2. The Man Behind Newby
Nirmal Sethia’s connection with tea goes back as far as 1950s London,
when a chance encounter led to his appointment as a 14-year old appren-
tice tea taster. By 16, he had started his own tea buying business in Calcutta,
later buying a tea garden in Assam where he lived modestly, learning every
aspect of the craft.
His passion for quality was later to provide the motivation to establish a
company which truly valued the culture of tea – a commodity which had
become a mass-market staple, traded by an industry more concerned
with profit than provenance.
That company is Newby Teas.
Success was quickly forthcoming, proof that Newby was fulfilling a
genuine demand for the very best. An initial offering of a dozen
teas in the year 2000 has expanded to a range of more than
200, each one tasted and approved by Mr Sethia himself.
No company is better placed than Newby
to deliver on its promise of the highest quality teas.
Corporate Presentation // January 2016 2
3. The Chitra Sethia Centre for Robotics and MAS (from L–R):Prof.M.Grant (UCL President and Provost),
Ms R.Sethia (Director of the N.Sethia Group Ltd),Mr N.K.Sethia and Prof.T.Mundy (UCLH Medical Director)
join Prof.J.Kelly (Director of the Chitra Sethia Centre for Robotics and MAS) in front of a new DaVinci robot.
The Chitra Sethia Autism Centre:
HRH The Countess of Wessex and
Mr N.K.Sethia (Chairman of the
N.Sethia Group) at the Opening
of the Chitra Sethia Autism Centre
in September 2013.
The N. Sethia Foundation
Newby Teas is part-owned by the N. Sethia Foun-
dation, a UK-registered charity founded in 1995
which is heavily involved in projects including
the support of education, medical research,
disaster relief and hunger prevention.
Funded by the foundation, The Chitra Sethia
Centre for Robotics and Minimal Access Sur-
gery at University College Hospital has installed
robotic surgical systems to enable training
opportunities in cutting edge robotic and lap-
aroscopic surgery.
N. Sethia Foundation also provided substantial
funding to establish the Chitra Sethia Autism
Centre in Cambridge. This centre provides dia-
gnostic support and advice, and functions as a
drop-in centre for local autism support groups.
Other medical charities which have received the
support of the foundation include the British
Cardiac Research Trust, Diabetes UK and Chil-
dren with Leukaemia. Appeals for tsunami and
earthquake relief, and hunger prevention initi-
atives in India, have also benefitted.
Corporate Presentation // January 2016 3
4. Fabergé Silver and Enamel Tea Caddy, Russia c1910
Preserving the Heritage of Tea
Newby is as much about preserving the fascinating history of tea
as it is introducing today’s consumers to the craft behind each
cup. We keep tea heritage alive with our extensive collection of
antique teaware, The Chitra Collection.
The seeds of our founder Mr Sethia’s passion for fine tea were sown
more than 50 years ago, when he began working in London’s
tea industry. Over time, he came to learn about the nuances
of the leaves, the importance of preservation and the industry
practices which led to products falling below the high standards
he knew – with care and attention – were possible.
This vision led to the establishment of Newby as a tea company
like no other.
One of the world’s most comprehensive collections of tea antiques
provides thousands of years of tradition from which to draw
inspiration.
Newby Teas are teas worth taking your time over, creating a moment
to treasure in this busy world.
4Corporate Presentation // January 2016
5. The tea leaves used by Newby are among the
finest available. Only first and second-flush
leaves, those picked in prime season from
March to August when they are at their fresh-
est, go into Newby products. Many compa-
nies continue to use the inferior and cheaper
leaves of the later flushes in their teas.
Approximately 5% of the leaves grown worldwide are
of a high enough standard for Newby’s consideration.
We only use hand-picked leaves, mostly by
the ‘fine-picked’ method which selects just
the bud and the top two leaves. Less precise
machine picking methods, common practice
elsewhere in the industry, are never used.
Most of our black teas come from India, from
areas such as Assam and Darjeeling, renowned
for their quality. The majority of our green teas
and oolongs come from China and Taiwan, and
Newby’s popular English Breakfast blend con-
tains some Kenyan teas. We also make use of
fine teas produced in the highlands of Sri Lanka
in our Ceylon blends, as well as Himalayan teas
in our special blends such as Kan-Junga.
