The document provides 5 rules for website design: 1) Avoid splash pages that do not lead anywhere and give visitors a reason to click back; 2) Do not use excessive banner advertisements as visitors have trained to ignore them; 3) Avoid using audio on your site so as not to disturb visitors reading content; 4) Clearly indicate where users are on the site to avoid confusion; 5) Have a simple navigation menu that is easy for anyone to use instead of complicated Flash-based or multi-tiered dropdown menus.

1. 5 IMPORTANT
RULES IN
WEBSITE
DESIGN
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2. DO NOT USE SPLASH
PAGES
A landing page is the first
page you see when you
open a website. They
usually have a nice picture
with words like "welcome"
or "click here to enter." But
it's just a text without a
destination. Don't let your
visitors have a reason to
click the "back" button!

3. DO NOT USE
EXCESSIVE BANNER
ADVERTISEMENTS
Even the least internet-
savvy people have trained
themselves to ignore
banner ads so that you will
be wasting valuable
website real estate.

4. AVOID USING AUDIO
ON YOUR SITE
If your visitors stay on your
site for a long time,
reading your content, you
will want to ensure that
they are not disturbed by
audio loops on your
website.

5. HAVE A CLEAR
INDICATION OF
WHERE THE USER IS
When visitors are
engrossed in browsing
your site, you want to
ensure they know what
part of the site they are at.
Easily. Don't confuse your
visitors because confusion
means "abandoning ship"!

6. HAVE A SIMPLE
NAVIGATION
You must provide a simple
navigation menu so that
even a young child will
know how to use it. Stay
away from complicated
Flash-based menus or
multi-tiered dropdown
menus.
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