1. Curriculum Vitae - Vinit Oza
CV – Vinit Oza Page 1
Dear Sir/Madam,
I am an experienced marketing professional, having spent more than 10 years in
research/advertising across India, GCC and Asia Pacific. Over the years, I have built up a sound
understanding of research and branding techniques (particularly in the FMCG space), as well as
analytical and sales acumen. I have managed both local and regional accounts for categories as
varied as FMCG, stationery, tobacco and household cleaning equipment.
In the last few years, I have partnered various client side teams, including consumer insights,
brand and trade marketing, in the process building up a sound understanding of the FMCG
business. As part of my role with Nielsen in the GCC, I had worked on site for nearly two years,
and opened up direct lines of communication at various levels within the client organization.
This has enabled me to better understand the everyday running of the business, as well as the
challenges and complexities of conducting business in different geographies.
In my time servicing multiple large clients, I have identified areas of growth for local (GCC and
Hong Kong) and regional (CEEMA and ASPAC) clients, enabling local and regional teams to make
strategic and tactical decisions. Some interesting examples of my contributions are as follows:
- Doubled revenues of the client account in 3 years in the GCC region, to nearly $1 million
- Leveraged strong relationships to introduce new non-retail audit (custom research and
advanced analytics) business to Nielsen with client
- Along with the client lead in the CEEMA region, co-created the first volume and value
forecasting model for all client categories. Created market entry strategies for the gum
and candy categories for the client in the GCC
- Turned around the strained working relationship with the ASPAC client team in Hong
Kong
- Led the Innovation practice for the Asia Pacific account of the client in the region
- Pioneered new ways of analyzing tobacco retail audit data using different segmentation
frameworks such as ‘Fresh and Stimulation’ and ‘Moderation’
- Analyzed new developments in the tobacco world such as markets going ‘dark’, plain
packaging and e-cigarettes, generating insights on how to win in an increasingly
regulated industry
After two years in Hong Kong, I am back in the UAE to continue my career here. I am confident
that my extensive agency experience would equip me suitably for a role in your organization. I
believe that my deep understanding of GCC markets built over a number of years would make
me an asset to your company.
I look forward to hearing from you.
Warm regards,
Vinit Oza

2. Curriculum Vitae - Vinit Oza
CV – Vinit Oza Page 2
Vinit Oza
ozavinit@gmail.com | Tel: +971 55 410 2309 | DOB: April 2, 1979 | Single
PROFILE
- 10+ years of market research/advertising agency experience in developing markets
- Extensive FMCG industry knowledge, particularly in GCC
- Proven project and relationship management abilities
- Strong analytical and sales acumen
EXPERIENCE
The Nielsen Company (Greater China and APIMEA) | May 2013 to present
Manager, GC and APIMEA, Client Leadership - HK
Highlights / Key Achievements
- Key Client – British American Tobacco – Asia Pacific
- Worked closely with consumer insights, brand and trade marketing teams in accordance with key
strategic requirements for all BAT brands
- Analyzed and assessed performance of client brands/SKUs in the region and identified growth
opportunities in end markets based on broader trends
- Pioneered new ways of analyzing tobacco retail audit data using different segmentation such as
‘Fresh and Stimulation’ and ‘Moderation’
- Led the Innovation practice for the BAT Asia Pacific account in the region
- Created presentations on new developments in the tobacco world including new ways of
working with dark markets and e-cigarettes
- Worked with custom research and Advanced Analytics teams to open up new avenues for non-
retail audit revenue generation, both for BAT ASPAC and BAT HK
- Streamlined BAT databases and reporting for 13 markets in the Asia Pacific region
- Initiated mainland shopper studies for the BAT HK account, to enable client to understand
shopper demographics and purchasing patterns of mainland Chinese tourists to Hong Kong
- Regional support for coverage and retail audit/ analytical studies in ASPAC end markets
- Maintain strong relationships internally and with members of the client organization to enable a
synergetic environment
- Improved the strained working relationship with the BAT ASPAC team, opening up avenues for a
more engaging working environment
- Met and exceeded sales targets through ‘consultative selling’
- Recipient of ‘Simply Excellent Award’ for being part of a team that delivered a large global
assignment with challenging deadlines
The Nielsen Company (GCC and MENAP) | August 2008 to May 2013
Manager, Client Service and Sales - Dubai; Senior Research Executive, Client Service and Sales - Dubai
Highlights / Key Achievements
- Key Client – Mondelez International
- Doubled revenues of the Mondelez account in 3 years, making it nearly a USD 1million business
for Nielsen GCC
- Worked closely with consumer insights, brand and trade marketing teams across Mondelez’s
categories, including chocolates, gum, candy, cheese, powdered beverages and biscuits

3. Curriculum Vitae - Vinit Oza
CV – Vinit Oza Page 3
- Identified areas of growth for the local (UAE) and regional (CEEMA) client at Mondelez, enabling
local and regional teams to make strategic and tactical decisions
- Managed the first end to end deployment of Nielsen’s Answers Desktop software for Mondelez
in the MEA region. Also received a ‘Simply Excellent Award’ for the same
- Brought in non-retail audit business from Mondelez for the first time as a Nielsen client
- Actively involved in two Business Process Improvement projects at Nielsen UAE
- Previously serviced the Coca Cola and Supermax accounts, streamlining and simplifying
deliverables across multiple categories
- Member of the cultural committee, organizing social/CSR events
Datamonitor Plc | Manchester, UK and Hyderabad, India | April 2005 to August 2008
Associate Project Manager – Hyderabad, India
Senior Executive, Executive, Associate Executive – Manchester, UK
- Managed ProductScan, an online database of consumer packaged goods
- Jointly started and managed the company profiles team, a team of nearly 40 executives
generating basic company profiles
- Worked with the primary research team (collecting primary business intelligence from top IT and
technology companies)
Microline Mobiles | London, UK | March 2004 to March 2005
Marketing Manager
- As the small London firm’s Marketing Manager, formulated quarterly and annual marketing plans
for personal and business user teams at Microline
- Maintained network sponsorships and conducted basic research to understand tech trends
- Designed advertising campaigns for print and radio, as well as POS material
- Created consumer deals using ad in house profitability matrix and trained staff on how to utilize
the same
Touché Communications | Mumbai, India | September 2002 to February 2004
Copywriter and Client Service
- Wrote scripts for ad films, radio spots and cinema
- Serviced and wrote copy for the BTL portfolio of Star group of channels
- Wrote advertising copy for newspaper and magazine ads
- Developed content for websites, brochures and catalogues
McCann Erickson | Mumbai, India | March 2001 to September 2001
Trainee
- Six month co-curricular training involved creative, client servicing, media planning and printing
EDUCATION
- Post Graduate Diploma (PGDBA) in Advertising and Marketing Communications, Wigan & Leigh
College, UK
- Bachelor of Commerce, Mithibai College, University of Mumbai, India
LANGUAGES SPOKEN
English, Hindi, Gujarati
REFERENCES
Available on request