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Worldcom Confidence Index 2019 China Report

The 2019 Worldcom Confidence Index is an invaluable benchmark for the confidence levels of business leaders. In our second annual Confidence Index, we commissioned Advanced Symbolics Inc. (ASI), a research company that uses artificial intelligence (AI), to create a fully representative understanding of what audiences are saying. We captured and analysed the online contributions, in nine languages, of 58,374 CEOs and CMOs globally. This enabled us to identify which topics are highest on the leadership agenda, and how confident or concerned leaders are about the topic. Since we published our first Confidence Index, world events such as: the US/China trade war, Brexit, Amazon forest fires, the Hong Kong crisis, the increasing pace of global warming and the resurgence of diseases such as Measles, have continued to create a more uncertain world. Our second Confidence Index shows exactly how confident or concerned business leaders are about dealing with these challenges. This year’s findings have uncovered a 21% decline in confidence globally since 2018. This is the first time we have produced a Confidence Index report for China. We captured and analysed the online contributions of 1,807 business leaders. There are some interesting similarities and differences with the global results. Download your 2019 Worldcom Confidence Index – www.worldcomgroup.com/confidence-index/2019

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Summary and Comparisons with the Global Results The Worldcom Confidence Index 2019 China Report THIS DOCUMENT SHOULD BE READ AS A COMPANION DOCUMENT TO THE GLOBAL STUDY REPORT. IT DRAWS OUT DIFFERENCES TO THE GLOBAL RESULTS AND HIGHLIGHTS KEY TRENDS FROM THE CHINESE PERSPECTIVE.
Index Part 1 Chinese Confidence Index 2019 3 Chinese leaders concerned government and legislative change 5 China’s confidence is second highest after Japan 9 Influencers climb to #1 audience for leaders’attention but employees see biggest increase – up 53 per cent 10 Employee-related topics dominate leaders’agenda 11 Chinese leaders concerned about unacceptable behaviour 18 The media matters and Chinese leaders are confident about its impact 19 Global trade agreements and tariffs undermine Chinese confidence 20 Chinese leaders concerned government and legislative change 21 Female leaders less confident than male leaders 26 China has second highest CI score in Asia 27 Part 2 The anatomy of confidence and concern in China 22 Chinese CEOs are more confident than CMOs 23 CMOs more confident than CEOs for all of their top five topics 24 Chinese leaders experience mid-life confidence crisis 25
PART1 Chinese Confidence Index 2019 Down22%but #2China’s CI score has fallen by 22 per cent since 2018 but is the second highest of all countries +43%Influencers climb 43 per cent to #1 audience for leaders’attention +53%Employees see biggest increase in leader attention – up 53 per cent
China’s confidence falls 22 per cent but is #2 out of all countries #1 Chinese leaders concerned about unacceptable behaviour #4 The media matters and Chinese leaders are confident about its impact#5 Global trade agreements and tariffs undermine Chinese confidence #6 Influencers climb to #1 audience for leaders’attention – up 43 per cent #2 Employee-related topics high on leaders’agenda • Investing in upskilling and reskilling the most discussed topic • Employee-related topics take five out of top six topics • Employees’CI score is third highest on the Chinese Confidence Index table Chinese leaders concerned government and legislative change #3 #7 Chinese Confidence 7 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 4
Chinese leaders concerned government and legislative change In the 2019 report we have identified the topics with the highest levels of engagement across 1,807 leaders from China. We’ve focused on the top 22. Chart 1 shows which topics were discussed most by leaders across the region. The most frequently discussed topic is upskilling and reskilling with a score of 15.21 per cent, which is almost the same as the global score of 15.23 per cent. CHART 1 0% 2% 4% 6% 8% 10% 12% 14% 16% Government and legislative change Global trade agreements tariffs Use of technology to collaborate and innovate Sexual harassment and other bad behaviour Impact on business of the way political leaders communicate on social media Global warming and extreme weather events Competition influences success Data privacy and protection Good leaders influence success Global instability and the threat of war Family mentorship influences success Corporate image and brand reputation Financial /economic influences on success Attracting talent Cybercrime Customer satisfaction Employee engagement to improve productivity Employment benefits influence on success Retaining talent Impact and role of media Economic migration Upskilling and reskilling 15.21% 12.84% 11.53% 11.37% 7.60% 5.89% 5.07% 5.07% 4.09% 3.35% 3.19% 2.86% 2.21% 1.55% 1.55% 1.39% 1.14% 0.98% 0.65% 0.65% 1.14% 0.65% Chinese Leaders’engagement level for topics THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 5
0 5 10 15 20 25 30 Government and legislative change Sexual harassment and other bad behaviour Global trade agreements tariffs Global instability and the threat of war Economic migration Impact on business of the way political leaders communicate on social media Global warming and extreme weather events Use of technology to collaborate and innovate Global CI average Employment benefits influence on success Family mentorship influences success Good leaders influence success Data privacy and protection Financial /economic influences on success Corporate image and brand reputation Cybercrime Impact and role of media Employee engagement to improve productivity Attracting talent Retaining talent Competition influences success Upskilling and reskilling Customer satisfaction 25.83 25.55 24.19 23.39 23.09 22.97 22.47 22.27 22.18 21.71 21.48 21.43 21.39 20.71 19.92 19.21 18.02 16.77 16.18 15.96 16.92 15.77 14.55 2019 Chinese Confidence Index by topics CHART 2 Confidence by topic Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics and demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of concern. Leaders in China are concerned about eight of the 22 topics. Unlike their global counterparts, whose top confidence lies in data privacy and protection, Chinese leaders are most confident in their ability to satisfy customers, with a score 18 per cent higher than the global value for this topic. Data privacy and protection has the eleventh highest confidence score in China. Chinese leaders are most concerned about government and legislative change. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 6
