Vision51 is an expert web design company in Warrington. We specialize in SEO, Facebook marketing campaigns, and web design services at the best prices in Widnes, Wirral, Wigan, and St.Helens.

1. WWW.VISION51.CO.UK
USING WEB DESIGN TO
IMPROVE CUSTOMER
EXPERIENCE

2. INTRODUCTION
The easier it is to use and the more useful
information there is available, the longer
they will spend on there and the more likely
they are to take the actions that you want
them to, which depending on the type of
business you are, may mean buying a product
or booking a slot with you.

3. As a business owner, it’s really important to understand what a big
role your website has to play in gaining customers, marketing your
brand, and generating revenue. With that being said, you want to
make your website as good as it possibly can be.
THE IMPORTANCE OF
YOUR WEBSITE

4. MAKE IT REAL
Generally, people are more inclined to buy
from people. This means that your website
needs to be people friendly – you don’t want it
to feel all robotic and over technical. Make it
as human like as possible, with your own touch
and personalised feel.

5. IT’S ALL ABOUT
TRUST
Another way to install trust is through things like case studies,
or just general evidence of work you’ve done and feedback
from previous customers so that they know you’re reliable and
capable of doing a great job.

6. SOMETIMES
LESS IS MORE
Don’t go into too much complicated detail. It can be
easy to get carried away and fill each page with
information all in technical terms of what kind of
work you cover and what it means. This makes sense
to you, however may be completely foreign to your
target audience.

7. Things need to be quick and easy
to find, people dont want to spend
ages searching through and
clicking from page to page to
finally get to the bit of information
they need. Make it clear and keep
it simple.
EASY TO
NAVIGATE

8. VISUAL APPEAL
One of the most important things about having
a good website is that it needs to be visually
appealing and translate your brand. A customer
needs to click on your website and see that it
immediately stands out from the rest and
conveys your brand well.

9. 1
2
3
CONTACT US
WWW.VISION51.CO.UK
01925555858
HELLO@VISION51.CO.UK