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Lost Sales Recovery: How to Shape an Effective Remarketing Email Campaign

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Customers keep abandoning your store leaving lots of orphaned carts floating around? Check out the effective plan of action on how you can solve this issue. Get your customers and sales back!

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Published in: Sales, Technology
  • @annascott3745
    Hello Anna. Thanks a lot.
    In fact, all you need to make such a deck is a couple of stock photos, Microsoft PowerPoint and a creative spark. That's it. =)
    As for the format of the presentation, feel free to use these ideas for your slides. I believe they are not new.
    Good luck with mastering PowerPoint. :)
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  • I love this presentation. Would love to buy the format from you. Is that possible? I am a novice to powerpoint
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Lost Sales Recovery: How to Shape an Effective Remarketing Email Campaign

  1. Do you know that RIGHT NOW YOU ARE LOSING SALES? @mageworxdotcom
  2. Abandoned carts Completed purchases Every day about 60-70% of online shoppers abandon their carts without completing checkout. @mageworxdotcom
  3. For lots of online shops it results in a staggering amount of LOST REVENUE! @mageworxdotcom
  4. 4 @mageworxdotcom
  5. 1. Pricing unexpected and unclear costs, hidden charges, overestimated prices can be the reason why shoppers leave your online store. @mageworxdotcom
  6. 2. Payment issues concerns about payment security, limited or complicated payment options, declined payments, etc. can result in a big amount of lost sales. @mageworxdotcom
  7. 3.Website performance unclear navigation, slow load time, frequent crashes and a bunch of other site performance issues can put shoppers away. @mageworxdotcom
  8. 4.No buying intention shoppers can either be in the process of making a purchasing decision (they may be comparing product options, choosing the best pricing offer, etc.), or they may be just browsing with no intention to buy. @mageworxdotcom
  9. More reasons for online cart abandonment are described in this blog post. @mageworxdotcom
  10. While the reasons for cart abandonment are endless, failure to capitalize on these lost sales opportunities can cost your online business too much! @mageworxdotcom
  11. @mageworxdotcom
  12. First you need to implement technical improvements to your online store @mageworxdotcom
  13. That is: • enhancing website speed, • moving to a better hosting, • improving store navigation, • minimizing checkout, • and the like. @mageworxdotcom
  14. Second, reconsider your pricing policy. @mageworxdotcom
  15. You need to: • be more up-front with pricing and fees, • offer more pricing flexibility, • extend the list of available payment options. @mageworxdotcom
  16. However, making a convenient and shopper-friendly E-store doesn’t guarantee that people won’t leave their carts in the middle of the checkout process! @mageworxdotcom
  17. If shoppers keep leaving your store, you can resort to… @mageworxdotcom
  18. @mageworxdotcom
  19. First you need to collect your customer’s email addresses. @mageworxdotcom
  20. That can be done either via introducing sign up forms @mageworxdotcom
  21. Or via the process of signing-in/registration. @mageworxdotcom
  22. The pros and cons of each method are described HERE. @mageworxdotcom
  23. When emails are collected, you may proceed to the next stage… @mageworxdotcom
  24. @mageworxdotcom
  25. The first email for sending the 1st follow-up is 20 minutes. @mageworxdotcom
  26. Your first recovery email should not be selling. It is a polite reminder of what has been forgotten and a suggestion to help. @mageworxdotcom
  27. This is an example: @mageworxdotcom
  28. The second email, should be sent 1-2 days after the initial follow-up. @mageworxdotcom
  29. A sequence email should create a sense of urgency and a stronger call to action. @mageworxdotcom
  30. Inform your shoppers that carts may soon expire, and that discounts or availability won’t be guaranteed at a later point. @mageworxdotcom
  31. Check this example: @mageworxdotcom
  32. The third email, should be sent in 3-7 days since the moment of cart abandonment. @mageworxdotcom
  33. Clearly state that is the last chance to recover purchases. @mageworxdotcom
  34. Incentivize your shopper! Offer them big time-limited discounts, free shipping and other benefits. @mageworxdotcom
  35. This is a good example: @mageworxdotcom
  36. And remember! When it comes to cart abandonment emails, @mageworxdotcom
  37. the most crucial factors are: an email subject line, the tone of your message. @mageworxdotcom
  38. Check out this blog post to learn how to craft a perfect remarketing message. @mageworxdotcom
  39. @mageworxdotcom
  40. Lost sales recovery is a complex process. @mageworxdotcom
  41. It consists of • technical website improvements; • wise onsite marketing; • remarketing campaigns. @mageworxdotcom
  42. And if you manage to organize the process the right way, you will get most of your abandoned customers back! @mageworxdotcom
  43. You can find more info on the topic here: http://blog.mageworx.com/2014/04/lost-sales-recovery-part-1/ http://blog.mageworx.com/2014/04/cart-abandonment-email/ @mageworxdotcom

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