R0 is the basic reproduction number that measures the average number of people infected by one infectious person in a totally susceptible population. It is important because if R0 is less than 1, the disease will eventually die out, but if greater than 1 it may persist in the population. R0 can be estimated from the intrinsic growth rate of new cases over time by fitting an exponential curve, though this assumes exponential growth which may not always occur. Modified estimators have been developed that do not require this assumption. Estimates of R0 have been obtained for different attack rates of diseases, but estimating R0 is challenging and improvements are needed to speed up calculations and account for non-exponential growth over longer time periods.