Internet and Mobile World 2013
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#imworldEvent is the largest B2B expo-conference on digital, mobile and software solutions. Word of the first day? Innovation.
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Internet and Mobile World 2013
- 2. Word of the DAY? First day
- 3. INNOVATION
- 4. The future of SEOThe future of SEO is about INNOVATION
- 5. The SEO process SEO OffPage SEO OnPage SEOKeywords research Competitive Analysis
- 6. The future of RETAIL is about INNOVATION
- 8. Future Retail is DIGITAL and full of SOCIAL MEDIA
- 9. How BRANDS should catch and keep DIGITAL SHOPPER?
- 10. by offering a DIFFERENT and ENGAGING shopping experience.
- 11. …but…HOW?
- 12. give clients an ONLINE PERSPECTIVE on what is in store.
- 13. QR Codes as a CODE ON PRODUCTS as a DISCOUNT as an COMPETITIVE ADVANTAGE •online information about products •online reviews from other customers •play music online that is relevant for the product
- 14. The future of CONSUMER ENGAGEMENT is about INNOVATION
- 15. on an EMOTIONAL LEVEL
- 16. Create HUMAN VALUE ONLINE to rise sales.
- 17. TAKE ACTION Create stories that drives people to
- 18. People don’t buy what YOU DO, people buy what YOU’RE SAYING Warren Knight #IMWorldEvent
- 19. Being BETTER is nothing. Being DIFFERENT is everything.
- 20. Why? better is always good… OR NOT?
- 21. Life is not perfect, so perhaps in a perfect world, better product would always win. But in our world, being better it doesn’t mean anything. Life is not perfect, so perhaps in a perfect world, better product would always win. But in our world, being better it doesn’t mean anything.
- 22. Engage people on an EMOTIONAL LEVEL because…
- 23. this might be a great opportunity for your brand to become A FIRST-MINDER.
- 25. Consumers think categories, but they usually express their category choice in terms of brands.
- 26. so…
- 27. Think different, without boudaries, and become the visible brand face of your category.
- 28. First brand that creates human value online and gets into consumer’s mind is almost always THE WINNER.
- 29. Madalina Balaban Social Media Executive for We>BuzzCorp www.facebook.com/balan.madalina.16 www.twitter.com/guide2dream