13. Venue : Science City Auditorium
Event : The stage of Ajana Uttam glittered
with celebrities like Supriya Debi, Sharmila
Tagore, Sabitri Chatterjee, Madhabi
Mukherjee, Biswajit and many more, sharing
their memories with Mahanayak both in
professional and personal arena.
We are not a
special edition,
we are just a
limited edition
15. Venue : G D Birla Sabhaghar
Event : A brilliant fusion of Poetry, Dance &
Music.
Chief Guest : Beth A Payne (Consu General,
American Consulate, Kolkata)
Special Guest : Michael S. Owen (Acting
Deputy Assistant Secretary, Bureau of South
& Central Asian Affairs, U.S. Dept of State,
U.S.A. Goutam Ghosh , Shankarlal
Bhattacharya
An idea can turn
to dust or magic,
depending on the
talent that rubs
against it.
18. Venue : Lake Mall
For the first time in history, legendary
writer Sukumar Ray’s poetry had been
merged with a food festival. The event
was conceptualized and organised by
us.
T 2 and Power F.M. were respectively
the Media Partner and Radio Partner of
the event.
Make your
marketing so
useful that people
would pay for it
19. Promotion of the film - “Chirodini Tumi Je
Aamar 2 “
Nobody counts the
number of ads you
run ; they just
remember the
impression you
make.
20. Don’t wait for the
perfect moment,
take the moment
and make it
perfect
21. CASE STUDY
Client : Benett & Coleman
Venue : Outram Ghat, Kolkata
Activity : 300 no of women clad in
white and red sari blew conch as an
inaugural signature tune on the day of
Mahalaya in presence of the CEO of Benett &
Coleman Group. Free samples of the
vernacular newspaper were distributed along
with a bud of rose. The event was followed
by a road show which continued for a week
and was covered by all the leading print and
audio visual media
Nobody reads ads,
people reads what
interest them,
sometimes it’s an
ad.
22. Many a small thing
has been made
large by the right
kind of
advertising.
23. CASE STUDY
Client : Ruchi Soya Industries Ltd
Venue : Spencers and Big Bazar outlets,
Kolkata
Activity : Various types of cuisine prepared
with Nutrela Soya Chunks and granules were
offered to customers. Feedbacks were noted.
Ensuring sale of the product from the
counter was also a part of the activity.
Advertising is the
rattling of a stick
inside a swill
bucket
24. If no one notices
your advertising,
everything else is
academic
25. CASE STUDY
Client : TTK Group
Venue : Various localities of North, South &
East Kolkata.
Activity : An instant cooking competition of
the cuisine as per the choice of the
customers using Prestige utensils. The hype
was created a week before the activity in
collaboration with the local clubs.
Be the master
of your fate, not
the slave of your
problems
26. It is better to
know and be
disappointed than
to never know and
always wonder
27. CASE STUDY
Client : ITC Foods
Venue : Spencers of Kolkata
Activity : Customers were intimated about
the USP of the product, a comparative study
with other existing brands thereby educating
and perusing the customers to buy the
product.
You can’t sell
anything, if you
can’t tell anything
29. CASE STUDY
Client : C.K.Birla Hospitals - B.M.Birla Heart
Research Institute
Venue : Mohar Kunja at Kolkata
Activity : To commemorate the occasion of
World Hearts Day, a walkathon was
organised. Hon’ble Governor of West Bengal
Mr K.R.Narayanan inaugurated the event.
Various eminent dignitaries of various walks
of life were also present.
A great brand
is a story,
that’s never
completely
told
31. CASE STUDY
Client : GPT Group - ILS Hospital
Venue : ILS Hospital at Dumdum
Activity : A celebration event was organised
on Children’s Day along with a free Health
check up for school students. Child actor
Rashmi Ghosh attended the event to cheer
the ailing child patients followed by an
interactive session. Various competitions
were organised for school children. A
privilege card for children was also launched
on the day.
Good advertising
does not just only
circulate
information, it
penetrates the public
mind with desire and
belief
33. CASE STUDY
Client : GPT Group - ILS Hospital
Venue : ILS Hospital at Dumdum
Activity : Isolated aged ladies were invited in
the event. A free Health check up was
organised for Old age home residents. Noted
singer Swagatalaxmi spent some memorable
moments with them. Commemorating the
occasion , a Women’s Privilege card was also
launched followed by a press meet.
In advertising
not to be
different is
virtual suicide
34. The best way to
have a good idea
is to have lots
of ideas
35. CASE STUDY
Client : Piaggio
Area : Howrah & Hooghly
Activity : To create awareness about the
newly launched 3 wheeler, a canter activity
was conducted for a months time, wherein
data collection of the interested customers
was the prima facie purpose.
Doing business
without
advertising is like
winking at a girl in
the dark
37. CASE STUDY
Client : Globus
Venue : Lake Mall & Axis Mall
Activity : To create awareness about the
new collections launched by the brand.
Various cultural activities and game shows
were organised to draw the attention of Mall
hoppers thereby ensuring their participation.
GVs were distributed to ensure the sale
A good
advertisement is one
which sells the
product without
drawing attention to
itself
39. CASE STUDY
Client : Vivo (Telefonica Brasil)
Venue : All leading electronic dealer shop of
North & South Kolkata
Activity : A branded human balloon was
positioned at doorstep of the shop to
attract the attention of the customers while
the promoters were focused in distributing
leaflets and providing information about the
product.
Advertising is
the life of
trade
41. CASE STUDY
Client : CK Birla Hospital – Calcutta medical
Research Institute
Venue : Vivada Cruise
Activity : Doctor’s meet followed by Musical
Night and Entertainment programme
The best way to
predict the
future is to
create it
42. Conceptualized and executed an
animation film on esteemed legendary
writer Sukumar Ray’s “HO JO BO RO LO”.
The true sign of
intelligence is not
knowledge but
imagination
43. Worked as Lyricist, Title Music
Director, Script Writer & also as an
Executive Producer for the following
television serials
1. JAAH KOLA EKI JWALA
2. JIBONER KHELAGHAR
3. SAMAYCHAKRA
4. APAN ZONE
We plant seeds of
content and let
our community
build on it
44. Worked as an Executive Producer for
the following television daily soaps
1. PRATIKKHA EKTU BHALOBASAR
2. POUSH PHAGUNER PALA
3. PAAP PUNYA
We are all learning
here, the best
listener will end up
the smartest
45. Radio Jingle of Kamal’s Ice Cream
Sung by Srikanta Acharya & Sumana
Theme song of Jibhe Jole Lake Mall e
Advertising is the
most interesting
and the most
difficult form of
modern literature
46. Theme song of Kolkata City Centre Mall’s
10 years carnival
Radio Jingles for Pollution Control Board, W.B.
It takes nothing
to join the crowd
but it
takes everything
to stand alone
47. Music direction in a short film “Ushashi
Kannya” which was screened in the 16th
Kolkata International Film Festival.
Every journey
begins with a
single step
48. A bi lingual (Hindi & Bengali) audio visual
commercial of the product “BEVEL -
garments”.Bad design is
smoke
while good design
is a mirror….
50. Madison Communications, Lintas, Brand Connect,
Star OOH, Mudra
To create value for esteemed clients –Nothing except
the mint can make
money without
advertising
51. If your dreams do
not scare you, they
are not big enough