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[Success Story] SoundCloud

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SoundCloud chooses AT Internet to drive its digital performance : usability analysis, advanced help and support centres, relevant choices of technical tools...

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[Success Story] SoundCloud

  1. 1. SoundCloud places AT Internet at the core of its digital strategy to develop and optimise its music platform. SoundCloud Online Intelligence Solutions C A S E S T U D Y
  2. 2. 2AT INTERNET / CASE STUDY / SOUNDCLOUD INTRODUCTION SoundCloud is the world’s leading audio platform. Millions of Internet users worldwide have access to the SoundCloud platform, where they can listen to, upload and share audio content on social networks. For 2 years now the Berlin-based company has been experiencing considerable growth with more than 300 million users worldwide. With a strong increase in traffic volume, SoundCloud very quickly became confronted with the limits of using free tools for measuring web traffic. AT Internet was chosen to respond to SoundCloud’s increasingly advanced needs and to accompany SoundClound in analysing its digital performance. Ole Bahlmann, Product Manager at SoundCloud, explains that they chose AT Internet mainly for the power of the solution with its intuitive segmentation and advanced Rich Media analyses, but also for the company’s expertise, human approach and qualities, as well as the ability of the AT Internet teams to get together to work on their project. CHALLENGES To detect the platform’s potential to steer SoundCloud’s digital strategy. SoundCloud’s“Insight”team is dedicated exclusively to analysing online performance. The aims of the Insight team are to collect data, format it in reports and then distribute it to every employee in the company. Darius Kilstein, Insight Manager, explains that his biggest challenge is to steer the business in the right direction by detecting the real potential of each functionality, each page, each zone or each piece of content on the platform. By using the AT Internet API to cross web data with other variables from the information systems, the SoundCloud teams have already carried out several development, optimisation and test projects which have had a considerable impact on their long-term marketing strategy. Client SoundCloud Industry Internet Vendor AT Internet Solutions • Analyzer III • DataExplorer C A S E S T U D Y “In addition to the intrinsic qualities of the AT Internet solution, we felt that the teams were motivated, competent, understood our area of work very well, and we still have a very good relationship with them. These points also make the difference.” Ole Bahlmann, Product Manager, SoundCloud
  3. 3. 3AT INTERNET / CASE STUDY / SOUNDCLOUD THE RESULTS Below is a list of some of the digital projects that SoundCloud has already accomplished thanks to the AT Internet solution: • Advanced usability analysis of the interface: creating behavioural studies on user panels to rebuild the interface of the music catalogue Explore. • Improving the upload environment: designing a new tool for uploading sound content based on the usage analysis (clicks, uploads, cancels, etc.) and the creation of A/B tests. • Optimising the Help and Support Centres: creating a more user-friendly design and rationalising customer relations processes which have contributed to increased subscriptions and improved satisfaction amongst the user community. • Relevant choice of technical tools used: identifying the most effective and efficient streaming protocols by analysing listening time for each browser. “Each of us wants the SoundCloud platform to continually perform better, and in order to achieve this goal we monitor AT Internet variables on a daily basis to make Product choices, update our schedules and determine our long- term strategy.” Darius Kilstein, Insights Manager, SoundCloud
  4. 4. Bordeaux (HQ)/Paris +33 (0)1 56 54 14 30 London +44 (0)20 3178 5356 Madrid +34 (0)911 105 829 Moscow +7 903 144 96 93 München/Hamburg +49 (0) 89/ 32 49 27-0 / +49 (0) 40/ 35 08 5-180 São Paulo +55 11 3192 3991 Singapore +65 6295 60 53 About AT Internet AT Internet, a major player in the field of Digital Analytics since 1995, helps companies drive their online performance and optimise their presence on all online marketing channels such as web and mobile sites, applications, e-CRM, social media etc. The company’s Online Intelligence solutions provide reliable, valid, complete decision-making data. AT Internet has placed agility at the heart of its innovation process to provide its clients with an evolutionary and 100% modular solution that responds to the challenges faced by companies today. The strength of AT Internet’s technology and the quality of its customer relations are recognised worldwide. AT Internet has more than 3,500 clients all over the world from all sectors. The company, which has more than 170 employees, is present in 20 different countries through its subsidiaries and partners. About SoundCloud SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is the leading audio platform that gives users unprecedented access to the world’s largest community of music audio creators. With its continued ambition to unmute the web, SoundCloud allows everyone to discover original music audio, connect with each other and share the sounds they hear. In addition, sound creators can use the platform to instantly record, upload and share sounds across the internet, as well as receive detailed stats and feedback from the SoundCloud community. For more information, go to: (http://soundcloud.com/). Contact www.atinternet.com © 2014 AT Internet. DE.CL.3-000001090 Online Intelligence Solutions

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