The document compares projections for mobile advertising spending in 2010 to forecasts for 2011 across 210 US media markets. Total projected national and local mobile advertising spending for 2010 was $1.9 billion, projected to increase to $3.1 billion in 2011 forecasts. The top 5 markets by total projected 2010 spending were Chicago, New York, Los Angeles, Philadelphia and Dallas-Fort Worth. Mobile advertising was projected to account for 12.5% of total online advertising in 2010 and increase to 18.2% in 2011 forecasts.

2. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
662 Abilene-Sweetwater TX $2.38 $0.34 $2.72 8.5% $4.01 $0.50 $4.51 12.3%
999 Alaska - No DMA Assigned $1.14 $0.11 $1.25 10.3% $1.85 $0.23 $2.08 15.3%
525 Albany GA $3.41 $0.47 $3.88 10.2% $5.72 $0.72 $6.43 14.7%
532 Albany-Schenectady-Troy NY $20.84 $2.14 $22.98 8.2% $33.94 $4.26 $38.20 11.6%
790 Albuquerque-Santa Fe NM $25.33 $2.62 $27.95 12.0% $41.29 $5.18 $46.46 17.5%
644 Alexandria LA $1.94 $0.27 $2.21 8.0% $3.26 $0.41 $3.67 11.3%
583 Alpena MI $0.23 $0.04 $0.27 4.1% $0.40 $0.05 $0.45 5.9%
634 Amarillo TX $5.21 $0.63 $5.84 12.2% $8.61 $1.08 $9.69 17.7%
743 Anchorage AK $11.15 $0.84 $11.99 13.1% $17.74 $2.22 $19.97 19.1%
524 Atlanta GA $149.13 $11.85 $160.99 14.8% $238.14 $29.85 $267.99 21.5%
520 Augusta GA $8.01 $0.88 $8.88 13.4% $13.12 $1.65 $14.76 19.4%
635 Austin TX $46.86 $3.54 $50.39 19.6% $74.56 $9.35 $83.91 28.6%
800 Bakersfield CA $13.14 $1.25 $14.39 23.8% $21.26 $2.67 $23.93 34.4%
512 Baltimore MD $74.45 $5.69 $80.14 14.8% $118.56 $14.86 $133.43 21.7%
537 Bangor ME $2.52 $0.38 $2.90 10.8% $4.27 $0.54 $4.81 15.6%
716 Baton Rouge LA $12.40 $1.29 $13.69 11.4% $20.21 $2.53 $22.74 16.6%
692 Beaumont-Port Arthur TX $4.41 $0.56 $4.97 11.6% $7.33 $0.92 $8.25 16.9%
821 Bend OR $2.79 $0.27 $3.06 15.1% $4.52 $0.57 $5.08 22.2%
756 Billings MT $2.57 $0.32 $2.89 7.0% $4.27 $0.53 $4.80 10.2%
746 Biloxi-Gulfport MS $3.57 $0.44 $4.01 10.8% $5.91 $0.74 $6.65 15.7%
502 Binghamton NY $3.33 $0.44 $3.77 9.8% $5.55 $0.70 $6.25 14.1%
630 Birmingham (Anniston & Tuscaloosa) AL $22.04 $2.47 $24.51 12.2% $36.18 $4.54 $40.72 17.7%
559 Bluefield-Beckley-Oak Hill WV $1.11 $0.26 $1.36 4.9% $2.00 $0.25 $2.25 7.0%
757 Boise ID $12.63 $1.15 $13.78 16.3% $20.37 $2.55 $22.92 23.8%
506 Boston MA (Manchester NH) $173.89 $13.01 $186.90 16.9% $276.56 $34.67 $311.23 24.8%
736 Bowling Green KY $2.03 $0.25 $2.29 10.1% $3.37 $0.42 $3.79 15.0%
