Developing the business case for circular economy in consumer technology

1. Developing the business case
for circular economy in
consumer technology
1

2. Meaningful innovation

3. Confidential
Consumer value from
circular economy

4. 4
2-year warranty

5. 5
Remote support for smartphones and TVs

6. 6
Water and dust resistant (IP68 classified)

7. 7
External memory

8. Confidential
Better use experience
Longer product
lifetime

9. 9
Recycled plastics
30% recycled plastic in B2B desktop monitors launched
from 2015.

10. 1010 Presentation Title. Confidential.
Earphone case - 60% recycled plastic.
Inner tray - 30% recycled plastic.
Charger - 20% recycled plastic.*
* Latest flagship models S7 / S7 edge, S8 / S8 edge.

11. Nordic Swan for Samsung hotel TVs
11
• Certify all Samsung Nordic hotel TV range
• A well-known ecolabel
• Easier to communicate environmental thinking to
hotel visitors and employees

12. Confidential
1-hour repair in
premium service
centres

13. Confidential
Branding

14. Big thank you
Annachiara Torciano
Samsung Electronics Nordic
a.torciano@samsung.com