1. Wanda Coriano
wcoriano@gmail.com | 917.670.0423 | linkedin.com/in/wandacoriano
ENTERTAINMENT MARKETING & PROMOTION EXECUTIVE
HIGHLIGHTS
BREAKING NEW ARTISTS
n Key in launching and defining the Katy Perry brand on her first signing with Capitol Records (2008)
n Extensive experience breaking artists into the Pop arena from Urban and Country – Chris Brown,
Ciara and country music superstar Lady Antebellum
NATIONAL BROADCAST TV MUSIC BOOKINGS
n Currently engaged by VH-1 as independent talent booker for multiple prime time programming.
n Pitched and secured artist performances with Viacom; highlights include:
• NORAH JONES ON VH-1 STORYTELLERS
• JARED LETO OF 30 SECONDS TO MARS ON MTV UNPLUGGED
• KATY PERRY ON MTV UNPLUGGED
• KATY PERRY ON CMT CROSSROADS
n Secured artist performances and presenting slots on:
• MTV VMAS, BET AWARDS, SOUL TRAIN AWARDS, AND NICKELODEON’S KIDS CHOICE AWARDS
SPECIAL EVENTS & PAID BOOKINGS
n Booked and negotiated key paid events for artists such as:
• SNOOP DOGG FOR MTV MOVIE AWARDS
• SINGER-SONGWRITER NE-YO FOR CEO/VIACOM PHILIPPE DAUMAN AT CANNES LIONS FESTIVAL (2015)
• FAT JOE ON THE BET EXPERIENCE (2016)
n Made key connections with the Obama administration and the DNC to secure events for artists
ARTISTS REPRESENTED
A TRIBE CALLED QUEST, AALIYAH, ANTHONY HAMILTON, ALICE IN CHAINS, BACKSTREET BOYS, BEASTIE BOYS, BRITTNEY SPEARS,
CHRIS BROWN, CIARA, COLDPLAY, E-40, FAT JOE, HALSEY, JARED LETO, JUSTIN TIMBERLAKE, KATY PERRY, LADY ANTEBELLUM, MIMS,
NORAH JONES, N’SYNC, OUTKAST, R. KELLY, ROBERT GLASPER, SAM SMITH, SILENTO, SNOOP DOGG, 30 SECONDS TO MARS,
TOO SHORT, KIRK FRANKLIN, T-PAIN, YOUNGBLOODZ, MOBB DEEP, RAEKWON, SHAGGY, TWISTA, USHER
NOTABLE AWARDS
SIN Music Award for Outstanding Video Music Promotion • El Diario Latinas Award for Professional Excellence
Well-connected, successful entertainment executive with a record of delivering outstanding results
for Universal/Capitol Music Group, EMI, Jive Records/Zomba Music Group, and individual talents via:
GLOBAL MARKETING & PROMOTION • MULTIMILLION-DOLLAR BOOKINGS • PUBLICITY • RELATIONSHIP-DEVELOPMENT • CONTRACT NEGOTIATION
SPONSORSHIP • ARTIST LAUNCHES • ADVERTISING & PR • BRAND PARTNERSHIPS • CREATIVE PLANNING • YOUTH CULTURE & TRENDS • LIVE EVENTS

2. CAREER EXPERIENCE & SUCCESS
UNIVERSAL/CAPITOL MUSIC GROUP
VICE PRESIDENT (VP) – VISUAL MARKETING AND PROMOTION 2012-2016
n Department Head in charge of video promotion and visual marketing for high volume of content
for 50+ artists per year on Capitol Music Group labels
n Television and network partner management responsibilities – MTV, VH-1, BET, Spike, Comedy Central,
Palladia, Nickelodeon, Logo, MTV Tres, Fuse, Univision, Disney, Revolt, CMT, NBC, FOX, BET, FUSE, Bravo,
Mun2, Music Choice, plus all companion digital platforms and a host of national, regional, lifestyle,
and brand programs across North America
n Devised and implemented special national visual marketing campaigns and brand partnerships
for high-profile, multi-platinum selling artists and priority projects
ACHIEVEMENTS:
n Promoted 15 official Katy Perry music videos including worldwide video premiere events in London
& Dublin with major music broadcasters
• PITCHED AND BOOKED MTV UNPLUGGED AND WITH MTV VMAS 2013 LAUNCHED SINGLE “ROAR” THAT DEBUTED
AT #1 AND HAS BEEN THE FASTEST SELLING SINGLE OF HER CAREER TO DATE.
n Secured multi-platform music video premiere with Viacom for Beastie Boys “Fight For Your Right – Revisited”
• SECURED ALL CHANNELS – MTV, VH-1, COMEDY CENTRAL, SPIKE, PALLADIA AND MTV2.
n Expanded artist presence on partner channels via integration to music broadcast programs, events, TV
n Introduced pro-social / socially responsible opportunities for artists with VH-1 Save the Music events
n Produced monetized video content (teasers, trailers) to further fuel video promotion campaigns
EMI MUSIC GROUP – CAPITOL, VIRGIN, BLUE NOTE, ASTRALWERKS
SENIOR DIRECTOR – POP VIDEO PROMOTION 2010-2012
SENIOR DIRECTOR – URBAN VIDEO PROMOTION 2007-2010
n Led video promotion campaigns for artist videos to maximize exposure across music television
and digital platforms
n Pitched and secured feature programming on BET’s “Access Granted” for priority urban artists
n Liaison with major urban music video media platforms and events
ZOMBA LABEL GROUP
MANAGER OF URBAN VIDEO PROMOTION 2002-2007
n Promoted and allocated videos for: Outkast, R. Kelly, Usher, Ciara, Chris Brown, Kirk Franklin,
Anthony Hamilton, Young BloodZ, T-Pain, Too Short
n Spearheaded BET Awards activities: red carpet arrivals, presenting, bookings, VIP tickets
n Pitched behind the scenes content for television and digital broadcasts
VOLUNTEER EXPERIENCE
n Musicians on Call – Artist Guide at Rivington House HIV/AIDS & Memorial Sloan Kettering Pediatrics
n ASPCA – Hospital Volunteer
n Congresswoman and Councilwoman Carolyn Maloney – Constituent Management Volunteer
wcoriano@gmail.com | 917.670.0423 | linkedin.com/in/wandacoriano