Leaders’engagement level for audiences - China v Global CHART 3 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Shareholders need the most attention Government and legislators need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 26.35% 23.35% 18.72% 13.90% 13.59% 4.09% 30.24% 25.29% 16.94% 12.27% 11.69% 3.57% CHINA GLOBAL Leaders engagement level for audiences In addition to the 22 topics, we have identified the six audiences demanding the most attention from leaders. For each audience we have identified the level of leader engagement and provided a CI score. Chart 3 ranks the audiences, with influencers getting the most attention and suppliers the least. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 7
0 5 10 15 20 25 Influencers need the most attention Customers need the most attention Global CI average Suppliers need the most attention Employees need the most attention Government and legislators need the most attention Shareholders need the most attention 19.88 18.34 17.75 19.21 19.71 17.91 23.47 20.96 20.74 20.73 19.92 14.97 11.49 CHINA GLOBAL 2019 Wordcom Confidence Index by audiences - China v Global CHART 4 Confidence or Concern by Audience Chart 4 ranks these audiences by the level of confidence or concern Chinese leaders have in handling the audience. The scores below the Global CI average indicate levels of concern. Two of the audiences have a below global CI average score. Leaders are least confident/most concerned about influencers with a very low score of 11.49, 36 per cent lower than the global value for this audience. Customers also score below the global average. Suppliers, employees, government and legislators and shareholders, all score above the global values for these audiences and are above average. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 8
0 5 10 15 20 25 30 35 40 Mexico United States of America Brazil Portugal South Africa Russia Italy Global CI average France Canada Australia Germany China United Kingdom India Japan 20.35 20.21 20.21 20.21 20.21 20.21 20.21 20.06 19.92 19.71 19.38 19.36 19.26 19.00 17.56 14.44 11.67 25.89 22.44 19.11 23.61 25.31 21.94 35.94 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 Confidence Index by Country CHART 5 China’s confidence is second highest after Japan The CI score for China is above the Global CI averagescoreof19.92,andisthesecondhighest (after #1 Japan) out of all countries featured in the report, alongside India, Germany, Australia, Canada and the UK. However, the score for China has declined by 22 per cent since 2018. This the second largest fall after the US which feel by 51 per cent. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 9
Influencers climb to #1 audience for leaders’attention but employees see biggest increase – up 53 per cent -100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100% Suppliers need the most attention Shareholders need the most attention Government and legislators need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 30% 25% 17% 12% 12% 4% 43% 32% 53% -20% 9% -84% % CHANGE CHINA 2019 Changes to attention to audiences CHART 6 Influencers, an audience in decline last year, leapt to first place in 2019 – growing its share of attention by 43 per cent. Customers slipped to #2 and saw their share of attention grow by 32 per cent. Employees saw the biggest increase in attention – up 53 per cent year over year. Although influencers are getting the most attention,theyhavethelowestaudienceCIscore at 11.49 (see Chart #4). This shows that leaders are very concerned about communicating with this audience. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 10
Employee-related topics dominate leaders’agenda • Upskilling and reskilling the most discussed topic • Employee-related topics take five out of top six topics • Employees’CI score is third highest on the Chinese Confidence Index table CHART 7 Employee-related topics dominate leader discussionsTwo employee related topics are discussed more in China than they are globally – economic migration and retaining talent. Leadershavedevelopedathree-prongedstrategytoattract and retain the best talent: • Invest in upskilling and reskilling current employees – the #1 topic • Invest in employee benefits – the #5 topic • Invest in employee engagement – the #6 topic. 0% 2% 4% 6% 8% 10% 12% 14% 16% Financial /economic influences on success Attracting talent Cybercrime Customer satisfaction Employee engagement to improve productivity Employment benefits influence on success Retaining talent Impact and role of media Economic migration Upskilling and reskilling 15.23% 8.34% 10.47% 11.06% 9.19% 6.48% 6.17% 4.14% 5.14% 3.91% 15.21% 12.84% 11.53% 11.37% 7.60% 5.89% 5.07% 4.09% 3.35% 5.07% CHINA GLOBAL CHINA GLOBAL This is a trend confirmed by Matt Manners, CEO of the EmployeeEngagementAwards:“Inthelastfiveyearswe have seen the area of employee engagement become more strategic, with much greater support from business leaders. The entries to our most recent North American awards clearly demonstrate the business value delivered by making employee engagement part of the DNA of a business.” THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 11
CHART 8 0 5 10 15 20 25 30 35 40 United Kingdom Canada Mexico France Australia United States of America Global CI Average India Germany Italy South Africa Russia China Portugal Brazil Japan 36.14 30.40 27.18 25.55 25.54 24.23 22.81 22.60 21.32 19.92 18.67 17.02 16.17 16.08 15.83 13.09 Upskilling and reskilling - CI by Country Chinese leaders are very confident about their ability to upskill and reskill Chinese leaders are very confident about upskilling and reskilling. Not only does this topic have the second highest CI score in China (see Chart #2) but it is also the fourth highest globally. At 25.55 it is nearly double the score of the UK. LinkedIn’s report on workplace learning shows that upskilling and reskilling will be centre stage in the battle for talent. China might want to invest even more in people to be keeping up with this trend. Commenting on the findings, Dominic Atkinson, Founder of Stay Nimble said: “Workers and organisations need to adapt to the transformative changes happening to the nature of work. The concerns leaders show in this study need to translate into action and investment. In particular, there needs to be significant focus on adult skills with easily accessible opportunities to upskill and retrain throughout careers. At a time where we are seeing a record-low level of participation in learning by adults, leaders are in the best position to respond to these concerns and help build opportunity for all.” THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 12
