A survey conducted in three countries on the topic of country leaders.

1. “President Awareness Survey”
The U.S. President has the highest recognition rate
 [Research Summary]
 100% of Thai could recognize the Thailand Prime Minister
 99% of Indonesian know that Jokowi is the president of the country
 More than 90% of Vietnamese could recognize their Prime Minister
 Over 95% of respondents know, who the President of the U.S. is
 Mr. Abe is surprisingly well known in Vietnam, more than 85% of
Vietnamese know him as a Prime Minister of Japan
 Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize
him.
 Ms. Park Geun-Hye recorded average 46.0% correct rate within
respondent groups.
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover
Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL:
http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii) conducted
a survey, aimed to compared the awareness rate among 3 countries; Thailand, Indonesia, and
Vietnam. Those males and females who age above 17, in the topic of “President Awareness
Report”

2.  [Research Design]
Research Method Online Research
Fieldwork Period 25th – 26th August, 2015
Research Area Thailand, Indonesia, and Vietnam
Respondent Criteria Male & Female, who aged above 17 years old
Questionnaire type Single answer type with 5 picture choices for each question
Quota Gender X Age X Area of Living
Sample Size 2,400 samples (800 Samples in each country)
17 – 19 y/o 20 – 24 y/o 25 – 29 y/o 30 y/o and
above
Male 100 100 100 100
Female 100 100 100 100

3. [Research Details]
Q. Please tell us who is the Prime Minister of Thailand 2015? (SA)
100% of Thai could recognize Thailand Prime Minister
Indonesia and Vietnam population do not have high awareness about Thailand Prime Minister, they only
recorded score 31.5% and 32.1% respectively.
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1309 54.5% 800 100.0% 252 31.5% 257 32.1%
Male 17-19 153 51.0% 100 100.0% 28 28.0% 25 25.0%
20-24 175 58.3% 100 100.0% 40 40.0% 35 35.0%
25 – 29 171 57.0% 100 100.0% 31 31.0% 40 40.0%
30- 166 55.3% 100 100.0% 25 25.0% 41 41.0%
Female 17-19 154 51.3% 100 100.0% 30 30.0% 24 24.0%
20-24 164 54.7% 100 100.0% 40 40.0% 24 24.0%
25 – 29 170 56.7% 100 100.0% 35 35.0% 35 35.0%
30- 156 52.0% 100 100.0% 23 23.0% 33 33.0%
N=2400
54.5%
100.0%
31.5% 32.1%

4. Q. Please tell us who is the President of Indonesia 2015? (SA)
99% of Indonesian know that Jokowi is the president of the country
Among respondents, only a few Thai (21.3%) got the right answer, while almost half of Vietnamese
(42.3%) could get the right answer.
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1300 54.2% 170 21.3% 792 99.0% 338 42.3%
Male 17-19 164 54.7% 15 15.0% 99 99.0% 50 50.0%
20-24 161 53.7% 18 18.0% 99 99.0% 44 44.0%
25 – 29 158 52.7% 22 22.0% 100 100.0% 36 36.0%
30- 157 52.3% 21 21.0% 99 99.0% 37 37.0%
Female 17-19 155 51.7% 17 17.0% 100 100.0% 38 38.0%
20-24 170 56.7% 24 24.0% 98 98.0% 48 48.0%
25 – 29 178 59.3% 37 37.0% 98 98.0% 43 43.0%
30- 157 52.3% 16 16.0% 99 99.0% 42 42.0%
N=2400
54.2%
21.3%
99.0%
42.3%

5. Q. Please tell us who is the Prime Minister of Vietnam 2015? (SA)
More than 90% of Vietnamese could recognize their Prime Minister
93.1% of Vietnam population know who their Prime Minister is, Mr. Nguyen Tan Dung. While Thai and
Indonesian got the right answer at 32.0% and 46.0% respectively
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1369 57.0% 256 32.0% 368 46.0% 745 93.1%
Male 17-19 177 59.0% 32 32.0% 49 49.0% 96 96.0%
20-24 178 59.3% 33 33.0% 49 49.0% 96 96.0%
25 – 29 174 58.0% 34 34.0% 45 45.0% 95 95.0%
30- 158 52.7% 30 30.0% 33 33.0% 95 95.0%
Female 17-19 163 54.3% 27 27.0% 46 46.0% 90 90.0%
20-24 173 57.7% 35 35.0% 49 49.0% 89 89.0%
25 – 29 183 61.0% 36 36.0% 55 55.0% 92 92.0%
30- 163 54.3% 29 29.0% 42 42.0% 92 92.0%
N=2400
57.0%
32.0%
46.0%
93.1%

6. Q. Please tell us who is the president of United States of America 2015? (SA)
Over 95% of respondents know, who the President of the U.S. is
President of the United States of America is the most popular President in the world, He recorded 96.6%
correct rate.
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 2318 96.6% 747 93.4% 790 98.8% 781 97.6%
Male 17-19 287 95.7% 89 89.0% 99 99.0% 99 99.0%
20-24 292 97.3% 96 96.0% 99 99.0% 97 97.0%
25 – 29 289 96.3% 92 92.0% 99 99.0% 98 98.0%
30- 294 98.0% 98 98.0% 99 99.0% 97 97.0%
Female 17-19 286 95.3% 88 88.0% 99 99.0% 99 99.0%
20-24 288 96.0% 92 92.0% 98 98.0% 98 98.0%
25 – 29 293 97.7% 97 97.0% 99 99.0% 97 97.0%
30- 289 96.3% 95 95.0% 98 98.0% 96 96.0%
N=2400
96.6%
93.4%
98.8%
97.6%

