This brochure highlights the range of colors and treatments offered by Keune Paris.

2. Essential oils and
plant extracts are
a valuable gift from
Mother Nature for
body and mind
SO PURE NATURAL BALANCE
100% PURE PLANT ESSENTIAL THERAPY
So Pure Natural Balance is developed after many years of intensive research.
Plant extracts and essential oils are the principal ingredients. Knowledge about
phytotherapy, aromatherapy and homeopathy supports the So Pure Natural
Balance concept. So Pure Natural Balance has been enriched with organic
essential oils. The product philosophy focuses on the well-being effect and the
aroma experience of 100% plant ingredients. Over 30 rich plant extracts and
essential oils have been selected to create So Pure Natural Balance.
ORGANIC
Organic essential oils used in So Pure Natural Balance are grown and harvested
using biological agriculture that sustains the health of our ecosystem and the
quality of the oils.
Tip:
Experience the rich aromas of the So Pure Natural Balance essential oils at home
with an aroma diffuser. The aroma experience gives a pleasant and relaxed
effect and a sense of well-being.

3. 1
MOROCCAN
ARGAN OIL
for all hairtypes
MOROCCAN ARGAN OIL
Luxurious treatment with instant absorption
into the hair. The lightweight non- oily
argan oil formula leaves the hair soft and
shiny. To revive damaged hair massage
a few drops of So Pure Moroccan Oil
into the hair following shampoo and
conditioner. The result is healthy and shiny
hair. Repeated use guarantees additional
improvement and alleviates split ends.
Argan Oil moisturizes hair and scalp
and ensures added protection from high
concentrations of vitamins and omega-6.
• Revives, soothes and nourishes
damaged hair.
• Softens unmanageable hair.
• Gives an instant silky and shiny result
to dull hair.
• Protects hair against UV damage,
external influences and heat styling.
• Eliminates frizz, locks out humidity
and conditions hair.
Uses:
• For styling and finishing, work a few
drops through damp or dry hair. Do
not rinse. Style as desired.
• For protection, apply a small amount
to the hair to shield against external
influences, such as sun exposure.
• Add a few drops to other So Pure care
products to enhance conditioning
and shine.
• So Pure Moroccan Argan Oil can
also be added to color and chemical
treatments to enhance conditioning.
• So Pure Moroccan Argan Oil revives
and moisturizes hair extensions.
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7. ESSENTIAL OILS AND PLANT EXTRACTS
The extraction of small amounts of essential oils requires a large number
of plants. Each oil and plant extract has its own composition, aroma and
beneficial effect. All So Pure Natural Balance products are enriched with
certified organic Argan oil. Argan oil is harvested from Argan trees which are
found in the Atlas Mountains in Morocco. Argan oil is known for its strong
moisturizing effect which fights aging of the scalp. The oil contains a high
concentration of vitamin A and E that protects the hair and scalp. So Pure
Energizing lotion thickens and strenthens the hair. This unique and powerful
solution is based on natural ingredients.
• Only plant extracts and essential oils are used as natural working ingredients.
• No artificial fragrance, color or animal related materials.
• The aromas come from 100% natural essential oils.
• All shampoos and conditioners are color safe.
• All shampoos are sulfate free.
• All products are Paraben free.
• All products contain certified organic Argan oil.
NATURAL BALANCE
The philosophy is to create healthy and shiny hair through a well-functioning
scalp with the aid of plant extracts. The perception of rest, relaxation and
well-being, creates a balance of optimum inner and external care. It is this
balance that strengthens emotions and personality.

8. So Pure NATURAL BALANCE
Shampoo
So Pure NATURAL BALANCE
Conditioner
So Pure NATURAL BALANCE
Elixir
So Pure NATURAL BALANCE
Essential Oils
The primary ingredients are from coconut oil, palm kernel oil and guar beans.
It is a very gentle shampoo enriched with a blend of organic essential oils
and plant extracts. The aroma comes from the active plant ingredients. All
shampoos are suitable for scalp massage. All So Pure Natural Balance
shampoos are free of sulfates and parabens.
The primary ingredients are from sheabutter coconut and palm kernel oil. The
So Pure Natural Balance conditioners are to be rinsed out with the exception
of the Color Care Leave-in Spray.
Concentrated plant syrups and extracts are the most important ingredients. The
elixir has a higher viscosity than the traditional hair lotions and is specifically for
a more intensive treatment of the scalp.
Blends of various organic essential oils are the primary ingredients. Adding a
few drops of essential oils to any of the other So Pure Natural Balance products
will enhance the beneficial effect of a treatment. The essential oils are not to be
used directly on the scalp. The So Pure Natural Balance essential oils are also
suitable to be used in a diffuser with water and in the bath.

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COOLING
Mint - Rosemary
BALANCES REFRESHES HAIR SCALP
for all hair types
A delicate blend of essential oils. Rosemary encourages a relaxed atmosphere
and mint provides a cooling effect. The result is more energy for body and mind.
Formulated with certified organic Argan oil.