Chinese leaders are confident in their ability to retain talent. This topic has the fourth highest CI score in China (see Chart #2) and is the sixth highest globally. At 23.39 it is above the global average, and is 59 per cent higher than the score of the UK. CHART 9 0 5 10 15 20 25 30 United Kingdom United States of America Canada Mexico Australia South Africa Brazil Global CI Average India Portugal China Russia France Italy Germany Japan 29.76 26.72 25.03 24.93 23.68 23.39 23.23 21.54 19.92 19.64 17.62 17.02 15.90 15.02 14.98 14.75 Retaining talent - CI by Country Chinese leaders confident about ability to retain talent THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 13
Chinese leaders are confident about their ability to get employment benefits right CHART 10 0 5 10 15 20 25 Mexico South Africa Portugal Brazil Russia United States of America India Global CI Average Japan China Australia Canada United Kingdom Germany Italy France 23.53 22.65 21.83 21.73 21.14 20.88 20.71 19.95 19.92 19.20 17.34 17.05 17.04 16.04 14.99 10.59 Employment benefits influence on success - CI by Country When it comes to getting employment benefits right Chinese leaders’ score above the Global CI average. The score of 20.71 places China in seventh place globally. This topic appears in fifth place in the Chinese topic engagement table (see Chart #1). THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 14
Chinese leaders are the third most most confident globally about their ability to attract talent.Thistopicis#5ontheChineseConfidence Index (see Chart #2). The score of 23.09 is 61 per cent higher than the score for Portugal. CHART 11 0 5 10 15 20 25 Portugal South Africa Russia United States of America Brazil Global CI Average Canada India Australia France United Kingdom Germany China Italy Japan 23.41 23.18 23.09 23.06 21.20 20.84 20.71 20.54 20.37 19.92 16.93 16.42 16.42 16.28 14.38 Attracting talent - CI by Country Chinese leaders very confident about their ability to attract talent THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 15
CHART 12 Employee engagement to improve productivity - CI by Country 0 5 10 15 20 25 Mexico United States of America Brazil France India Portugal Global CI Average Canada Italy South Africa United Kingdom Russia Australia China Germany Japan 23.76 23.32 22.97 21.45 21.45 20.85 20.41 20.18 20.00 19.92 18.91 18.89 18.03 17.28 17.10 12.04 “Organisations are proving that focusing on the employee experience for each individual is having an incredibly beneficial impact. Always on, continuous listening, consistent feedback and purpose-driven teams, are rapidly replacing traditional ways of working.”  Chinese leaders very confident about their ability to improve productivity by engaging employees Chinese leaders have the third highest confidence level globally when it comes to improving productivity through employee engagement. At 22.97 the score takes sixth place on the Chinese Confidence Index table (see Chart #2). This shows thatChineseleadersarefeelingveryconfidentwhen it comes to embedding employee engagement in their business strategy. The benefits of doing so are now clear according to Ruth Dance, managing director of the Employee Engagement Alliance the membership organisation forengagementprofessionalsaroundtheworld.She believes there is a fundamental shift taking place. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 16
Economic migration has the fifth lowest score on the Chinese Confidence Index (Chart #2). The score of 16.77 places China in second to last place globally – just ahead of the US. Japanese leaders are 46 per cent more confident about this topic. CHART 13 Economic migration - CI by Country Chinese leaders very concerned about economic migration 0 5 10 15 20 25 United States of America China United Kingdom Australia Global CI Average Brazil Italy Canada Germany France India South Africa Russia Portugal Japan 24.51 24.44 23.71 23.62 23.39 23.38 21.46 20.75 20.65 20.38 19.92 19.70 18.74 16.77 15.88 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 17
CHART 14 Sexual harassement and other bad behavior – CI by Country 0 5 10 15 20 25 Brazil United States of America China Japan India Germany Canada Australia France Global CI Average United Kingdom 21.16 19.92 19.43 19.41 19.13 18.24 18.16 17.76 15.77 14.07 10.81 Unacceptable behaviour, such as sexual harassment, can have a significant impact on reputation. Chinese leaders have the third lowest score globally at 15.77. This suggests Chinese leaders are concerned about not having the policies and procedures in place to minimise the risk of sexual harassment in the workplace. This topic has the second lowest score on the Chinese Confidence Index (see Chart #1). Chinese leaders concerned about unacceptable behaviour THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 18
The impact and role of the media was the #3 topic discussed among Chinese leaders (see Chart #1). It’s an area of confidence, producing the seventh highest CI score of 22.47 (see Chart #2). This places China in fourth place globally, behind Portugal, Japan and France. CHART 15 Impact and role of media - CI by Country 0 5 10 15 20 25 30 Brazil Mexico Italy Germany United Kingdom Global CI Average India Canada United States of America Australia South Africa Russia China France Japan Portugal 27.53 26.07 24.27 22.47 22.16 21.93 21.01 20.58 19.98 19.92 19.92 18.90 18.76 15.85 13.85 12.94 The media matters and Chinese leaders are confident about its impact THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 19
