaders lessconfident than male leaders Portuguese male leaders are 78 per cent more confident than female leaders. CHART 21 Confidence by Gender Males are more confident than Females in Portugal 19.26 CI Score for Males 10.85 CI Score for Females THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 26
  • 27.
    Portugal has thelowest CI score in Europe Portuguese leaders are least confident among European countries. At 19.26, the Portuguese score is marginally below the global average and slightly below Russia and Italy. CHART 22 Confidence Index by Country - Portugal 0 5 10 15 20 25 30 PortugalRussiaItalyGlobal CI AverageFranceGermanyUnited Kingdom 21.94 22.44 20.21 19.11 23.61 20.06 25.31 19.7119.92 19.38 20.21 19.26 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 27
  • 28.
    Useful links If youwould like more information on the topics raised in this Report, you may find the links below helpful. https://advancedsymbolics.com https://www.ee-awards.com/blog/ https://www.ee-awards.com/engagement-101/ https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global- engagement-101-influencers/ https://learning.linkedin.com/resources/workplace-learning-report-2018 https://the-eea.com/ https://en.wikipedia.org/wiki/Me_Too_movement https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china- trade-war-with-no-end-in-sight https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting- to-climate-change https://www.wired.com/story/ios-hacks-apple-response/ https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor- payroll-experience/ https://www.leesmanindex.com/research/ http://worldcomgroup.com/scarf-framework https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/ https://worldcomgroup.com/resources/confidence-index https://worldcomgroup.com/resources/confidence-index-regional-country THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT 28
  • 29.
    Group’s Board Chair -Roger Hurni Past Chair - Patrik Schober Americas Region Chair - Brad Fishman EMEA Region Chair - Andras Nagy Treasurer - Errol Chapman Marketing - Stefan Pollack Business Development - Crispin Manners Membership/Recruitment - Stephanie Paul Partner Engagement - Serge Beckers Knowledge Sharing/Practice Groups - Angélica Consiglio Asia Pacific At Large - Tom Van Blarcom Americas’ Board Chair - Brad Fishman Chair Elect - Monty Hagler Past Chair - Sean Rossall Treasurer - Leah Mussay US Recruitment - Scott Willyerd LATAM Recruitment - Luis Avellanedo Ulloa Partner Engagement - William Beutler Meetings - Deb Vilchis Professional Development - Jessica Phelan Partnerships - Cory Stewart At Large - Rhiannon Ruff Emea’s Board Chair - Todor Ianev Past Chair - Andras R. Nagy Treasurer - Hans Karperien Business Development - Crispin Manners Peer Review - Caroline Prince New Membership - Corinna Voss New Membership - Bjorn Mogensen Retention - Serge Beckers Young Consultants - Andras R. Nagy Marketing - Frederic Bolhorst Worldcom’s Board of Directors 29 THE WORLDCOM CONFIDENCE INDEX 2019 | PORTUGAL REPORT
  • 30.
    Contact us If youwould like to inspire direct action from your stakeholders in a way that delivers immediate results and lasting outcomes – or discuss the contentofthisdocument,oritsrecommendations - please contact: Todd Lynch toddlynch@worldcomgroup.com Crispin Manners crispinmanners@worldcomgroup.com If you would like to receive helpful insights and other white papers and reports, just sign up by using this LINK For regular updates and insights, why not follow us on ©2019TheWORLDCOMGroup,Inc.