So you've got an idea, or maybe you don't yet....regardless, you need to know how to bring a mobile application to market with no money, no time, and huge customer demands. Aidan Nulman delivered this presentation as part of the Mobile Learning Lab - a collaborative resource centre built to facilitate education and networking opportunities for mobile professionals in the greater Toronto area. The event is fueled by Ward Technology Talent - www.WardTechTalent.com.

1. Aidan Nulman
Fleetbit
http://fleetbit.com
Hey look, @anulman’s speaking! Isn’t he [cool/witty/funny/smart]? #mobilell

2. • Lifelong entrepreneur
• Manager and builder
• One of Canada’s “Next 36” (2011)
• Alpine snowboarder
• Former “child star”
• Punk rock drummer
• Adam West
TIL @anulman once wrestled a bear for money. #mobilell

3. • Met PS firms through Next 36
• They had trouble managing taxi spend
• Decided to build “corporate Uber”
• Started development only after two
agreed to pilot
• Raised an angel round once 4 pilots
signed, early beta launched
OH: “Rule #1: don’t build anything until you know someone will buy it.” #mobilell

4. • Pilot adoption was abysmal. Why?
• Needed a solution fast—would run out
of money in 6 months (max.)
Sometimes things work out. Other times, they don’t. Deal with it. #mobilell

5. • Fleets wanted our software
• Pricing model had to change
• Big realization: we could affect more
people, faster, by white-labeling!
Thanks @wardtechtalent! @anulman’s dropping knowledge. He’s dreamy. #mobilell

6. • Necessary “partner” was starting to sell a
competitive product
• Tried several times to lock us out
• Don’t. Ever. Stop.
• (Only if yours > theirs)
OH: “Rule #2: If you’re better than them, fuck ‘em.” @anulman #mobilell

7. • Necessary rewrites took longer than
expected
• App store process isn’t easy… imagine
from a non-technical perspective!
• Steady updates
.@anulman thought it’d be easy to migrate Ruby to Erlang. What a dolt. #mobilell

8. • Standard web + app framework
• 1-2 core configuration files
• Everything open for overwrite
• “How else can we put more people in
2,500+ cabs across North America?”
Launching one app is tough; 13 in a few months is crazy. Go @fleetbit! #mobilell

9. aidan@fleetbit.com
@anulman
http://fleetbit.com
I wish @anulman would _____________. Pretty please? #mobilell