514 Buffalo NY $20.75 $2.29 $23.04 10.2% $34.02 $4.26 $38.28 14.7%
523 Burlington VT-Plattsburgh NY $11.06 $1.22 $12.27 10.1% $18.12 $2.27 $20.39 14.9%
754 Butte-Bozeman MT $2.27 $0.25 $2.52 14.0% $3.72 $0.47 $4.18 20.6%
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3. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
767 Casper-Riverton WY $1.55 $0.18 $1.73 10.2% $2.55 $0.32 $2.87 15.0%
637 Cedar Rapids-Waterloo-Iowa City & Dubuque IA $11.24 $1.23 $12.46 8.8% $18.40 $2.31 $20.71 13.0%
648 Champaign & Springfield-Decatur IL $11.25 $1.30 $12.54 9.5% $18.51 $2.32 $20.83 13.9%
519 Charleston SC $11.59 $1.18 $12.77 13.1% $18.86 $2.37 $21.23 19.0%
564 Charleston-Huntington WV $7.22 $1.17 $8.40 8.0% $12.35 $1.55 $13.90 11.5%
517 Charlotte NC $46.07 $4.42 $50.49 12.8% $74.60 $9.35 $83.96 18.6%
584 Charlottesville VA $4.20 $0.39 $4.59 16.1% $6.78 $0.85 $7.63 23.8%
575 Chattanooga TN $9.16 $1.16 $10.32 10.5% $15.22 $1.91 $17.12 15.2%
759 Cheyenne WY-Scottsbluff NE $1.73 $0.19 $1.92 10.3% $2.83 $0.36 $3.19 14.9%
602 Chicago IL $253.95 $19.21 $273.16 15.2% $404.16 $50.67 $454.83 22.3%
868 Chico-Redding CA $5.17 $0.66 $5.83 14.4% $8.60 $1.08 $9.67 20.9%
515 Cincinnati OH $43.39 $3.92 $47.31 11.4% $69.93 $8.77 $78.70 16.7%
598 Clarksburg-Weston WV $1.05 $0.22 $1.27 5.6% $1.86 $0.23 $2.09 8.0%
510 Cleveland-Akron (Canton) OH $59.80 $6.00 $65.80 12.3% $97.20 $12.19 $109.38 17.9%
752 Colorado Springs-Pueblo CO $16.18 $1.47 $17.64 14.1% $26.07 $3.27 $29.34 20.6%
546 Columbia SC $13.41 $1.43 $14.84 9.6% $21.92 $2.75 $24.66 13.9%
604 Columbia-Jefferson City MO $5.12 $0.61 $5.72 8.1% $8.45 $1.06 $9.51 11.7%
522 Columbus GA $5.90 $0.70 $6.60 12.6% $9.74 $1.22 $10.96 18.2%
535 Columbus OH $43.30 $3.86 $47.15 10.9% $69.71 $8.74 $78.45 16.2%
673 Columbus-Tupelo-West Point MS $3.12 $0.49 $3.61 9.7% $5.31 $0.66 $5.98 14.3%
600 Corpus Christi TX $5.67 $0.70 $6.37 10.6% $9.40 $1.18 $10.57 15.4%
623 Dallas-Ft.Worth TX $158.76 $12.55 $171.31 14.3% $253.41 $31.77 $285.18 21.1%
682 Davenport IA-Rock Island-Moline IL $8.16 $1.00 $9.16 8.9% $13.51 $1.69 $15.21 13.0%
542 Dayton OH $17.69 $1.92 $19.61 10.0% $28.95 $3.63 $32.58 14.6%
751 Denver CO $96.99 $7.57 $104.55 13.2% $154.68 $19.39 $174.07 19.2%
679 Des Moines-Ames IA $16.24 $1.62 $17.86 7.6% $26.38 $3.31 $29.69 11.1%
505 Detroit MI $107.21 $9.04 $116.26 14.4% $171.92 $21.55 $193.47 21.1%
606 Dothan AL $1.92 $0.28 $2.20 9.5% $3.24 $0.41 $3.64 13.7%
676 Duluth MN-Superior WI $3.59 $0.50 $4.09 6.9% $6.03 $0.76 $6.79 10.1%