Chinese leaders are concerned about global trade agreements and tariffs. This has a below Global CI average score of 15.96. This may be a result of the impact of the trade war reported by Bloomberg. As the Bloomberg article says, ‘nobody benefits from this trade war’ and leaders in China seem to agree. This topic is in third to last place in the Chinese Confidence Index (see Chart #2). China is also third to last globally. CHART 16 Global trade agreements tariffs – CI by Country 0 5 10 15 20 25 South Africa United States of America China Japan Germany India Australia Global CI Average Canada United Kingdom 20.90 20.35 19.92 19.22 19.13 17.94 16.64 15.96 14.22 12.89 Global trade agreements and tariffs undermine Chinese confidence THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 20
CHART 17 Government and legislative change - CI by Country 0 5 10 15 20 25 Russia United States of America China Japan Germany India Australia France Canada Global CI Average United Kingdom 20.25 19.92 18.63 18.40 18.12 17.82 16.53 15.50 14.55 13.23 8.79 Leaders in China are concerned about government and legislative change. This topic has the lowest CI score on the Chinese Confidence Index (see Chart #2). The score of 14.55 is below the Global CI average and places China in third to last place globally. The score of the highest scoring country – UK - is 39 per cent higher than the score of China. Chinese leaders concerned about government and legislative change THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 21
5 5CMOs more confident than CEOs for all of their top five topics out of PART 2 The anatomy of confidence and concern in China -34%Chinese leaders between the ages of 45-54 are 34 per cent less confident than their global counterparts #2inAsia China has the second highest CI score in Asia
Chinese CEOs are more confident than CMOs Chinese CEOs are 4 per cent more confident than CMOs. The CEO’s score is above the global CI average of 19.92, while the CMO’s score is 3 per cent below average, showing they are slightly more concerned. CHART 18 Confidence levels of CEOs and CMOs CEOs are more confident than CMOs in China 20.21 CI Score for CEOs 19.36 CI Score for CMOs THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 23
CMOs more confident than CEOs for all of their top five topics Contrary to the global results and the rest of Asia, Chinese CMOs are more confident than CEOs in all of their top 5 topics. CHART 19 Top 5 topics of confidence - CEOs and CMOs 0 5 10 15 20 25 30 Upskilling and reskilling Influencers need the most attention Employees need the most attention Customer satisfaction Customers need the most attention Retaining talent Shareholders need the most attention Competition influences success Upskilling and reskilling Customer satisfaction 25.28 25.27 24.18 24.01 23.97 28.83 28.12 27.17 24.66 24.46 CEOCMO THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 24
Chinese leaders experience mid-life confidence crisis Five age groups in China score under the Global CI average of 19.92. Leaders between the ages of 45-54 are much less confident than other age groups with a score 34 per cent lower than the globalaverage.Over65saretheonlygeneration that scores above the global average. CHART 20 0 2 4 6 8 10 12 14 16 18 20 22 >6555-6445-5435-4425-34<25 16.14 19.49 16.35 13.14 16.65 20.21 Confidence by Age THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 25
Female leaders less confident than male leaders Female leaders are 8 per cent less confident than male leaders. CHART 21 Confidence by Gender Males are more confident than Females in China 20.04 CI Score for Males 18.47 CI Score for Females THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 26
China has second highest CI score in Asia At 20.21, the Chinese score is just under the Japanese score and the same as the score for India. All Asian scores are above the global CI average. CHART 22 Confidence Index by Country - Asia 0 5 10 15 20 25 30 JapanIndiaChinaGlobal CI average 25.31 20.21 25.89 20.21 11.67 19.92 20.35 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 27
Useful links If you would like more information on the topics raised in this Report, you may find the links below helpful. https://advancedsymbolics.com https://www.ee-awards.com/blog/ https://www.ee-awards.com/engagement-101/ https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global- engagement-101-influencers/ https://learning.linkedin.com/resources/workplace-learning-report-2018 https://the-eea.com/ https://en.wikipedia.org/wiki/Me_Too_movement https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china- trade-war-with-no-end-in-sight https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting- to-climate-change https://www.wired.com/story/ios-hacks-apple-response/ https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor- payroll-experience/ https://www.leesmanindex.com/research/ http://worldcomgroup.com/scarf-framework https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/ https://worldcomgroup.com/resources/confidence-index https://worldcomgroup.com/resources/confidence-index-regional-country THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 28
Group’s Board Chair - Roger Hurni Past Chair - Patrik Schober Americas Region Chair - Brad Fishman EMEA Region Chair - Andras Nagy Treasurer - Errol Chapman Marketing - Stefan Pollack Business Development - Crispin Manners Membership/Recruitment - Stephanie Paul Partner Engagement - Serge Beckers Knowledge Sharing/Practice Groups - Angélica Consiglio Asia Pacific At Large - Tom Van Blarcom Americas’ Board Chair - Brad Fishman Chair Elect - Monty Hagler Past Chair - Sean Rossall Treasurer - Leah Mussay US Recruitment - Scott Willyerd LATAM Recruitment - Luis Avellanedo Ulloa Partner Engagement - William Beutler Meetings - Deb Vilchis Professional Development - Jessica Phelan Partnerships - Cory Stewart At Large - Rhiannon Ruff Emea’s Board Chair - Todor Ianev Past Chair - Andras R. Nagy Treasurer - Hans Karperien Business Development - Crispin Manners Peer Review - Caroline Prince New Membership - Corinna Voss New Membership - Bjorn Mogensen Retention - Serge Beckers Young Consultants - Andras R. Nagy Marketing - Frederic Bolhorst Worldcom’s Board of Directors 29 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT
Contact us If you would to inspire direct action from your stakeholders in a way that delivers immediate results and lasting outcomes – or discuss the contentofthisdocument,oritsrecommendations - please contact: Todd Lynch toddlynch@worldcomgroup.com Crispin Manners crispinmanners@worldcomgroup.com If you would like to receive helpful insights and other white papers and reports, just sign up by using this LINK For regular updates and insights, why not follow us on ©2019TheWORLDCOMGroup,Inc.

