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IoT Networks Should Emphasize Value

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The Internet of Things continues to expand, and several telecommunications companies are working to make it easier to adopt these products and integrate the IoT into daily business operations. However, the success of the IoT products and services will depend on value that is offered.

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IoT Networks Should Emphasize Value

  1. 1. 1 IoT Networks Should Emphasize Value © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.
  2. 2. 2 IoT Networks Should Emphasize Value © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. The Internet of Things continues to expand, and several telecommunications companies are working to make it easier to adopt these products and integrate the IoT into daily business operations. As the MIT Technology Review discussed, many countries around the world are creating nationwide wireless IoT networks. Recently, the Dutch company KPN finished constructing its network in the Netherlands. This IoT structure has lower operational costs and energy requirements than cellular networks and connects sensors from numerous public institutions, such as the Port of Rotterdam and Schiphol Airport. One of KPN’s biggest concerns, according to MIT Technology Review, is the cost of building such an extensive infrastructure. A company executive told MIT Technology Review that KPN has contracts to link 1.5 million IoT devices, although not all of them are currently connected. KPN plans to use a subscription billing model to charge for each connected device based on its data requirements. Other companies face similar issues. The French startup SigFox has an IoT network that spans 22 countries, covering 340 million people. According to SigFox’s vice president of communications, the company plans to cut its subscription billing prices as low as possible as fast as it can. This would bring early IoT adopters to its infrastructure and encourage new users to purchase IoT devices.
  3. 3. 3© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. Many telecom companies are invested in creating IoT networks.
  4. 4. 4© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. Businesses say IoT is crucial for success Thankfully for these and other telecommunications companies, businesses realize the benefits of IoT. If these telecom organizations can keep the cost of subscriptions low, they’ll likely see more enterprises join their networks. To understand exactly how businesses view the world of IoT, Vodafone conducted and released its fourth annual IoT Barometer Report. The survey compiles data and opinions from companies around the world, including Brazil, South Africa, South Korea, Japan, India and the U.S. One of the most notable statistics from the survey was that 76 percent of enterprises believe IoT is a key component that will lead companies to success in the future. Sixty-three percent expect to have IoT projects in place by the end of 2017. Early adopters of IoT devices are happy with their results, using the technology to automate their supply chains, monitor machines remotely, lessen the costs of operations, build new products and more. These companies note that IoT devices improve the company experience, and more than half use the technology for large-scale business transformations. Corporations also noted that IoT improves the customer experience. In fact, this was the most commonly reported benefit, with better productivity falling in second place.
  5. 5. 5© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. On average, companies that currently use IoT products saw a 20 percent improvement in cost and asset utilization, system uptime and revenue. This could be why businesses spend, on average, a quarter of their information technology budgets on IoT. If telecom companies want to encourage more businesses to adopt IoT technology, they should assert how many current businesses find value in this service. IoT provides real- time feedback and information, allowing companies to remain competitive on a global scale.
  6. 6. 6© 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential. About the Author: Bryta Schulz Bryta joined Vindicia in 2013 and serves as Senior Vice President of Marketing. She is responsible for building brand awareness, creating go-to-market strategy and promotion, and driving growth. With over a decade of executive level marketing, product management and PR experience, Bryta has led marketing teams in enterprise technology and SaaS companies. Her experience includes heading product marketing at GoGrid, PGP, RSA and Symantec and business development and product management positions at Xcert, Thales, and Persistence Software. Bryta holds a MA in Translation from the Johannes Gutenberg University Mainz and an MBA from the University of Reutlingen. Visit our Blog for more information.
  7. 7. 7 Like us on Facebook facebook.com/vindicia Follow us on Twitter @Vindicia Connect with us on Linkedin linkedin.com/company/vindicia Thank You © 2015 Vindicia, Inc. All rights reserved. Vindicia Confidential.

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