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4. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
765 El Paso TX (Las Cruces NM) $11.43 $1.27 $12.70 10.2% $18.74 $2.35 $21.09 14.7%
565 Elmira (Corning) NY $2.01 $0.29 $2.29 11.4% $3.37 $0.42 $3.80 16.5%
516 Erie PA $3.88 $0.51 $4.39 9.6% $6.47 $0.81 $7.28 13.9%
801 Eugene OR $7.10 $0.84 $7.94 11.9% $11.71 $1.47 $13.18 17.4%
802 Eureka CA $1.50 $0.20 $1.70 16.9% $2.51 $0.31 $2.82 24.5%
649 Evansville IN $7.52 $0.92 $8.44 11.0% $12.45 $1.56 $14.01 15.9%
745 Fairbanks AK $2.79 $0.22 $3.01 14.6% $4.45 $0.56 $5.01 22.0%
724 Fargo-Valley City ND $6.53 $0.77 $7.30 7.6% $10.77 $1.35 $12.12 11.1%
513 Flint-Saginaw-Bay City MI $12.40 $1.53 $13.92 9.1% $20.53 $2.57 $23.10 13.3%
866 Fresno-Visalia CA $30.97 $2.93 $33.90 21.1% $50.10 $6.28 $56.38 30.4%
571 Ft. Myers-Naples FL $14.58 $1.71 $16.29 9.5% $24.04 $3.01 $27.05 13.9%
670 Ft. Smith-Fayetteville-Springdale-Rogers AR $8.09 $0.98 $9.07 8.9% $13.37 $1.68 $15.05 13.0%
509 Ft. Wayne IN $9.33 $1.00 $10.33 10.4% $15.25 $1.91 $17.16 15.1%
592 Gainesville FL $4.18 $0.46 $4.65 11.9% $6.86 $0.86 $7.72 17.8%
798 Glendive MT $0.05 $0.01 $0.06 1.0% $0.09 $0.01 $0.10 1.5%
773 Grand Junction-Montrose CO $2.71 $0.29 $3.00 14.6% $4.43 $0.56 $4.98 20.9%
563 Grand Rapids-Kalamazoo-Battle Creek MI $30.60 $3.03 $33.62 12.1% $49.67 $6.23 $55.90 17.6%
755 Great Falls MT $1.23 $0.18 $1.40 7.5% $2.07 $0.26 $2.32 10.9%
658 Green Bay-Appleton WI $16.32 $1.68 $18.00 10.5% $26.58 $3.33 $29.91 15.3%
518 Greensboro-High Point-Winston Salem NC $20.04 $2.31 $22.35 9.4% $32.98 $4.14 $37.11 13.7%
545 Greenville-New Bern-Washington NC $7.03 $0.91 $7.93 12.4% $11.70 $1.47 $13.16 18.0%
567 Greenville-Spartanburg SC-Asheville NC-Anderson SC $20.13 $2.61 $22.74 10.7% $33.53 $4.20 $37.73 15.5%
647 Greenwood-Greenville MS $1.12 $0.20 $1.32 10.2% $1.94 $0.24 $2.18 14.6%
636 Harlingen-Weslaco-Brownsville-McAllen TX $8.87 $1.23 $10.10 17.1% $14.89 $1.87 $16.76 24.7%
566 Harrisburg-Lancaster-Lebanon-York PA $28.44 $2.94 $31.38 11.5% $46.34 $5.81 $52.15 17.0%
569 Harrisonburg VA $2.50 $0.30 $2.80 10.7% $4.14 $0.52 $4.65 15.7%
533 Hartford & New Haven CT $61.19 $5.02 $66.21 16.6% $97.92 $12.28 $110.19 24.4%
710 Hattiesburg-Laurel MS $2.22 $0.32 $2.54 8.8% $3.74 $0.47 $4.20 13.0%
766 Helena MT $0.79 $0.09 $0.88 6.2% $1.29 $0.16 $1.46 9.1%
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5. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
