Hand gestures are expressive actions, which we display to communicate our message or display unity and support. I t is a non-verbal mode of communication that is used worldwide, wherein we show up different movements of hands and fingers accompanied by various kinds of facial expressions. They have a wide range of meanings, and they are also emblematic of different religious and cultural traditions. Every individual movement has a meaning symbolizing various forms of perceptions.

1. REBRANDING AFRICA
Hand gestures are expressive actions, which we display to communicate our messages or display
unity and support. It is a non-verbal mode of communication that is used worldwide, wherein we
show up different movements of hands and fingers accompanied by various kinds of facial
expressions. They have a wide range of meanings, and they are also emblematic of different religious
and cultural traditions. Every individual movement has a meaning symbolizing various forms of
perceptions.

2. Diversity is the strength of Africa, not our weakness. Through our
strength, there are numerous wonderful things such as new hope
and new thoughts that can be achieved for each and every African.
STRENGTH

3. Unity without verity is no better than conspiracy. One of I Am
Brand’s goal is to build an Africa that is innovative, enhance
social cohesion and promote African patriotism through arts
and craft.
UNITY

4. We are committed to promoting support, trust, and
reconciliation as well as reconstructing our mindsets as
Africans to end any negative messages or misconceptions
spread about us, globally.
SUPPORT