Customers keep abandoning your store leaving lots of orphaned carts floating around? Check out the effective plan of action on how you can solve this issue. Get your customers and sales back!
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6. 1. Pricing
unexpected and
unclear costs,
hidden charges,
overestimated prices
can be the reason
why shoppers leave
your online store.
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7. 2. Payment issues
concerns about
payment security,
limited or complicated
payment options,
declined payments,
etc.
can result in a big
amount of lost sales.
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9. 4.No buying intention
shoppers can either be
in the process of
making a purchasing
decision
(they may be comparing
product options, choosing
the best pricing offer, etc.),
or they may be
just browsing with
no intention to buy.
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11. While the reasons for cart
abandonment are endless,
failure to capitalize on these
lost sales opportunities can
cost your online
business too much!
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13. First you need to
implement
technical
improvements
to your online
store
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14. That is:
• enhancing website speed,
• moving to a better hosting,
• improving store navigation,
• minimizing checkout,
• and the like.
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16. You need to:
• be more up-front with pricing
and fees,
• offer more pricing flexibility,
• extend the list of available
payment options.
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17. However,
making a convenient and
shopper-friendly E-store
doesn’t guarantee
that people won’t leave their
carts in the middle of the
checkout process!
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42. It consists of
• technical website
improvements;
• wise onsite marketing;
• remarketing
campaigns.
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43. And if you manage to organize
the process the right way,
you will get most of your
abandoned customers
back!
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44. You can find more info
on the topic here:
http://blog.mageworx.com/2014/04/lost-sales-recovery-part-1/
http://blog.mageworx.com/2014/04/cart-abandonment-email/
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