744 Honolulu HI $30.89 $2.50 $33.39 16.1% $49.39 $6.19 $55.58 23.7%
618 Houston TX $134.43 $10.89 $145.32 19.8% $214.93 $26.94 $241.87 28.9%
691 Huntsville-Decatur (Florence) AL $10.66 $1.26 $11.91 8.5% $17.57 $2.20 $19.77 12.3%
758 Idaho Falls-Pocatello ID $5.34 $0.51 $5.86 13.3% $8.65 $1.08 $9.73 19.3%
527 Indianapolis IN $48.57 $4.45 $53.03 11.9% $78.37 $9.83 $88.20 17.4%
718 Jackson MS $9.39 $1.10 $10.49 10.0% $15.48 $1.94 $17.42 14.3%
639 Jackson TN $1.93 $0.27 $2.20 8.5% $3.25 $0.41 $3.65 12.3%
561 Jacksonville FL $27.01 $2.69 $29.69 12.5% $43.86 $5.50 $49.36 18.3%
574 Johnstown-Altoona PA $5.89 $0.86 $6.75 6.7% $9.94 $1.25 $11.18 10.4%
734 Jonesboro AR $1.63 $0.24 $1.87 11.2% $2.75 $0.34 $3.09 16.2%
603 Joplin MO-Pittsburg KS $2.83 $0.43 $3.26 8.2% $4.80 $0.60 $5.40 11.9%
747 Juneau AK $1.58 $0.13 $1.71 15.7% $2.53 $0.32 $2.85 23.1%
616 Kansas City MO $44.24 $3.95 $48.19 12.3% $71.24 $8.93 $80.17 18.1%
557 Knoxville TN $13.09 $1.65 $14.74 9.6% $21.74 $2.72 $24.46 13.9%
702 La Crosse-Eau Claire WI $5.78 $0.71 $6.49 5.9% $9.57 $1.20 $10.77 8.6%
582 Lafayette IN $2.80 $0.29 $3.09 9.0% $4.56 $0.57 $5.14 13.6%
642 Lafayette LA $6.18 $0.75 $6.93 10.9% $10.23 $1.28 $11.51 15.7%
643 Lake Charles LA $2.66 $0.33 $2.99 10.4% $4.41 $0.55 $4.96 15.1%
551 Lansing MI $9.64 $1.01 $10.65 11.9% $15.73 $1.97 $17.70 17.5%
749 Laredo TX $2.63 $0.30 $2.93 12.0% $4.33 $0.54 $4.87 17.4%
839 Las Vegas NV $47.50 $3.72 $51.22 17.9% $75.77 $9.50 $85.27 26.1%
541 Lexington KY $12.68 $1.56 $14.24 10.2% $21.00 $2.63 $23.63 15.0%
558 Lima OH $1.50 $0.18 $1.68 8.2% $2.48 $0.31 $2.79 12.0%
722 Lincoln & Hastings-Kearney NE $8.50 $0.94 $9.44 10.1% $13.94 $1.75 $15.69 14.7%
693 Little Rock-Pine Bluff AR $13.10 $1.68 $14.78 9.3% $21.79 $2.73 $24.52 13.5%
803 Los Angeles CA $464.07 $35.35 $499.43 21.1% $732.42 $91.82 $824.24 30.8%
529 Louisville KY $23.78 $2.46 $26.24 9.5% $38.76 $4.86 $43.62 13.6%
651 Lubbock TX $4.48 $0.53 $5.01 10.7% $7.40 $0.93 $8.32 15.8%
503 Macon GA $6.83 $0.82 $7.65 12.7% $11.28 $1.41 $12.70 18.4%
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6. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
669 Madison WI $16.72 $1.55 $18.27 9.3% $27.00 $3.38 $30.38 13.4%
737 Mankato MN $1.33 $0.16 $1.49 6.2% $2.19 $0.27 $2.46 9.1%
553 Marquette MI $1.50 $0.24 $1.73 7.9% $2.55 $0.32 $2.87 11.4%
813 Medford-Klamath Falls OR $3.53 $0.50 $4.03 10.3% $5.93 $0.74 $6.67 15.0%
640 Memphis TN $24.88 $2.53 $27.41 11.6% $40.49 $5.08 $45.56 16.8%
