Unilever is a British-Dutch multinational consumer goods company that owns over 700 brands. It has operations in 150 countries worldwide and is the third largest consumer goods company. Unilever has a dual-headed corporate structure with ownership divided between a UK and Dutch company. It maintains an organizational structure that supports its diversified global operations across food, beverages, cleaning agents and personal care products. Unilever's corporate governance framework and five golden rules are designed to align business goals with stakeholder interests and ensure strategic management, appropriate organization and transparency in reporting.
3. History of
unilever
Unilever is one of the largest packaged consumer goods companies in the world. It has over
700 brands in its portfolio. The company has operations spread over 150 countries around the
world. Unilever is owned by the Netherlands-based Unilever NV (NV) and UK- based Unilever
PLC (PLC).
Since 1930 when the Unilever Group was formed, NV and PLC together with their group
companies, have operated and worked as a single entity.
They have the same directors, adopt the same accounting principles, and are linked by
equalization agreements, which regulate the mutual rights of the two sets of shareholders.
4. Organizational structure OF
uniliver
Unilever’s corporate structure is responsible for
ensuring adequate support for product innovation
in the firm’s global business. A company’s
organizational structure or corporate structure is
the design that defines the arrangement and
systems used to build and interconnect various
organizational components, such as offices and
teams. Unilever’s organizational structure adapts
to changes in the consumer goods industry and
global market. At present, the company maintains a
structure that addresses corporate needs in terms
of managing product types across the world. As a
leading consumer goods firm, Unilever has an
organizational structure that suitably supports
diversified global operations.
6. Unilever is a British–Dutch multinational
consumer goods company. Its products
include foods, beverages, cleaning
agents and personal care products. It is
the world's third-largest consumer goods
company measured by 2011 revenues
(after Procter & Gamble and Nestlé) and
the world's largest maker of ice cream.
HINDUSTAN
UNILEVER
7. MISSION OF
UNILEVER
Unilever’s mission statement are a basic foundation for the
success of the company’s consumer goods business. The
corporate mission statement indicates the strategic
approaches of the company. In Unilever’s case, the mission
statement determines how the business addresses the needs
of its target consumers. On the other hand, the corporate
vision statement provides the development direction of the
organization.
8. CORPORATE GOVERNANCE
Corporate governance is the combination
of rules, processes or laws by which
businesses are operated, regulated or
controlled. The term encompasses the
internal and external factors that affect the
shareholders,
a company's
stakeholders,
customers,
interests of
including
suppliers, government regulators and
management.
9. Our Five Golden Rules of best corporate governance practice
are:
• Ethics: a clearly ethical basis to the business.
• Align Business Goals: appropriate goals, arrived at
through the creation of a suitable stakeholder decision making
model.
● Strategic management: an effective strategy process which
in corporates stakeholder value.
● Organization: an organization suitably structured to effect
good corporate governance
● Reporting: reporting systems structuredto provide
transparency and
CORPORATE GOVERNANCE IN UNILEVER
10. • RESEARCH AND INNOVATION
• LOCALISATION
• DIVERSIFICATION INTO A BOARD
CATEGORY
• MULTIPLE SEGMENT
• SPECIALISATION DEVELOPING
• PRODUCTS TO TARGET EVERY SEGMENT
• DEVELOPING IN EMERGING MARKET
STRATEGIC STYLE OF
UNILEVER
11. • STRONG BRAND IMAGE
• EFFICIENT MANUFACTURING
• E SERVICES AND
TECHNOLOGY
• EFFICIENT HUMAN
RESOURCES
• SUPERIOR SALES TEAM
UNILEVER MARKET Advantage
12. • *RESEARCH AND
DEVELOPMENT
• *INFORMATION TECHNOLOGY
• *HUMAN RESOURCES
• *SUPPLY CHAIN
• *MARKETING
• *CUSTOMER DEVELOPMENT
• *BUSINESS TO BUSINESS
• *FINANCE DEPARTMENT
DEPARTMENTS IN UNILEVER
13. • *ENVIRONMENTAL
REPORTING
• *HABITATS & RESOURCES
• *PALM OIL
• *POLLUTION AND TOXIS
• *HUMAN RIGHTS
• *WORKERS RIGHTS
• *SUPPLY CHAIN
MANAGEMENT
• *ANTISOCIAL FINANCE
ETHICAL ISSUE OF UNILIVER
14. UNILEVER HAS BEEN IN THE BUSINESS OF
CONSUMER
FULFILLMENT FOR MANY DECADES AND HENCE.
WE ARE CONFIDENT THAT IT CAN TIDE OVER THE
PRESENT GLOOMY CONDITIONS IN THE FMCG
SEGMENT
CONCLUSION