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Worldcom Confidence Index 2019 China Report

  • 1.
    Summary and Comparisons withthe Global Results The Worldcom Confidence Index 2019 China Report THIS DOCUMENT SHOULD BE READ AS A COMPANION DOCUMENT TO THE GLOBAL STUDY REPORT. IT DRAWS OUT DIFFERENCES TO THE GLOBAL RESULTS AND HIGHLIGHTS KEY TRENDS FROM THE CHINESE PERSPECTIVE.
  • 2.
    Index Part 1 Chinese ConfidenceIndex 2019 3 Chinese leaders concerned government and legislative change 5 China’s confidence is second highest after Japan 9 Influencers climb to #1 audience for leaders’attention but employees see biggest increase – up 53 per cent 10 Employee-related topics dominate leaders’agenda 11 Chinese leaders concerned about unacceptable behaviour 18 The media matters and Chinese leaders are confident about its impact 19 Global trade agreements and tariffs undermine Chinese confidence 20 Chinese leaders concerned government and legislative change 21 Female leaders less confident than male leaders 26 China has second highest CI score in Asia 27 Part 2 The anatomy of confidence and concern in China 22 Chinese CEOs are more confident than CMOs 23 CMOs more confident than CEOs for all of their top five topics 24 Chinese leaders experience mid-life confidence crisis 25
  • 3.
    PART1 Chinese Confidence Index 2019 Down22%but#2China’s CI score has fallen by 22 per cent since 2018 but is the second highest of all countries +43%Influencers climb 43 per cent to #1 audience for leaders’attention +53%Employees see biggest increase in leader attention – up 53 per cent
  • 4.
    China’s confidence falls22 per cent but is #2 out of all countries #1 Chinese leaders concerned about unacceptable behaviour #4 The media matters and Chinese leaders are confident about its impact#5 Global trade agreements and tariffs undermine Chinese confidence #6 Influencers climb to #1 audience for leaders’attention – up 43 per cent #2 Employee-related topics high on leaders’agenda • Investing in upskilling and reskilling the most discussed topic • Employee-related topics take five out of top six topics • Employees’CI score is third highest on the Chinese Confidence Index table Chinese leaders concerned government and legislative change #3 #7 Chinese Confidence 7 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 4
  • 5.
    Chinese leaders concernedgovernment and legislative change In the 2019 report we have identified the topics with the highest levels of engagement across 1,807 leaders from China. We’ve focused on the top 22. Chart 1 shows which topics were discussed most by leaders across the region. The most frequently discussed topic is upskilling and reskilling with a score of 15.21 per cent, which is almost the same as the global score of 15.23 per cent. CHART 1 0% 2% 4% 6% 8% 10% 12% 14% 16% Government and legislative change Global trade agreements tariffs Use of technology to collaborate and innovate Sexual harassment and other bad behaviour Impact on business of the way political leaders communicate on social media Global warming and extreme weather events Competition influences success Data privacy and protection Good leaders influence success Global instability and the threat of war Family mentorship influences success Corporate image and brand reputation Financial /economic influences on success Attracting talent Cybercrime Customer satisfaction Employee engagement to improve productivity Employment benefits influence on success Retaining talent Impact and role of media Economic migration Upskilling and reskilling 15.21% 12.84% 11.53% 11.37% 7.60% 5.89% 5.07% 5.07% 4.09% 3.35% 3.19% 2.86% 2.21% 1.55% 1.55% 1.39% 1.14% 0.98% 0.65% 0.65% 1.14% 0.65% Chinese Leaders’engagement level for topics THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 5
  • 6.
    0 5 1015 20 25 30 Government and legislative change Sexual harassment and other bad behaviour Global trade agreements tariffs Global instability and the threat of war Economic migration Impact on business of the way political leaders communicate on social media Global warming and extreme weather events Use of technology to collaborate and innovate Global CI average Employment benefits influence on success Family mentorship influences success Good leaders influence success Data privacy and protection Financial /economic influences on success Corporate image and brand reputation Cybercrime Impact and role of media Employee engagement to improve productivity Attracting talent Retaining talent Competition influences success Upskilling and reskilling Customer satisfaction 25.83 25.55 24.19 23.39 23.09 22.97 22.47 22.27 22.18 21.71 21.48 21.43 21.39 20.71 19.92 19.21 18.02 16.77 16.18 15.96 16.92 15.77 14.55 2019 Chinese Confidence Index by topics CHART 2 Confidence by topic Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics and demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of concern. Leaders in China are concerned about eight of the 22 topics. Unlike their global counterparts, whose top confidence lies in data privacy and protection, Chinese leaders are most confident in their ability to satisfy customers, with a score 18 per cent higher than the global value for this topic. Data privacy and protection has the eleventh highest confidence score in China. Chinese leaders are most concerned about government and legislative change. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 6
  • 7.
    Leaders’engagement level foraudiences - China v Global CHART 3 0% 5% 10% 15% 20% 25% 30% 35% Suppliers need the most attention Shareholders need the most attention Government and legislators need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 26.35% 23.35% 18.72% 13.90% 13.59% 4.09% 30.24% 25.29% 16.94% 12.27% 11.69% 3.57% CHINA GLOBAL Leaders engagement level for audiences In addition to the 22 topics, we have identified the six audiences demanding the most attention from leaders. For each audience we have identified the level of leader engagement and provided a CI score. Chart 3 ranks the audiences, with influencers getting the most attention and suppliers the least. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 7
  • 8.
