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A Win-Win Monetization Model
Prepared By: Vivek Nanda
Twitter: @vickks
Linkedin: de.linkedin.com/in/viveknanda1/
Ads in Sound Cloud Streams
3
The Idea:
Advertising while Sound Cloud users enjoy
uninterrupted music experience!!
How Would It Look?
This portion of song is
brought to you by
Music brought to
by Xbox!!
5
USP 1 – ADVERTISING INSIDE SOUND CLOUD MUSIC STREAMS
The music lovers enjoy uninterrupted ultimate music experience while viewing ads
thanks to non-disrupting viewable ads
USP 2 – MAY THE FORCE BE WITH USERS
The users decide if they want to view ads
 Rewarding the users for watching ads
 Introduce gamification, offering free recording minutes at Sound Cloud
USP 3 – GET POSITIVE RESPONSES ON THE SOUND CLOUD MUSIC STREAMS
By accessing ads, the music lover gets rewarded and the brand gets promoted.
A Bigger Opportunity For Sound Cloud
6

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Soundcloud monetization slides

  • 1. 1 A Win-Win Monetization Model Prepared By: Vivek Nanda Twitter: @vickks Linkedin: de.linkedin.com/in/viveknanda1/
  • 2. Ads in Sound Cloud Streams
  • 3. 3 The Idea: Advertising while Sound Cloud users enjoy uninterrupted music experience!!
  • 4. How Would It Look? This portion of song is brought to you by Music brought to by Xbox!!
  • 5. 5 USP 1 – ADVERTISING INSIDE SOUND CLOUD MUSIC STREAMS The music lovers enjoy uninterrupted ultimate music experience while viewing ads thanks to non-disrupting viewable ads USP 2 – MAY THE FORCE BE WITH USERS The users decide if they want to view ads  Rewarding the users for watching ads  Introduce gamification, offering free recording minutes at Sound Cloud USP 3 – GET POSITIVE RESPONSES ON THE SOUND CLOUD MUSIC STREAMS By accessing ads, the music lover gets rewarded and the brand gets promoted.
  • 6. A Bigger Opportunity For Sound Cloud 6