2. “ As the grandson of real farmers and the son of a butcher,
meat preparation is in my blood.As a child, my favourite dish
was Flemish meatballs – and it still is to this day.
Through catering at top events all over the world, I discovered
the secrets of cuisine and the concept of ‘handcrafted food’,
which is clearly appreciated across the globe.
The result is Balls & Glory, a range of handcrafted meatballs,
filled with things we love. In other words, a real Flemish meat-
ball, filled with our favourite ingredients.
A perfect mix of delicious, artisan mince and innovative, juicy
fillings with a modern touch, and of course, with the essential
dose of glory. ”
WIM BALLIEU
Your craftsman of glory
“ WHAT WE LIKE MOST ABOUT
OUR MEATBALLS IS THAT THEY
ARE FILLED WITH THINGS WE LOVE ”
3. MAY 2012
Balls & Glory
POP-UP
GHENT
only lunch /
try-out
2012
Start
Production-unit
EVERGEM
expansion-proof
2012
Balls & Glory II
BRUGGE
Langestraat
2013
Balls & Glory III
ANTWERP
Felixpakhuis
2014
Flagship
GHENT
new location
2012
Winner
GOLDEN PALM
BELGIUM
most innovative
restaurantconcept
2012
FOODTRUCK
nat. & internat.
festivals
2012
launch B&G BOOK
bestseller cookbook
2013
RETAIL
12 Delhaizes &
12 foodshops
IT IS OUR VISION THAT BALLS & GLORY WILL EXPAND PREDOMINANTLY THROUGH
FRANCHISING DOMESTICALLY AND THEN TO APPROPRIATE INTERNATIONAL MARKETS.
IT WILL DIVERSIFY THROUGH CATERING AND PRODUCT PLACEMENT IN SUPERMARKETS.
2020
50 STORES
1 in NYC :)
2015
Balls & Glory
BRUSSEL
Lakensestraat 31
2015
Balls & Glory
LEUVEN
4. TO FORGE A NEW, VIBRANT, HIGH QUALITY BRAND IN THE FAST-FOOD
SECTOR, TO CHALLENGE THE ESTABLISHED MARKET BY OFFERING A
FRESH, TASTY AND PROFESSIONAL SLOW-FOOD-ALTERNATIVE AND TO
BUILD A ROBUST BUSINESS MODEL FOUNDED ON HIGH-YIELD,
LOW CAPITAL OUTLAY PRODUCTS.