13. Essential
oils and
plant
extracts
are
a valuable
gift
FROM
Mother
Nature
for body
and mind
SO PURE NATURAL
BALANCE
100% PURE PLANT
Cooling Shampoo
Cooling Shampoo provides a refreshing
experience of Mint and Rosemary with
a cooling and balancing effect on the
scalp. Gives the hair body leaving it
soft and shiny. Sulfate free.
Cooling elixir
Cooling Elixir with menthol and
peppermint provides a cooling sensation
that stimulates, soothes and improves
the health of scalp and hair. Moisturizes
and increases blood flow.
Cooling Essential oil
Cooling Essential oil is a rich blend of
essential oils including organic Mint
Rosemary. Add a few drops (max 5) to
enrich So Pure Natural Balance Cooling
products. Also suitable for use with an
aroma diffuser or in the bath.
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ENERGIZING
GINGER - LEMON
ENERGIZES
for fine and thin hair
Ginger, Lemon, Vitamin H and Red Ginseng stimulate blood circulation,
strenghten the hair and increase its lifecycle. Ginger and Lemon, the principal
essential oils, create a fresh feeling with a dynamic effect.
Formulated with certified organic Argan oil. Patent pending.

15. Energizing Shampoo
Energizing Shampoo has Red Ginseng
and Ginger to stimulate the scalp. Biotin
strengthens the hair. Hair appears fuller,
feels thicker and has more volume.
Sulfate free.
Energizing Lotion
Energizing Lotion. This invigorating lotion
prevents thinning hair and stimulates the
cell metabolism of the scalp through
a unique combination of natural Red
Ginseng, Caffeine and Biotin. Stimulates
the blood circulation and strengthens the
hair and scalp, increasing its life cycle.
Patent pending.
Energizing Essential Oil
Energizing Essential Oil, a rich blend of
essential oils including organic Ginger
Lemon. Add a few drops (max 5) to
enhance the So Pure Natural Balance
energizing products. Also suitable for
use in an aroma diffuser or in the bath.
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16. Moisturizing Shampoo
Moisturizing Shampoo is gentle hydration
for dry, damaged and color treated
hair. Restores the quality and natural
hydration of the hair. Certified Argan
oil and Palmarosa oil infuse and nourish
the hair leaving it soft and shiny. Also
recommended for body care.
Moisturizing Conditioner
Moisturizing Conditioner hydrates dry
and damaged hair. Certified Argan oil,
Palmarosa oil and Shea butter repair and
detangle the hair. Has a restoring effect,
leaving the hair healthy and shiny.
Moisturizing Treatment
Moisturizing Treatment is a hair mask for
dry, porous and damaged hair. Contains
micro proteins from Moringa seed extract.
Penetrates deep into the hair to restore
the moisture balance and repair damage
caused by chemical, mechanical and
environmental stress.
Moisturizing Overnight
Moisturizing Overnight Repair is a
lightweight serum infused with micro
proteins from wheat and Moringa
seed for deep penetration into the hair.
Moisturizes during sleep, repairs split
ends and rinses out in the morning. The
hair structure is significantly improved
and feels silky soft.
Moisturizing Essential Oil
Moisturizing Essential Oil is a rich blend
of essential oils including organic Ylang-
Ylang Palmarosa. Add a few drops
(max 5) to enhance the So Pure Natural
Balance Moisturizing products. Also
suitable for use with an aroma diffuser
or in the bath.
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MOISTURIZING
YLANG-YLANG - PALMAROSA
MOISTURIZES BALANCES DRY HAIR SCALP
for dry hair and scalp
A refined mixture of natural essential oils and pure plant extracts including Ylang-
Ylang and Palmarosa oils. The flowery and sensual aromas give body and
mind a feeling of well-being.
Formulated with certified organic Argan oil.

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CALMING
CHAMOMILE - LAVENDER
SOOTHES BALANCES MIND BODY
for all hair types
Lavender and Chamomile extracts and a blend of essential oils provide an
effective treatment for the sensitive scalp. Rest and relaxation are the key words
for the aroma experience.
Formulated with certified organic Argan oil.

19. Calming Shampoo
Calming Shampoo is ultra mild and
suitable for hair and body. It relaxes the
sensitive scalp. The hair will have more
volume and be completely conditioned.
Sulfate free.
Calming Conditioner
Calming Conditioner relaxes the sensitive
scalp. It provides volume and shine
without adding weight and leaves the
hair conditioned and easy to detangle.
Calming Elixir, Lotion
Calming Elixir Lotion. Chamomile extracts
soothe and relax the sensitive and
irritated scalp. The elixir is an intensive
treatment to rebalancing the scalp, mind
and spirit. Gives the hair volume and is
conditioning.
Calming Essential Oil
Calming Essential Oil is a rich blend
of essential oils including organic
Chamomile Lavender. Add a few
drops (max 5) to enhance the So Pure
Natural Balance Calming products.
Also suitable for use with an aroma
diffuser or in the bath.
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20. Color Care Shampoo
Color Care Shampoo, gently cleanses
color treated hair while maintaining the
integrity of the color. It leaves the hair
soft and shiny and restores the natural
moisture balance. Sunflower Seed
extract and Amylose provide maximum
color protection and condition the hair.
Color Care Conditioner
Color Care Conditioner is a rinse-out
conditioner for color treated hair.
Sunflower seed extract and Amylose
reduce fading of the hair color and
protect the hair. Leaves the hair smooth
and shiny and provides extra volume.
Color Care Leave-in spray
Color Care Leave-in spray. Detangles,
conditions and protects the hair from UV
rays. Guarantees longer lasting color,
manageability and radiant shine.
Color Care Essential Oil
Color Care Essential Oil is a rich blend
of essential oils including organic
Jasmine Sandalwood. Add a few
drops (max 5) to enhance the So Pure
Natural Balance Color Care products.
Also suitable for use with an aroma
diffuser or in the bath.
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COLOR CARE
JASMINE - SANDALWOOD
PRESERVES COLOR TREATED HAIR
For colored hair
The composition of organic Jasmine Sandalwood provides a warm and
sensual aroma.
Formulated with certified organic Argan oil.

