1. EEFFFFEECCTTIIVVEE JJOOBB SSEEAARRCCHH SSTTRRAATTEEGGIIEESS
HHooww ttoo PPllaann aanndd EExxeeccuuttee
aa SSuucccceessssffuull JJoobb SSeeaarrcchh
Presented by:
Willard C. Morgan III
Advisor, Board of Trustees
40 Plus of Central Ohio
To:
APICS – Columbus OH Chapter
May 19, 2009

2. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
What We Will Discuss Tonight
 Do We Really Need Job Search Strategies?
 What Strategies Are Truly Effective?
 Beyond Job Search: How These Strategies
Help You Do Better in Your Current Job
 An Organization That Helps Jobseekers:
40 Plus of Central Ohio (now Career
Transition Institute)

3. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
 Show of hands
– How many know someone who is
currently looking for a job?
– How many have been laid off in their own
career or know someone who has been?
– How many think that people have only 1
job in the course of their career?

4. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Do We Really Need Strategies?
 Yes! Yes, you do!
 But why?
– Job searching is difficult. Without effective
strategies, most people settle for “a job” rather
than finding their “dream job”.
– The marketplace is very competitive. Without
effective strategies, you will not stand out in the
crowd.

5. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
WWhhyy iiss AA JJoobb SSeeaarrcchh DDiiffffiiccuulltt??
 MMoosstt ppeeooppllee aarree sskkiilllleedd iinn DDOOIINNGG tthheeiirr jjoobbss..
 FFeeww ppeeooppllee aarree sskkiilllleedd iinn FFIINNDDIINNGG jjoobbss..
 IIff yyoouu hhaadd ttoo ffiinndd aa nneeww jjoobb,, ddoo yyoouu kknnooww
eeffffeeccttiivvee ssttrraatteeggiieess ffoorr aa ssuucccceessssffuull sseeaarrcchh??
 SSeennddiinngg rrééssuummééss ttoo jjoobbss lliisstteedd oonn MMoonnsstteerr
oorr CCaarreeeerrBBuuiillddeerr iiss NNOOTT aa ssttrraatteeggyy..

6. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
How Hard Is It To Find a Job?
 Only 20-25% of all positions hired each year are
published on the Internet, in newspapers, or listed
with recruiters.
 The economy is down…unemployment is up…the
number of people chasing the same listed jobs is
staggering…could be dozens or 100s for one job!
 The marketplace is full of talented people…
Would YOU stand out in the crowd?

7. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
What Strategies Are Truly Effective?
 Define Your Dream Job
 Know Your Value Proposition
 Target Your Opportunities
 Conduct a Communication Campaign
 Measure Your Progress

8. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Define Your Dream Job
 Do you really know “what you want”?
 A “dream job” is not a job title…it is a
set of characteristics (type of position,
salary, company culture, etc.)
 Write a detailed description
 30-Second Exercise

9. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Know Your Value Proposition
 Employers want to know what value
you can provide to them
 Skills Inventory
 Your “Unique Selling Features”
 Accomplishment Statements
 30-Second Exercise

10. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Target Your Opportunities
 You know “What you want” and “What you
offer”…what is the next step?
 Research! Research! Research!
– Libraries; On-line; Book of Lists
– Informational interviews
– Initial networking
 Your goal is a Target List of 75-100
companies on which to focus your job
search activity
 Time is of the essence…targeting your
search focuses you toward your dream job

11. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Conduct a Communication Campaign
 The “hidden” job market
 What’s hidden? Not the job…you!
 Networking
 Résumés, Business Cards, Profiles
 Social Media: LinkedIn, Twitter, etc.
 Goal: Become known to employers

12. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Measure Your Progress
 What gets measured gets done
 Search velocity…it’s a numbers game
 Examples of Measurements
– New network contacts
– Telephone calls made
– Informational interviews
– Résumés submitted
– Interviews
 Keep yourself accountable…it is easy to get
frustrated and isolated.

13. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Beyond Job Search
How are these strategies helpful even if
I am not looking for a job?
– Strategic planning
– Your value proposition
– Measuring performance
– Networking

14. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Strategic Planning
Remove the “job search” context and this is
strategic planning in action:
• Deming’s “Plan-Do-Check-Act”
• Covey’s “Seven Habits”
• Mission statement=Ideal Job and Value
Proposition
• Applying strategic planning concepts in many
areas of your life

15. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Your Value Proposition
 How does your current employer see
your value? Do you know?
 Skills inventory and accomplishments
 How do you become more valuable to
your current employer?

16. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Measuring Performance
 Do you measure your own
performance at your current job?
 Do you have a “targeted list” of results
that must be achieved?
 Do you focus your efforts on those
results that are most valued?

17. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Networking
 Networking isn’t just for sales and job
searches
 You are ALWAYS networking
 People who maintain their networks
are more likely to be successful

18. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Questions?

19. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
4400 PPlluuss ooff CCeennttrraall OOhhiioo
((nnooww CCaarreeeerr TTrraannssiittiioonn IInnssttiittuuttee))
 TThhee MMiissssiioonn
 MMeemmbbeerr--DDrriivveenn OOrrggaanniizzaattiioonn
 TTrraaiinniinngg PPrrooggrraamm
 OOtthheerr RReessoouurrcceess

20. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
The Mission
 TToo eedduuccaattee pprrooffeessssiioonnaallss iinn tthhee
nneecceessssaarryy sskkiillllss ttoo aacchhiieevvee aa ssuucccceessssffuull
jjoobb sseeaarrcchh..
 TToo eedduuccaattee tthhee ppuubblliicc aanndd tthhee
bbuussiinneessss ccoommmmuunniittyy oonn tthhee vvaalluuee ooff
eexxppeerriieennccee aanndd kknnoowwlleeddggee iinn tthhee
wwoorrkkppllaaccee..

21. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
MMeemmbbeerr--DDrriivveenn OOrrggaanniizzaattiioonn
 TThheerree aarree nnoo ppaaiidd ssttaaffff.. AAccttiivvee MMeemmbbeerrss rruunn tthhee
ddaayy--ttoo--ddaayy bbuussiinneessss ooff tthhee oorrggaanniizzaattiioonn..
 BBeeiinngg mmeemmbbeerr--ddrriivveenn::
–– RReedduucceess ooppeerraattiinngg ccoossttss wwhhiicchh,, iinn ttuurrnn,, aalllloowwss FFoorrttyy PPlluuss ttoo
kkeeeepp mmeemmbbeerrsshhiipp dduueess aatt aa mmiinniimmuumm
–– AAlllloowwss mmeemmbbeerrss ttoo ddeemmoonnssttrraattee aaccccoommpplliisshhmmeennttss ttoo
eemmppllooyyeerrss wwhheenn aasskkeedd ““WWhhaatt hhaavvee yyoouu bbeeeenn ddooiinngg ssiinnccee
yyoouurr llaasstt jjoobb??””
 TThhee BBooaarrdd ooff TTrruusstteeeess pprroovviiddeess ssttrraatteeggiicc vviissiioonn,,
ccoonnttiinnuuiittyy,, aanndd aa ccoorree ggrroouupp ooff iinnssttrruuccttoorrss..

22. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
TTrraaiinniinngg PPrrooggrraamm
 BBlloocckk II:: DDeeffiinniinngg aanndd PPrreesseennttiinngg YYoouurrsseellff
–– WWhhoo YYoouu AArree
–– WWhhaatt YYoouu OOffffeerr
–– KKnnoowwlleeddggee,, SSkkiillllss,, AAbbiilliittiieess,, EExxppeerriieennccee,, EEdduuccaattiioonn ((KKSSAAEE22))
–– HHooww ttoo PPrreesseenntt ““WWhhoo YYoouu AArree”” aanndd ““WWhhaatt YYoouu OOffffeerr””
 CCoouurrsseess::
–– ##11:: OOrrggaanniizziinngg YYoouurr JJoobb SSeeaarrcchh
–– ##22:: AAccccoommpplliisshhmmeenntt SSttaatteemmeennttss ((SS//TTAARR SSttaatteemmeennttss))
–– ##33:: OOrraall CCoommmmuunniiccaattiioonnss ((3300--sseeccoonndd ssppeeeecchh,, nneettwwoorrkkiinngg))
–– ##44:: WWrriitttteenn CCoommmmuunniiccaattiioonnss ((RRééssuummééss,, pprrooffiilleess,, lleetttteerrss))

23. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Training Program (cont’d)
 Block II: Strategy
– What do you want? What is your “ideal job”?
– Need a strategic plan (not just sending résumés on
Monster or CareerBuilder)
– Identify requirements: How do I measure?
– Research target companies
– The “hidden job market”
 Course: #5 Developing a Job Search Strategy

24. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Training Program (cont’d)
 Block III: Focused Job Search Activity
– Targeted Networking
– Interviews: Informational and Job
– Negotiating Offers
 Courses:
– #6: Effective Networking
– #7: Interviewing (including videotaped practice)
– #8: Negotiating Job Offers

25. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
TTrraaiinniinngg PPrrooggrraamm ((CCoonntt’’dd))
 TThhee ““BBuuiillddiinngg BBlloocckk”” mmeetthhooddoollooggyy ssttrruuccttuurreess yyoouurr
jjoobb sseeaarrcchh..
–– BBlloocckk II –– IIddeennttiiffyy ““wwhhoo yyoouu aarree”” aanndd ““wwhhaatt yyoouu ooffffeerr”” aanndd
hhooww ttoo pprreesseenntt ““yyoouu”” iinn wwrriitttteenn aanndd oorraall ccoommmmuunniiccaattiioonnss..
–– BBlloocckk IIII –– DDeeffiinnee yyoouurr ““iiddeeaall jjoobb”” aanndd ddeevveelloopp yyoouurr ssttrraatteeggyy
ttoo iiddeennttiiffyy ttaarrggeett ccoommppaanniieess aanndd ppeenneettrraattee tthhee ““hhiiddddeenn jjoobb
mmaarrkkeett””..
–– BBlloocckk IIIIII –– FFooccuussiinngg yyoouurr jjoobb sseeaarrcchh aaccttiivviittiieess:: HHooww ttoo
eeffffeeccttiivveellyy nneettwwoorrkk,, iinntteerrvviieeww,, aanndd nneeggoottiiaattee ooffffeerrss..
 TThhee pprrooggrraamm ddeemmoonnssttrraatteess hhooww ttoo ppllaann,, iimmpplleemmeenntt,,
aanndd mmeeaassuurree aa jjoobb sseeaarrcchh ffrroomm ssttaarrtt ttoo ffiinniisshh..

26. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Other Resources
 Facilities
 Scheduled Events
 Profiles & Job Listings
 Active members and Alumni

27. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Facilities
 Office away from home
 Computers: 7 stations, DSL, Wireless
access, Office 2007, Laser & Color Printers
 Business card software and materials
 3 dedicated phone rooms for calling
 Fax, copier, and other office equipment

28. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Scheduled Events
 Monday networking events
 Workshops
 Monthly social event
 Discounted access to Chamber and
Business First events

29. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Profiles and Job Listings
 Career Profiles:
Member profiles are distributed to
200+ area employers monthly and
maintained on our website.
 Job Listings:
Job postings board is maintained in
our office for members to use.

30. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Active Members & Alumni
 A “hidden” benefit to membership is
access to Active Members and Alumni
 Support and sharing of ideas with
others in similar situation
 Networking

31. EEffffeeccttiivvee JJoobb SSeeaarrcchh SSttrraatteeggiieess
Questions?

32. Thank You!
Willard C. Morgan III on the Web:
www.linkedin.com/in/willardcmorgan3
http://twitter.com/willardcmorgan3
Career Transition Institute:
www.careertransitioninstitute.org/
Please tell your friends and colleagues about Forty
Plus if they are in transition and need help. Thanks!