research

1. Primary data analysis
Number of participant - 24
Location of survey conduct-ashok vihar,modeltown,civilline, gtb nagar
Brand useby participant-AMUL,MOTHER DAIRY,NAMSTE INDIA,LAXMI
DAIRY,COUNTARY DELIGHT
Problem face by them- packaging is not upto mark
Price they are willing to pay for farm fresh milk- 65 -70 is mode
Key competitor- country delight
Expectation- puremilk with eco friendly packaging.

2. Society in north Delhi
1 Panchvati Apartment-011 2853 4714
2 Arya Apartments-Rohini
3 Maa Kalyani Kunj
4 M2K Victoria Gardens- 098181 99908
5 DLF Apartments- 088020 24777
6 Prasanna Apartments-
7 K D block society, Block KD, Ashok Vihar, Delhi
8 Tagore park society-275, Tagore Park, Mukherjee Nagar, Roundabout, Delhi
110009
9 Siddhartha apartment-
10 DLF MOTI NAGAR
11 model town 1,2,3
12 derawal Nagar

3. List of brand
BRAND
AMUL
MOTHER
DAIRY
LAXMI
DAIRY
NAMASTE
INDIA
COUNTRY
DELIGHT
PRICE 58 55 50 58 74
USP Variety of
milk
Variety of
milk
Puriety of
milk
Puriety of
milk
Fresh milk
at door step
DISTRIBUTI
ON
RETAIL
SHOP
RETAIL
SHO[
HOME
DELIEVARY
RETAIL
SHOP
HOME
DELIEVARY
PACKING RECYCLEAB
LE PLASTIC
PACKING
RECYCLEAB
LE PLASTIC
PACKING
NO
PACKING
LOOSE
MILK
RECYCLEAB
LE PLASTIC
PACKING
RECYCLEAB
LE PLASTIC
PACKING
TAGLINE L The Taste of
India
Happy food
Happy
People
WE SERVE
PURE
Doodh
Gaada,
Taaqat
Jyada
THE NEW
WHITE
REVOLUTIO
N

4. KEY
DIFFRENCE
FROM
COMPEDITO
R
VARIETY OF
MILK FOR
EACH
SECTION OF
SOCIETY
TRUST AND
EASILY
AVALIBILTY
IN MOTHER
DAIRY
BOOTH
30 YEAR
PLUSTRUST
AND HOME
DELIEVARY
SUPERIOR
QUALITY
MILK
(EXTRA
MALAI)
PURE MILK
WITH
HOME
DELIEVARY
LIST OF MODERN OUTLET IN NORTHDELHI
Max Bazar Ashok vihar-http://https//maxbazaar.business.site/
Super Bazar Ashok vihar vihar-https://www.justdial.com/Delhi/Super-bazaar-
Dda-Shopping-Complex-Ashok-Vihar/011PXX11-XX11-130114105134-
C7V3_BZDET
RAJ MANDIR Ashok vihar-https://www.facebook.com/Rajmandirashokvihar/
Round the clock -Vijaynagar Delhi https://magicpin.in/New-Delhi/Vijay-
Nagar/Grocery/Round-The-Clock/store/b5a01/
Krishna Super Marche-https://www.justdial.com/Delhi/Krishna-Super-
Marche-Opposite-Deep-Market-Ashok-Vihar-2/011PXX11-XX11-
141125152623-S7S7_BZDET
Spark Mall-E 116, Bungalow Rd, near by Spark mall, Block UB, Jawahar Nagar,
Kamla Nagar, Delhi, 110007
PrinceDepartmentalStore-Phase 3 D-2, Pocket D, 2, 3rd Main Rd, Model
Town, Delhi, 110009,011 27124049

5. Aggarwal departmentalstore-2/2, Satyawati Marg, Block A, Roop Nagar,
Delhi, 110007
Classic Medicos& DepartmentalStore- Shop No.49,, Outram Lines, Kingsway
Camp, Delhi, 110009
Amitabh DepartmentalStore-B-1245, Shastri Nagar, Shastri Nagar, New Delhi,
Delhi 110052, 0112364 0361
Nature'sGift (ExclusivePatanjali Store)-F-14/47, 2nd Main Rd, ModelTown
Phase 2, Main Market, ModelTown Phase I, ModelTown, Delhi, 110009.

6. Key word and website apper
Puremilk
https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwic0MbP0
obtAhVqlUsFHVevDicYABACGgJzZg&ae=2&ohost=www.google.com&cid=CAE
SQeD2ekwRsmQjBzmIfDif6tWTFKjAL-
QpzhQLyijpPiL_q1FZUtsfM7Hj7vyR9RySiktkHnn6eH8SH35c9ab2JsVZ&sig=A
OD64_2rdtjhNZLao93te0wHVrjLMDRd8Q&q&adurl&ved=2ahUKEwj_oLzP0o
btAhUGxTgGHbGWBCwQ0Qx6BAgEEAE
https://lbb.in/delhi/5-places-to-source-pure-milk-from/
http://shreejeemilk.com/
https://www.southvillemaelk.com/
Farm freshmilk
https://www.farmery.in/
https://www.doodhvale.com/

7. https://iorganicmilk.com/
https://www.binsarfarms.com/
https://www.southvillemaelk.com/
Homedelivery of milk
https://countrydelight.in/
https://www.doodhvale.com/
https://www.southvillemaelk.com/
https://lbb.in/delhi/online-milk-delivery-stores/
https://www.milkbasket.com/
Fresh milk in north delhi
https://www.farmery.in/
https://iorganicmilk.com/
https://www.whytefarms.com/
https://www.doodhvale.com/
A2 milk in northdelhi
https://www.ksheerdham.com/
https://iorganicmilk.com/our-story
https://a2milkdelhi.com/

8. http://www.milkveda.com/
http://shreejeemilk.com/