711 Meridian MS $1.01 $0.17 $1.19 6.4% $1.74 $0.22 $1.96 9.4%
528 Miami-Ft. Lauderdale FL $88.61 $7.75 $96.36 16.6% $142.46 $17.86 $160.32 24.3%
617 Milwaukee WI $44.60 $3.95 $48.55 12.1% $71.77 $9.00 $80.77 17.7%
613 Minneapolis-St. Paul MN $103.04 $8.23 $111.27 12.4% $164.59 $20.64 $185.22 18.3%
687 Minot-Bismarck-Dickinson ND $3.09 $0.40 $3.49 7.1% $5.14 $0.64 $5.78 10.3%
762 Missoula MT $3.03 $0.37 $3.40 10.9% $5.01 $0.63 $5.64 15.8%
686 Mobile AL-Pensacola (Ft. Walton Beach) FL $15.56 $1.83 $17.39 7.9% $25.66 $3.22 $28.87 11.5%
628 Monroe LA-El Dorado AR $3.32 $0.49 $3.81 8.6% $5.62 $0.70 $6.32 12.2%
828 Monterey-Salinas CA $17.13 $1.38 $18.50 22.5% $27.37 $3.43 $30.80 32.9%
698 Montgomery (Selma) AL $5.82 $0.74 $6.57 11.1% $9.68 $1.21 $10.89 16.0%
570 Myrtle Beach-Florence SC $5.50 $0.80 $6.30 8.6% $9.28 $1.16 $10.44 12.4%
659 Nashville TN $37.31 $3.77 $41.08 13.1% $60.68 $7.61 $68.29 19.2%
622 New Orleans LA $23.62 $2.45 $26.07 10.6% $38.50 $4.83 $43.33 15.3%
501 New York NY $589.52 $43.25 $632.78 18.6% $936.41 $117.39 $1,053.80 27.3%
544 Norfolk-Portsmouth-Newport News VA $37.24 $3.27 $40.50 10.6% $59.87 $7.51 $67.38 15.5%
740 North Platte NE $0.35 $0.05 $0.39 8.5% $0.58 $0.07 $0.65 12.4%
633 Odessa-Midland TX $4.52 $0.50 $5.03 16.2% $7.42 $0.93 $8.35 23.5%
650 Oklahoma City OK $21.47 $2.38 $23.86 10.5% $35.21 $4.41 $39.62 15.4%
652 Omaha NE $18.50 $1.68 $20.18 7.4% $29.83 $3.74 $33.56 10.7%
534 Orlando-Daytona Beach-Melbourne FL $57.52 $5.72 $63.24 11.8% $93.42 $11.71 $105.13 17.3%
631 Ottumwa IA-Kirksville MO $0.80 $0.13 $0.93 6.9% $1.36 $0.17 $1.53 10.0%
632 Paducah KY-Cape Girardeau MO-Harrisburg IL $6.30 $0.99 $7.29 8.0% $10.74 $1.35 $12.08 11.4%
804 Palm Springs, CA $4.13 $0.31 $4.44 21.3% $6.51 $0.82 $7.33 31.1%
656 Panama City FL $3.23 $0.44 $3.67 8.2% $5.40 $0.68 $6.08 11.9%
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7. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
597 Parkersburg WV $1.14 $0.17 $1.31 6.2% $1.93 $0.24 $2.17 9.0%
675 Peoria-Bloomington IL $9.47 $0.96 $10.43 9.6% $15.41 $1.93 $17.35 14.2%
504 Philadelphia PA $177.89 $14.62 $192.51 13.1% $284.72 $35.69 $320.41 19.1%
753 Phoenix (Prescott) AZ $106.32 $8.85 $115.17 17.0% $170.32 $21.35 $191.67 24.8%
508 Pittsburgh PA $33.39 $3.89 $37.29 9.8% $55.02 $6.90 $61.92 14.3%
820 Portland OR $62.28 $5.40 $67.68 16.7% $100.07 $12.54 $112.61 24.5%
500 Portland-Auburn ME $12.68 $1.42 $14.10 8.9% $20.81 $2.61 $23.42 12.7%