    0 5 1015 20 25 Influencers need the most attention Customers need the most attention Global CI average Suppliers need the most attention Employees need the most attention Government and legislators need the most attention Shareholders need the most attention 19.88 18.34 17.75 19.21 19.71 17.91 23.47 20.96 20.74 20.73 19.92 14.97 11.49 CHINA GLOBAL 2019 Wordcom Confidence Index by audiences - China v Global CHART 4 Confidence or Concern by Audience Chart 4 ranks these audiences by the level of confidence or concern Chinese leaders have in handling the audience. The scores below the Global CI average indicate levels of concern. Two of the audiences have a below global CI average score. Leaders are least confident/most concerned about influencers with a very low score of 11.49, 36 per cent lower than the global value for this audience. Customers also score below the global average. Suppliers, employees, government and legislators and shareholders, all score above the global values for these audiences and are above average. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 8
  • 9.
    0 5 1015 20 25 30 35 40 Mexico United States of America Brazil Portugal South Africa Russia Italy Global CI average France Canada Australia Germany China United Kingdom India Japan 20.35 20.21 20.21 20.21 20.21 20.21 20.21 20.06 19.92 19.71 19.38 19.36 19.26 19.00 17.56 14.44 11.67 25.89 22.44 19.11 23.61 25.31 21.94 35.94 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 Confidence Index by Country CHART 5 China’s confidence is second highest after Japan The CI score for China is above the Global CI averagescoreof19.92,andisthesecondhighest (after #1 Japan) out of all countries featured in the report, alongside India, Germany, Australia, Canada and the UK. However, the score for China has declined by 22 per cent since 2018. This the second largest fall after the US which feel by 51 per cent. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 9
  • 10.
    Influencers climb to#1 audience for leaders’attention but employees see biggest increase – up 53 per cent -100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100% Suppliers need the most attention Shareholders need the most attention Government and legislators need the most attention Employees need the most attention Customers need the most attention Influencers need the most attention 30% 25% 17% 12% 12% 4% 43% 32% 53% -20% 9% -84% % CHANGE CHINA 2019 Changes to attention to audiences CHART 6 Influencers, an audience in decline last year, leapt to first place in 2019 – growing its share of attention by 43 per cent. Customers slipped to #2 and saw their share of attention grow by 32 per cent. Employees saw the biggest increase in attention – up 53 per cent year over year. Although influencers are getting the most attention,theyhavethelowestaudienceCIscore at 11.49 (see Chart #4). This shows that leaders are very concerned about communicating with this audience. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 10
  • 11.
    Employee-related topics dominateleaders’agenda • Upskilling and reskilling the most discussed topic • Employee-related topics take five out of top six topics • Employees’CI score is third highest on the Chinese Confidence Index table CHART 7 Employee-related topics dominate leader discussionsTwo employee related topics are discussed more in China than they are globally – economic migration and retaining talent. Leadershavedevelopedathree-prongedstrategytoattract and retain the best talent: • Invest in upskilling and reskilling current employees – the #1 topic • Invest in employee benefits – the #5 topic • Invest in employee engagement – the #6 topic. 0% 2% 4% 6% 8% 10% 12% 14% 16% Financial /economic influences on success Attracting talent Cybercrime Customer satisfaction Employee engagement to improve productivity Employment benefits influence on success Retaining talent Impact and role of media Economic migration Upskilling and reskilling 15.23% 8.34% 10.47% 11.06% 9.19% 6.48% 6.17% 4.14% 5.14% 3.91% 15.21% 12.84% 11.53% 11.37% 7.60% 5.89% 5.07% 4.09% 3.35% 5.07% CHINA GLOBAL CHINA GLOBAL This is a trend confirmed by Matt Manners, CEO of the EmployeeEngagementAwards:“Inthelastfiveyearswe have seen the area of employee engagement become more strategic, with much greater support from business leaders. The entries to our most recent North American awards clearly demonstrate the business value delivered by making employee engagement part of the DNA of a business.” THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 11
  • 12.
    CHART 8 0 510 15 20 25 30 35 40 United Kingdom Canada Mexico France Australia United States of America Global CI Average India Germany Italy South Africa Russia China Portugal Brazil Japan 36.14 30.40 27.18 25.55 25.54 24.23 22.81 22.60 21.32 19.92 18.67 17.02 16.17 16.08 15.83 13.09 Upskilling and reskilling - CI by Country Chinese leaders are very confident about their ability to upskill and reskill Chinese leaders are very confident about upskilling and reskilling. Not only does this topic have the second highest CI score in China (see Chart #2) but it is also the fourth highest globally. At 25.55 it is nearly double the score of the UK. LinkedIn’s report on workplace learning shows that upskilling and reskilling will be centre stage in the battle for talent. China might want to invest even more in people to be keeping up with this trend. Commenting on the findings, Dominic Atkinson, Founder of Stay Nimble said: “Workers and organisations need to adapt to the transformative changes happening to the nature of work. The concerns leaders show in this study need to translate into action and investment. In particular, there needs to be significant focus on adult skills with easily accessible opportunities to upskill and retrain throughout careers. At a time where we are seeing a record-low level of participation in learning by adults, leaders are in the best position to respond to these concerns and help build opportunity for all.” THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 12
  • 13.
    Chinese leaders areconfident in their ability to retain talent. This topic has the fourth highest CI score in China (see Chart #2) and is the sixth highest globally. At 23.39 it is above the global average, and is 59 per cent higher than the score of the UK. CHART 9 0 5 10 15 20 25 30 United Kingdom United States of America Canada Mexico Australia South Africa Brazil Global CI Average India Portugal China Russia France Italy Germany Japan 29.76 26.72 25.03 24.93 23.68 23.39 23.23 21.54 19.92 19.64 17.62 17.02 15.90 15.02 14.98 14.75 Retaining talent - CI by Country Chinese leaders confident about ability to retain talent THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 13
  • 14.
