World Wide news for the Food and Drink INdustry

1. www.foodanddrinkdigital.com | feb 2011
Marketing
AphrodisiAcs
hoTelS ThaT Do a quiCk
Valentine’s guiDe To
Day right curry
pastes
ConfeCTion
DeSireS The kiTChen
The SweeTeST Safe recipe
Franchises reaDer

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3. retail
MarkeTing
aphroDiSiaCS
For sensual
sustenance
SEE WHiCH prodUCtS GroCErS
and rEtailErS tEnd to pUSH
aroUnd valEntinE’S day to
“BrinG tHE HEat”
by laura CanTer
february 2011

4. retail Marketing for sen
d
iD ThaT geT your aTTenTion? I
thought so. So the other day I’m walking
through my local grocery store picking up
odds and ends for the meal I was going to
make for dinner and made a rather random observation.
Now, I know specialty stores such as Hallmark go
absolutely crazy around Valentine’s Day with the cards
and the candy, but this is not limited to just them. Of
course grocers and other supermarkets alike have to get
in on the action, too. But as I’m walking amid the aisle
of endless red heart candy boxes and funky Valentine’s
Day gag gifts, I couldn’t help but notice some other
products were being sold in access.
It is a known fact that chocolate is a well known
and recognized aphrodisiac, perhaps that’s why
they market it so much around Valentine’s Day, and
Christmas for that matter. However, there were some
other well known aphrodisiacs that were being sold
in access that day as well: oysters, bananas, radishes,
champagne, even caviar.
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5. nsual sustenance page 81
february 2011

6. retail Marketing for sen
oySTerS
Oysters have been linked with love and sexuality for
thousands of years. It’s the perfect “finger food” that
couples can conveniently eat with their hands and
toss away the shell in the heat of the moment.
The term “aphrodisiac” was generated when
Aphrodite, the Greed goddess of love, emerged from
the sea on an oyster shell and promptly gave birth to
Eros. Due to the fact that Aphrodite was said to be
born from the sea, many types of seafood have been
considered aphrodisiacs.
Many ancient people
believed in the so-called
“law of similarity,”
reasoning that an object
resembling genitalia may
possess sexual powers.
An oyster is a classic
example of this.
Furthermore, some
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7. nsual sustenance page 83
believe oysters gained their reputation at a time when they
became associated with zinc, which could improve overall
health and therefore lead to an increased sex drive.
raDiSheS
Radishes were coveted by the Pharaohs for their
aphrodisiac qualities. In addition to Egypt, quite
a few Middle Eastern cultures view radishes as
stimulating sexual desire causing many nervous
fathers to disallow them from their daughter’s diet.
Also, the spicy, zesty,
crispy consistency of
radishes would set
anyone off and cause
one to do some pretty
kinky things. It could all
be psychological here
due to the prominent
history, but sometimes you
have to stick with what works.
february 2011

9. retail page 85
ChaMpagne
One of the world’s most potent natural aphrodisiacs,
Champagne is a symbol of celebration. Another
fun, sexy fact is Champagne was Marilyn Monroe’s
favorite drink.
The steady stream of delicate bubbles
in Champagne hits the blood
stream more quickly than
immobile wine, wrapping
the body in a warm robe of
intoxication, which also goes
right to the head.
Alcohol obviously can
serve to lower anybody’s
inhibitions, but Champagne
has additional qualities which
can serve to put people in
the right frame of mind.
Champagne also conveys
a celebratory mood and
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10. retail Marketing for sen
brings back memories of positive events further easing an
may have before they engage in the act.
bananaS
It goes without saying that bananas are associated with m
due to its shape. Bananas originated in Asia, where they
of the earliest cultivated fruits.
The aphrodisiac nature of bananas was
embraced early on in India, bananas were
said to be a favorite fruit of the sages.
Even today, bananas are included in
Indian offerings to the fertility gods.
It’s unfortunate that this
delicious source of
potassium can make
one feel self conscious
just by eating it in
the presence of others.
But the brutal fact here
is bananas contain the
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11. nsual sustenance page 87
ny kind of anxiety couples
many phallic innuendos
became one
february 2011

12. retail Marketing for sen
enzyme Bromelain, which is known to trigger the
aphrodisiac effects. Their soft and lush texture also
further emphasizes the sexual association. So next
time you feel a leg cramp coming on or feel the urge
to get in the mood, peel a banana and enjoy the ride.
CaViar
Aside from exuding opulence and excess, Caviar is
high in zinc which has been shown to improve male
Caviar breakfast
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13. nsual sustenance page 89
sexual performance as well as stimulate female
desire. Although usually quite pricey, several varieties
of caviar can be had for a reasonable price.
Word of caution here though, when it comes to
delicacies, sometimes you really do get what you pay
for. Buying caviar at a supermarket may not be the
best move, but if it’s a big night and there’s no time
to go online and order the finest, most expensive
caviar available, large amounts of the cheap stuff will
probably do the trick if you believe it will.
In conclusion, this all may be psychological. Sure,
there’s evidence that links the nutritional value to
sexual health and pleasure in some of these products,
but my philosophy is if you eat a certain food or drink
believing it will have a certain effect on you and it
does, more power to you.
Even if it doesn’t work, who cares? You get to eat
good food and you get to have sex, throw in chestnuts
and some mistletoe and you’ve got Christmas!
february 2011