552 Presque Isle ME $0.29 $0.06 $0.35 7.7% $0.52 $0.06 $0.58 11.0%
521 Providence RI-New Bedford MA $32.46 $2.88 $35.34 18.2% $52.24 $6.55 $58.79 26.6%
717 Quincy IL-Hannibal MO-Keokuk IA $1.98 $0.29 $2.27 8.9% $3.34 $0.42 $3.76 12.8%
560 Raleigh-Durham (Fayetteville) NC $47.08 $4.37 $51.45 13.8% $76.04 $9.53 $85.58 20.2%
764 Rapid City SD $2.23 $0.29 $2.52 9.8% $3.72 $0.47 $4.18 14.3%
811 Reno NV $11.86 $1.12 $12.98 12.4% $19.18 $2.40 $21.59 18.2%
556 Richmond-Petersburg VA $27.45 $2.37 $29.82 10.1% $44.10 $5.53 $49.63 14.8%
573 Roanoke-Lynchburg VA $10.54 $1.38 $11.92 8.3% $17.56 $2.20 $19.77 12.0%
611 Rochester MN-Mason City IA-Austin MN $4.97 $0.52 $5.49 9.2% $8.11 $1.02 $9.13 13.5%
538 Rochester NY $18.38 $1.71 $20.09 14.2% $29.69 $3.72 $33.41 20.7%
610 Rockford IL $6.96 $0.73 $7.70 13.2% $11.36 $1.42 $12.79 19.3%
862 Sacramento-Stockton-Modesto CA $99.60 $7.93 $107.52 22.7% $159.05 $19.94 $178.99 33.1%
576 Salisbury MD $3.97 $0.51 $4.48 9.2% $6.60 $0.83 $7.43 13.3%
770 Salt Lake City UT $65.73 $5.14 $70.87 15.9% $104.85 $13.14 $117.99 23.2%
661 San Angelo TX $1.17 $0.16 $1.33 7.1% $1.96 $0.25 $2.21 10.1%
641 San Antonio TX $38.46 $3.61 $42.07 15.4% $62.17 $7.79 $69.96 22.2%
825 San Diego CA $82.03 $6.18 $88.21 19.6% $130.53 $16.36 $146.89 28.6%
807 San Francisco-Oakland-San Jose CA $248.14 $16.17 $264.31 18.8% $391.36 $49.06 $440.43 27.7%
855 Santa Barbara-Santa Maria-San Luis Obispo CA $14.08 $1.24 $15.32 17.8% $22.65 $2.84 $25.49 26.2%
507 Savannah GA $10.05 $1.14 $11.19 9.7% $16.51 $2.07 $18.58 14.0%
819 Seattle-Tacoma WA $112.52 $9.02 $121.54 17.6% $179.78 $22.54 $202.31 25.9%
657 Sherman TX-Ada OK $2.23 $0.34 $2.57 10.3% $3.79 $0.48 $4.26 14.9%
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8. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
612 Shreveport LA $8.11 $1.12 $9.23 9.0% $13.61 $1.71 $15.31 13.3%
624 Sioux City IA $3.70 $0.48 $4.19 8.1% $6.16 $0.77 $6.94 11.8%
725 Sioux Falls (Mitchell) SD $6.92 $0.82 $7.73 7.2% $11.41 $1.43 $12.84 10.5%
588 South Bend-Elkhart IN $10.82 $1.22 $12.04 10.0% $17.77 $2.23 $20.00 14.7%
881 Spokane WA $12.29 $1.44 $13.72 11.8% $20.25 $2.54 $22.79 17.1%
619 Springfield MO $8.20 $1.15 $9.35 6.9% $13.77 $1.73 $15.50 9.9%
543 Springfield-Holyoke MA $10.82 $1.09 $11.92 17.9% $17.60 $2.21 $19.81 26.2%
638 St. Joseph MO $1.31 $0.16 $1.47 8.1% $2.17 $0.27 $2.44 11.9%
609 St. Louis MO $55.23 $5.16 $60.38 10.5% $89.24 $11.19 $100.43 15.4%
