2. GROUP # 1
Aqsa Irshad
Arooba Sehar
Ayesha Abdul Khalique
Kiran Sohail
Waqar Bano
Yana Nusrat
3. CONTROVERSY
“Controversy is as state of prolonged public dispute or debated, usually
concerning a matter of conflicting opinion or point of view.”
Or
“Controversy is a public disagreement with two sides openly debating”
9. POLITICAL &
ECONOMIC
Politics is the very reason
controversy exist. If everyone's
agenda was the same , there’d
never be a single conflict.
Example: cold war between United
States and Iran
11. ENVIRONMENT
People posing “GREEN PLANT”
themselves are ambitious about
what policy apply to them and to
the general public.
Example:
Cutting of forest.
18. Ask the audience what they already know
about the topic:
For example:
Freedom of speech is a right for
everyone, but use common sense
here to allow the audience to feel
heard but not endanger the talk into
a shouting match.
19. “ BEFORE YOU SAY IT, THINK ABOUT
THE LISTENER AND READER. HOW
DO THEY WANT TO HEAR IT AND
READ IT? ’’
KNOW YOUR AUDIENCE
20. AUDIENCE ANALYSIS N FACTORS
•Audience Expectations.
•Knowledge Of Topic .
•Audience Size.
•Attitude towards topic.
21. TIPS FOR ANALYZING AN AUDIENCE
1.Define target audience
2.Research
3.Survey
4.Interview
24. ESTABLISH YOUR CREDIBILITY WHEN
YOU’RE GIVING A SPEECH
•Trust, Like, & Respect your audience.
•Want what’s best for your audience.
•Use evidence that they find credible.
•Be the embodiment of your message.
25. PRESENT BOTH SIDES OF THE ARGUMENT
•It is important to take both sides of the argument into account even if one
is blatantly wrong.
•Avoid saying thinks “you are wrong.”
•Use language like “some may hold x opinion”
27. FAVORITISM
An employer identification of a favored employee who is offered additional time
off, extended time to complete projects, or protection from firing