22. 1 2 3
EXFOLIATING
TEA TREE - LAVENDER
CLEANSES BALANCES HAIR SCALP
for scalp cleansing
So Pure Natural Balance, an exclusive 100% pure plant essential hair care
therapy. Flakes and itchy scalp are a common problem for many people.
So Pure Exfoliating is an effective exfoliating hair and scalp care range.
Tea Tree oil removes dandruff and prevents new flaking.
ORGANIC
Organic essential oils used in So Pure Natural Balance are grown and
harvested using biological agriculture that sustains the health of our ecosystem
and the quality of the oils.

23. EXFOLIATING SHAmPOO
An effective exfoliating shampoo
formulated with Tea Tree oil. Effective
results after 3 shampoos.
EXFOLIATING TREATmENT
An exfoliating treatment for scalp
massage.
EXFOLIATING ESSENTIAL OIL
A treatment enhancer. Add up to 5 drops
to enrich the products.
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EFFECTIVE against dandruff
Certified organic Tea Tree oil
regulates the scalp function
the scalp
PURE 100% plant essential ingredients
Enriched with certified organic
Tea Tree, Lavender and Argan oil
NOURISING conditioned hair with
volume and shine
Certified organic Argan oil,
provides Vitamin A and E
and scalp
INDULGING an aroma fragrance
experience
Lavender oil
Provides a calming aroma therapy,
relaxing the scalp

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STYLING
PALMAROSA - ORANGE
NATURE’S GIFT TO MODERN STYLING
The So Pure Natural Balance Styling products are for
all hair types and styles. All products are blended with
organic essential oils of Orange and Palmarosa, creating
a sweet orange floral aroma. Formulated with certified
organic Argan oil. All So Pure Natural Balance styling
products are paraben free.

27. STAR SHAPER HOLD FACTOR 7 / SHINE FACTOR 6*
Styling cream enriched with organic essential oils, and Argan oil. Corn starch
provides flexible body and support for long lasting texture with strong hold and
shine. The cream is suitable for hair of all lengths. Work a small amount through
damp or dry hair and style.
MOLDING MUD HOLD FACTOR 6 / SHINE FACTOR 3*
Restylable sculpting mud enriched with organic essential oils, Argan oil and
Shea butter. Provide long lasting hold for short to medium length hair. Especially
designed to create texture, volume and movement with a semi matte finish. Apply
to damp or dry hair to create personal style.
CURL ENHANCER HOLD FACTOR 2 / SHINE FACTOR 5*
Lightweight curl cream enriched with organic essential oils and Argan oil. Creates
springy curls and adds definition to naturally wavy, curly or permed hair. Helps
to hydrate and nourish hair, leaving it smooth and shiny. Pump a small amount
into hands and massage evenly through damp or dry hair. Air dry or create extra
volume by using a blow dryer with diffuser.
TEXTURE SPRAY HOLD FACTOR 9 / SHINE FACTOR 7*
Firm hold hairspray enriched with organic essential oils and Argan oil. Use to
sculpt and shape hair into the desired style. Spray into the hair and style as
desired. Spray on dry hair for a finishing hold.
AIR FOAM STRONG HOLD FACTOR 8 / SHINE FACTOR 4*
A conditioning styling foam enriched with organic essential oils and Argan oil.
Provides volume with strong hold and adds natural shine. Apply the foam to
damp hair and style as desired.
DEFRIZZ SHINE SERUM HOLD FACTOR 1 / SHINE FACTOR 9*
A serum enriched with organic essential oils and Argan oil. Smoothes the hair
and controls frizz during blow-drying. It defines the curl when hair is air-dried.
Seals in moisture and adds intense shine to straight hair. Apply a small amount
before, during or after styling.
MODULATION GEL HOLD FACTOR 9 / SHINE FACTOR 8*
Ultra strong styling gel enriched with organic essential oils and Argan oil. For wet
or dry styling. Provides body, volume and shine. Firm hold without being sticky.
Apply a small amount to fingertips and work it through damp or dry hair.
* The Hold and Shine factor are based on a rating scale from 1 to 10
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