Where the Wild Things are - with a modern communication twist
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Revisiting Maurice Sendak's classic with an advertising / marketing modern slant... Tell me what you think! Check out the original here: http://www.amazon.co.uk/Where-Wild-Things-Maurice-Sendak/dp/0370007727/ref=sr_1_2?ie=UTF8&s=books&qid=1232818077&sr=8-2
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Where the Wild Things are - with a modern communication twist
- 2. Max had a simple room
- 3. Then companies decided to tell Max about their products on his walls
- 4. But soon there were so many that Max was getting confused.
- 5. So companies branded the walls so Max could recognise them.
- 6. They all fought for Max’s attention.
- 7. And so, the companies and their brands talked a lot TO Max. Max http://www.flickr.com/photos/fotologic/1119391517/
- 8. But they didn’t talk WITH Max. http://www.flickr.com/photos/lkbm/18525384/
- 9. Then Max discovered a whole new world in his computer. http://www.flickr.com/photos/schluesselbein/2314124706/
- 10. Max travelled to where the Wild Things are http://www.flickr.com/photos/jef/2750580371/
- 11. Max had a lot of fun with the Wild Things!
- 12. Companies and their brands tried to follow Max but didn’t understand the Wild Things.
- 13. The Wild Things didn’t like them very much and they couldn’t get in. http://www.flickr.com/photos/f-r-a-n-k/2010181709/
- 14. Companies and their brands can encourage us to talk about things – preferably their things, but most are devoid of conversation themselves. http://www.flickr.com/photos/imagesniper/2463857674/
- 15. Only a real person can create and enter a whole world of conversation.
- 16. Companies and brands are more interested in numbers than conversations. http://www.flickr.com/photos/declanjewell/2606490853/
- 17. Companies and their brands need to learn new and different things. http://www.flickr.com/photos/aka_kath/1795794526/
- 18. To talk with people and listen, for example. http://www.flickr.com/photos/clairity/152421481/
- 19. And to be humble, perhaps.
- 20. Then maybe they can go and play with Max where the Wild Things are.
- 21. THE END Thanks to Maurice Sendak! Willem van der Horst http://www.icecreamforeveryone.net @Hippowill on Twitter