7. Q. Please tell us who is the Prime Minister of Japan 2015? (SA)
Mr. Abe is surprisingly well known in Vietnam, more than 85% of
Vietnamese know him as a Prime Minister of Japan
Mr. Shinzo Abe recorded 71.8% correct rate, his rate is quite high among respondents. While Thai
(65.6%) and Indonesian (62.6%) have almost the same level of awareness on him.
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1723 71.8% 525 65.6% 501 62.6% 697 87.1%
Male 17-19 209 69.7% 55 55.0% 63 63.0% 91 91.0%
20-24 240 80.0% 73 73.0% 75 75.0% 92 92.0%
25 – 29 218 72.7% 67 67.0% 62 62.0% 89 89.0%
30- 211 70.3% 75 75.0% 49 49.0% 87 87.0%
Female 17-19 186 62.0% 50 50.0% 49 49.0% 87 87.0%
20-24 215 71.7% 66 66.0% 64 64.0% 85 85.0%
25 – 29 221 73.7% 72 72.0% 68 68.0% 81 81.0%
30- 223 74.3% 67 67.0% 71 71.0% 85 85.0%
N=2400
71.8%
65.6% 62.6%
87.1%

8. Q. Please tell us who is the President of China 2015? (SA)
Mr. Xi Jinping is not well known in Thailand, only 29.6% could recognize
him.
By average 45.2% of Indonesia, Thailand and Vietnam population know who the President of China is.
Vietnam got the highest correct rate with 54.6%, followed by Indonesia 51.3% and Thailand 29.6%
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1084 45.2% 237 29.6% 410 51.3% 437 54.6%
Male 17-19 140 46.7% 24 24.0% 58 58.0% 58 58.0%
20-24 144 48.0% 36 36.0% 57 57.0% 51 51.0%
25 – 29 138 46.0% 27 27.0% 54 54.0% 57 57.0%
30- 142 47.3% 35 35.0% 42 42.0% 65 65.0%
Female 17-19 109 36.3% 13 13.0% 50 50.0% 46 46.0%
20-24 139 46.3% 38 38.0% 49 49.0% 52 52.0%
25 – 29 141 47.0% 41 41.0% 55 55.0% 45 45.0%
30- 131 43.7% 23 23.0% 45 45.0% 63 63.0%
N=2400
45.2%
29.6%
51.3%
54.6%

9. Q. Please tell us who is the Prime Minister of South Korea 2015? (SA)
Ms. Park Geun-Hye recorded average 46.0% correct rate within
respondent groups.
Ms. Park Geun-Hye recorded average 58% correct score among Vietnamese, while Thai and Indonesian
have almost the same rate at 39.4% and 40.5% respectively
Total Thailand Indonesia Vietnam
N ％ N ％ N ％ N ％
Total 1103 46.0% 315 39.4% 324 40.5% 464 58.0%
Male 17-19 136 45.3% 33 33.0% 40 40.0% 63 63.0%
20-24 138 46.0% 39 39.0% 41 41.0% 58 58.0%
25 – 29 142 47.3% 43 43.0% 38 38.0% 61 61.0%
30- 137 45.7% 46 46.0% 30 30.0% 61 61.0%
Female 17-19 137 45.7% 38 38.0% 43 43.0% 56 56.0%
20-24 134 44.7% 37 37.0% 47 47.0% 50 50.0%
25 – 29 145 48.3% 43 43.0% 47 47.0% 55 55.0%
30- 134 44.7% 36 36.0% 38 38.0% 60 60.0%
N=2400
46.0%
39.4% 40.5%
58.0%

10. Photo reference
Prayut Chan-o-cha : http://www.lokwannee.com/web2013/?p=162181
Joko Widodo : http://www.indonesia-investments.com/news/news-columns/remarkable-
news-indonesia-to-insult-or-criticize-the-president/item5819
Nguyen Tan Dung : http://ndh.vn/thu-tuong-nguyen-tan-dung-khong-dung-ngan-sach-xu-ly-no-
xau-20141119060554713p4c149.news
Barack Obama : http://www.sigmalive.com/en/news/international/132599/barack-obama-
urges-britain-to-remain-in-eu
Shinzo Abe : http://www.vocfm.co.za/abe-to-issue-ww2-anniversary-remarks/
Xi Jinping : http://www.financialbio.com/technology/chinas-head-xi-jinping-to-visit-
boeing-co-nyseba-and-microsoft-corporation-nasdaqmsft-7570.html
Park Gyuen-Hye : http://tribune.com.pk/story/701784/s-korean-president-sorry-for-ferry-
disaster/

11. [About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S Holding,
Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand,
with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact: 18th
Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok, Thailand 10110
Email: Pakawat@yimresearch.com
Website: https://www.yimresearch.com