    Chinese leaders areconfident about their ability to get employment benefits right CHART 10 0 5 10 15 20 25 Mexico South Africa Portugal Brazil Russia United States of America India Global CI Average Japan China Australia Canada United Kingdom Germany Italy France 23.53 22.65 21.83 21.73 21.14 20.88 20.71 19.95 19.92 19.20 17.34 17.05 17.04 16.04 14.99 10.59 Employment benefits influence on success - CI by Country When it comes to getting employment benefits right Chinese leaders’ score above the Global CI average. The score of 20.71 places China in seventh place globally. This topic appears in fifth place in the Chinese topic engagement table (see Chart #1). THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 14
  • 15.
    Chinese leaders arethe third most most confident globally about their ability to attract talent.Thistopicis#5ontheChineseConfidence Index (see Chart #2). The score of 23.09 is 61 per cent higher than the score for Portugal. CHART 11 0 5 10 15 20 25 Portugal South Africa Russia United States of America Brazil Global CI Average Canada India Australia France United Kingdom Germany China Italy Japan 23.41 23.18 23.09 23.06 21.20 20.84 20.71 20.54 20.37 19.92 16.93 16.42 16.42 16.28 14.38 Attracting talent - CI by Country Chinese leaders very confident about their ability to attract talent THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 15
  • 16.
    CHART 12 Employee engagementto improve productivity - CI by Country 0 5 10 15 20 25 Mexico United States of America Brazil France India Portugal Global CI Average Canada Italy South Africa United Kingdom Russia Australia China Germany Japan 23.76 23.32 22.97 21.45 21.45 20.85 20.41 20.18 20.00 19.92 18.91 18.89 18.03 17.28 17.10 12.04 “Organisations are proving that focusing on the employee experience for each individual is having an incredibly beneficial impact. Always on, continuous listening, consistent feedback and purpose-driven teams, are rapidly replacing traditional ways of working.”  Chinese leaders very confident about their ability to improve productivity by engaging employees Chinese leaders have the third highest confidence level globally when it comes to improving productivity through employee engagement. At 22.97 the score takes sixth place on the Chinese Confidence Index table (see Chart #2). This shows thatChineseleadersarefeelingveryconfidentwhen it comes to embedding employee engagement in their business strategy. The benefits of doing so are now clear according to Ruth Dance, managing director of the Employee Engagement Alliance the membership organisation forengagementprofessionalsaroundtheworld.She believes there is a fundamental shift taking place. THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 16
  • 17.
    Economic migration hasthe fifth lowest score on the Chinese Confidence Index (Chart #2). The score of 16.77 places China in second to last place globally – just ahead of the US. Japanese leaders are 46 per cent more confident about this topic. CHART 13 Economic migration - CI by Country Chinese leaders very concerned about economic migration 0 5 10 15 20 25 United States of America China United Kingdom Australia Global CI Average Brazil Italy Canada Germany France India South Africa Russia Portugal Japan 24.51 24.44 23.71 23.62 23.39 23.38 21.46 20.75 20.65 20.38 19.92 19.70 18.74 16.77 15.88 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 17
  • 18.
    CHART 14 Sexual harassementand other bad behavior – CI by Country 0 5 10 15 20 25 Brazil United States of America China Japan India Germany Canada Australia France Global CI Average United Kingdom 21.16 19.92 19.43 19.41 19.13 18.24 18.16 17.76 15.77 14.07 10.81 Unacceptable behaviour, such as sexual harassment, can have a significant impact on reputation. Chinese leaders have the third lowest score globally at 15.77. This suggests Chinese leaders are concerned about not having the policies and procedures in place to minimise the risk of sexual harassment in the workplace. This topic has the second lowest score on the Chinese Confidence Index (see Chart #1). Chinese leaders concerned about unacceptable behaviour THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 18
  • 19.
    The impact androle of the media was the #3 topic discussed among Chinese leaders (see Chart #1). It’s an area of confidence, producing the seventh highest CI score of 22.47 (see Chart #2). This places China in fourth place globally, behind Portugal, Japan and France. CHART 15 Impact and role of media - CI by Country 0 5 10 15 20 25 30 Brazil Mexico Italy Germany United Kingdom Global CI Average India Canada United States of America Australia South Africa Russia China France Japan Portugal 27.53 26.07 24.27 22.47 22.16 21.93 21.01 20.58 19.98 19.92 19.92 18.90 18.76 15.85 13.85 12.94 The media matters and Chinese leaders are confident about its impact THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 19
  • 20.
    Chinese leaders areconcerned about global trade agreements and tariffs. This has a below Global CI average score of 15.96. This may be a result of the impact of the trade war reported by Bloomberg. As the Bloomberg article says, ‘nobody benefits from this trade war’ and leaders in China seem to agree. This topic is in third to last place in the Chinese Confidence Index (see Chart #2). China is also third to last globally. CHART 16 Global trade agreements tariffs – CI by Country 0 5 10 15 20 25 South Africa United States of America China Japan Germany India Australia Global CI Average Canada United Kingdom 20.90 20.35 19.92 19.22 19.13 17.94 16.64 15.96 14.22 12.89 Global trade agreements and tariffs undermine Chinese confidence THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 20
  • 21.
