High School Students analyzed Mumias Sugar Company and gave a sell recommendation to investors.

1. MUMIAS TEAM.
Mercy Mukiri.
Stacy Njimu.
Lilian Karanja.
Michelle Muthoni.
Wavinya Kilonzo.
THE PRECIOUS BLOOD SECONDARY SCHOOL -RIRUTA
READY TO CONQUER

2. HAS OUR SUGAR
BECOME BITTER
OR SWEETER!

3. HISTORY
 Our company was started in 1971.It was designed and constructed
by Fletcher and Stewart ,It had a rated milling of 80TCH
translated to 45T of sugar per year.
 First pack of sugar rolled out from the conveyor line on 1st,July
1973.The government brought forward the expansion program from
1978-79 to 1975-76.
 The improved performance encouraged the government to
consider expanding the factory between 170tch to 300tch.
 Factory construction completed in early 1985 giving Mumias
potential capacity 210000ts/yr .
 The 1st year of sugar product in 1973,MSC produced 20891T from
194217T of mill cane. When was it listed in nse?

4. MISSION
To consistently satisfy our
consumer needs through
efficient, innovative and
ethical practices while
meeting the diverse
expectations of our
stakeholders
VISION
To be a world class producer
of sugar, green energy and
related products
OUR VALUES
Quality products and
services, excellence in team
driven performance, ethical
business practices,
responsible corporate
citizenship, safety health
and sound environment
practices

5. BIG HAIRY AUDACIOUS GOALS
 Provide the source of cash income for farmers
 Create job opportunities
 Curb rural-urban migration
 Reduce overdependence of importations
 Contribute to economic growth and revenue for
government through taxation

6. BUSINESS AND BUSINESS MODEL
How we earn revenue
 Production of sugar-Domestic & Industrial Sugar
 Our cogeneration power plants has achieved its designed power output.
 Our company gets revenue from the carbon credit it earns due to the
production of clean energy from bagasse at waste products.
 Production of ethanol.how many megggawats
OUR PRODUCTS

7. THE BOARD OF DIRECTORS
MR COUTTS OTOLO,MD MR HENRY ROTICH,NT
MR FRANCIS
KIPKOECH,DIRECTOR
ESTHER KOIMET,DIRECTORMR JAMES CHEGE,
DIRECTOR
MR DAN AMEYO,CHAIRMAN
EDWIN MASSIMBA MISS SARAH CHUMO
NANCY KANINCHIA MR JAMES OPINDI
MR NIMROD MANENGE
ELIZABETH KYENGO

8. MANAGEMENT TEAM
MR JOSPHAT ASIRA JOHN IMBOGO PAMELA LUTTA DIANA BARASA
DIRECTOR OF FACTORY OPERATIONS FINANCE DIRECTOR COMMERCIAL DIRECTOR COMPANY SECRETARY
WESLEY KOECH CHARLES AWINO BONIFACE MATHANDIA
DR OF INFO AND COMMUNICATION DR OF HR HEAD OF AGRICULTURAL OPERATIONS
DR J MUTONGI MR COUTTS OTOLO MARGARET MAKUNGU
HEAD OF AGRICULTURE MD DR OF MARKETIG AND COOPERATE AFFAIRS

9. Competitive advantage
 Supply chain management has been enhanced for overall efficiency of the
company.
 The company has ensured quality management systems are put in place.
 They’re making sure strategies are sufficient to enable management and
administration prudence.
 We have received government support-1B
Industry growth in the next 5-10 years
The company has been working on two major projects as a
projection of their future products
 The Joint Venture On Tana/Athi River Authority.
 Acquisitions.Examples

10. Problems facing our company
 Government policies e.g. taxes.
 Infrastructure as roads are not well maintained thus hindering transportation of our
products.
 Stiff competition from other sugar producing companies e.g. Sony Sugar.
 Increased cost of sugar production.
 Cane poachers cause a major problem.
 Importing of duty free sugar from non-COMESA region.
 High rate of insolvency.
Solutions
 Publicity-through listing on NSE.
 Introduction of heavy transport machinery
 Cut cost in secondary services that prove costly .

11. SHARE PERFORMANCE
0
1
2
3
4
HIGHEST
AVERAGE
LOWEST
SHS
SHS
HIGH-3.95SH
LOW-1.35SH
AVERAGE-1.95SH

12. PROFITABILITY
RATIOS
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
2014 2013 2012
Operating profit
margin
Series 1
-25.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
2014 2013 2012
Net profit margin
Net profit
margin
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
2014 2013 2012
Return on assets
Return on
assets
-25.00%
-20.00%
-15.00%
-10.00%
-5.00%
0.00%
5.00%
10.00%
Return on capital
employed
Return on
capital
employed

13. INVESTOR RATIOS
-2
-1.5
-1
-0.5
0
0.5
1
1.5
2014 2013 2012
EPS
EPS
0
2
4
6
8
10
12
2014 2013 2012
Book Value Per Share
Book Value Per Share

14. OUR RECOMMENDATION
SELL!
 The factory operations have remained at the same low
efficiency levels due to low continued capacity
utilization
 Depressed sugar prices because of increase in global and
regional sugar supply of sugar.
 Continued inflow of illegal cheap sugar imports.
 The company has not being paying dividend due to the
poor performance

15. PARTING SHOT
ITS ALWAYS GREENER
ON OUR SIDE