555 Syracuse NY $13.86 $1.42 $15.28 11.5% $22.57 $2.83 $25.40 16.7%
530 Tallahassee FL-Thomasville GA $8.93 $0.98 $9.91 9.7% $14.63 $1.84 $16.47 13.8%
539 Tampa-St. Petersburg (Sarasota) FL $62.40 $6.54 $68.94 11.5% $101.81 $12.77 $114.58 16.7%
581 Terre Haute IN $2.92 $0.42 $3.35 8.3% $4.93 $0.62 $5.54 11.9%
547 Toledo OH $15.06 $1.59 $16.65 10.0% $24.59 $3.08 $27.67 14.7%
605 Topeka KS $4.94 $0.59 $5.53 8.6% $8.16 $1.02 $9.19 12.6%
540 Traverse City-Cadillac MI $4.61 $0.68 $5.30 8.3% $7.80 $0.98 $8.78 12.0%
531 Tri-Cities TN-VA $4.84 $0.81 $5.65 7.6% $8.31 $1.04 $9.35 10.8%
789 Tucson (Sierra Vista) AZ $18.35 $1.84 $20.19 14.9% $29.82 $3.74 $33.56 21.6%
671 Tulsa OK $14.44 $1.71 $16.15 9.8% $23.82 $2.99 $26.81 14.3%
760 Twin Falls ID $1.98 $0.22 $2.21 12.8% $3.26 $0.41 $3.66 18.6%
709 Tyler-Longview (Lufkin & Nacogdoches) TX $6.20 $0.83 $7.03 10.3% $10.36 $1.30 $11.65 14.8%
526 Utica NY $3.29 $0.44 $3.73 10.9% $5.50 $0.69 $6.18 15.5%
626 Victoria TX $1.12 $0.12 $1.24 11.0% $1.83 $0.23 $2.06 16.0%
625 Waco-Temple-Bryan TX $12.59 $1.32 $13.91 16.8% $20.54 $2.57 $23.11 24.9%
511 Washington DC (Hagerstown MD) $212.15 $13.90 $226.04 13.3% $334.68 $41.96 $376.64 19.5%
549 Watertown NY $2.24 $0.31 $2.54 11.9% $3.74 $0.47 $4.21 17.2%
705 Wausau-Rhinelander WI $4.81 $0.59 $5.40 7.4% $7.96 $1.00 $8.95 10.7%
548 West Palm Beach-Fort Pierce FL $28.66 $2.98 $31.64 10.8% $46.72 $5.86 $52.58 15.8%
554 Wheeling WV-Steubenville OH $1.72 $0.32 $2.04 5.3% $3.00 $0.38 $3.38 7.6%
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9. Mobile Advertising 2010 Mobile Advertising 2011
Projections ($ in Millions) Forecasts (S in Millions)
As a % of As a % of
DMA Total Total
Code DMA National Local TOTAL Online National Local TOTAL Online
627 Wichita Falls TX & Lawton OK $3.74 $0.48 $4.22 7.4% $6.22 $0.78 $7.01 10.5%
678 Wichita-Hutchinson KS $13.46 $1.53 $14.99 10.9% $22.12 $2.77 $24.89 16.0%
577 Wilkes Barre-Scranton PA $13.74 $1.83 $15.57 9.5% $22.95 $2.88 $25.83 13.8%
550 Wilmington NC $4.54 $0.56 $5.11 7.1% $7.53 $0.94 $8.48 10.2%
810 Yakima-Pasco-Richland-Kennewick WA $8.92 $0.93 $9.85 15.3% $14.55 $1.82 $16.37 22.4%
536 Youngstown OH $5.85 $0.81 $6.66 9.5% $9.82 $1.23 $11.05 13.9%
771 Yuma AZ-El Centro CA $3.41 $0.45 $3.85 13.1% $5.68 $0.71 $6.39 19.0%
596 Zanesville OH $0.73 $0.10 $0.83 8.7% $1.22 $0.15 $1.37 12.8%
TOT US Totals $5,871.70 $511.87 $6,383.56 14.0% $9,431.38 $1,182.38 $10,613.76 20.5%
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