    CHART 17 Government andlegislative change - CI by Country 0 5 10 15 20 25 Russia United States of America China Japan Germany India Australia France Canada Global CI Average United Kingdom 20.25 19.92 18.63 18.40 18.12 17.82 16.53 15.50 14.55 13.23 8.79 Leaders in China are concerned about government and legislative change. This topic has the lowest CI score on the Chinese Confidence Index (see Chart #2). The score of 14.55 is below the Global CI average and places China in third to last place globally. The score of the highest scoring country – UK - is 39 per cent higher than the score of China. Chinese leaders concerned about government and legislative change THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 21
  • 22.
    5 5CMOs moreconfident than CEOs for all of their top five topics out of PART 2 The anatomy of confidence and concern in China -34%Chinese leaders between the ages of 45-54 are 34 per cent less confident than their global counterparts #2inAsia China has the second highest CI score in Asia
  • 23.
    Chinese CEOs aremore confident than CMOs Chinese CEOs are 4 per cent more confident than CMOs. The CEO’s score is above the global CI average of 19.92, while the CMO’s score is 3 per cent below average, showing they are slightly more concerned. CHART 18 Confidence levels of CEOs and CMOs CEOs are more confident than CMOs in China 20.21 CI Score for CEOs 19.36 CI Score for CMOs THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 23
  • 24.
    CMOs more confidentthan CEOs for all of their top five topics Contrary to the global results and the rest of Asia, Chinese CMOs are more confident than CEOs in all of their top 5 topics. CHART 19 Top 5 topics of confidence - CEOs and CMOs 0 5 10 15 20 25 30 Upskilling and reskilling Influencers need the most attention Employees need the most attention Customer satisfaction Customers need the most attention Retaining talent Shareholders need the most attention Competition influences success Upskilling and reskilling Customer satisfaction 25.28 25.27 24.18 24.01 23.97 28.83 28.12 27.17 24.66 24.46 CEOCMO THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 24
  • 25.
    Chinese leaders experiencemid-life confidence crisis Five age groups in China score under the Global CI average of 19.92. Leaders between the ages of 45-54 are much less confident than other age groups with a score 34 per cent lower than the globalaverage.Over65saretheonlygeneration that scores above the global average. CHART 20 0 2 4 6 8 10 12 14 16 18 20 22 >6555-6445-5435-4425-34<25 16.14 19.49 16.35 13.14 16.65 20.21 Confidence by Age THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 25
  • 26.
    Female leaders lessconfident than male leaders Female leaders are 8 per cent less confident than male leaders. CHART 21 Confidence by Gender Males are more confident than Females in China 20.04 CI Score for Males 18.47 CI Score for Females THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 26
  • 27.
    China has secondhighest CI score in Asia At 20.21, the Chinese score is just under the Japanese score and the same as the score for India. All Asian scores are above the global CI average. CHART 22 Confidence Index by Country - Asia 0 5 10 15 20 25 30 JapanIndiaChinaGlobal CI average 25.31 20.21 25.89 20.21 11.67 19.92 20.35 CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 27
  • 28.
    Useful links If youwould like more information on the topics raised in this Report, you may find the links below helpful. https://advancedsymbolics.com https://www.ee-awards.com/blog/ https://www.ee-awards.com/engagement-101/ https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global- engagement-101-influencers/ https://learning.linkedin.com/resources/workplace-learning-report-2018 https://the-eea.com/ https://en.wikipedia.org/wiki/Me_Too_movement https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china- trade-war-with-no-end-in-sight https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting- to-climate-change https://www.wired.com/story/ios-hacks-apple-response/ https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor- payroll-experience/ https://www.leesmanindex.com/research/ http://worldcomgroup.com/scarf-framework https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/ https://worldcomgroup.com/resources/confidence-index https://worldcomgroup.com/resources/confidence-index-regional-country THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT 28
  • 29.
    Group’s Board Chair -Roger Hurni Past Chair - Patrik Schober Americas Region Chair - Brad Fishman EMEA Region Chair - Andras Nagy Treasurer - Errol Chapman Marketing - Stefan Pollack Business Development - Crispin Manners Membership/Recruitment - Stephanie Paul Partner Engagement - Serge Beckers Knowledge Sharing/Practice Groups - Angélica Consiglio Asia Pacific At Large - Tom Van Blarcom Americas’ Board Chair - Brad Fishman Chair Elect - Monty Hagler Past Chair - Sean Rossall Treasurer - Leah Mussay US Recruitment - Scott Willyerd LATAM Recruitment - Luis Avellanedo Ulloa Partner Engagement - William Beutler Meetings - Deb Vilchis Professional Development - Jessica Phelan Partnerships - Cory Stewart At Large - Rhiannon Ruff Emea’s Board Chair - Todor Ianev Past Chair - Andras R. Nagy Treasurer - Hans Karperien Business Development - Crispin Manners Peer Review - Caroline Prince New Membership - Corinna Voss New Membership - Bjorn Mogensen Retention - Serge Beckers Young Consultants - Andras R. Nagy Marketing - Frederic Bolhorst Worldcom’s Board of Directors 29 THE WORLDCOM CONFIDENCE INDEX 2019 | CHINA REPORT
  • 30.
    Contact us If youwould to inspire direct action from your stakeholders in a way that delivers immediate results and lasting outcomes – or discuss the contentofthisdocument,oritsrecommendations - please contact: Todd Lynch toddlynch@worldcomgroup.com Crispin Manners crispinmanners@worldcomgroup.com If you would like to receive helpful insights and other white papers and reports, just sign up by using this LINK For regular updates and insights, why not follow us on ©2019TheWORLDCOMGroup,Inc.