The Newby range also includes several tisanes.
While infusions of this type are commonly known
as ‘herbal teas’, they are not technically teas as
they do not originate from the Camellia Sinensis
plant. These soothing drinks, in flavours such as
Peppermint and Ginger & Lemon, have proven
particularly popular in settings such as spas
and health clubs.
The Journey of our Tea
5Corporate Presentation // January 2016
6. Why Newby?
Quality First
At Newby, quality is our number one priority.
Using just the leaves of a single estate means
standards can vary from year to year. That’s
why we select only the finest leaves from a
variety of tea gardens, picked at their most
tender. Our expert tasters in India sample
thousands of harvests, with their recommen-
dations sent to our founder and tea specialist,
Mr Sethia. Only after he has personally tasted
and approved each tea will it be ready to bear
the Newby name.
Total Quality Control
Newby’s state-of-the-art factory in Kolkata,
India consistently achieves an ‘A’ rating for food
safety from BRC Global Standards, a leading
quality certification program used in more than
120 countries. ISO and HACCP accredited, the
Newby team here are experts in every step of
the process. Each variety of tea we offer is cared
for in a different way, ensuring its unique charac-
teristics are preserved for optimal enjoyment.
Character Sealed in for Freshness
When your tea is as special as ours, you need
to make sure it stays that way throughout its
journey. Newby’s specially designed multi-lay-
ered packaging was conceived to ensure the
tea inside arrives in the cup at its very best.
The multi-functional protection keeps light,
heat, moisture and odours at bay, all of which
can adversely affect teas transported in less
considered conditions. It’s all part of the Newby
commitment to serve the only finest and fresh-
est of flavours.
Corporate Presentation // January 2016 6
7. Why Newby?
Award-winning Products
Newby is proud to have won more than 100
awards for its innovative products, including
more than 30 from the prestigious American
Tea Championship. Among them, many 1st
-place
honours for our exquisite Silken Pyramids.
Sharing Success
Newby’s global reach continues to extend, as
more and more 5-star hotels, award-winning
restaurants, leisure and heritage destinations
discover the benefits of offering truly fine
teas and tisanes. We also provide training in
tea preparation and presentation to ensure
you’re ready to serve Newby products with
confidence.
Member of the Ethical Tea
Partnership
Newby is a member of the Ethical Tea Part-
nership, a global organisation committed to
improving the lives and environment of tea
workers throughout the world. We share the
ETP’s aims of making tea production better,
fairer and more environmentally sustainable.
Corporate Presentation // January 2016 7
8. Hospitality Retail
The tea of choice for these prestigious brands
Corporate Presentation // January 2016 8
9. The Newby Range
An extensive selection of loose-leaf teas and tisanes
Classic tea bags of the same high quality
as our loose-leaf varieties
The whole-leaf Silken Pyramids range
blending quality and convenience
A special range of exquisite flowering teas
Elegant, high-quality presentation cases for use both
in-room and in dining areas
A range of storage and serving items for all occasions,
including teapots, cups and caddies
Popular gift products and gift sets showcasing our finest teas
Additional services of tea training, food pairing and
bespoke menu creation
Point-of-sale and bespoke presentation items
such as branded storage caddies
9Corporate Presentation // January 2016
10. Black Teas Green Teas
Herbal Tisanes
White TeasFlavoured Black Teas Flavoured Green Teas
Fruit Tisanes
Loose-Leaf Pouches
Our loose-leaf teas and herbal blends are available in heat-sealed foiled
catering pouches with zip lock, in pack sizes from 100 – 250 g. Our best
sellers are also available in 500g packs.
Catering Pouches
Corporate Presentation // January 2016 10
11. Loose-Leaf Cartons
An extensive selection of fine loose-leaf teas
are available from Newby in 100 g cartons.
Classics such as English Breakfast, Assam,
Darjeeling and Earl Grey are joined by more
exotic blends including Oriental Sencha, Green
Lemon and Jasmine Blossom, while fruit tea
lovers will enjoy our Strawberry & Mango.
11Corporate Presentation // January 2016
12. Black Tea
English Breakfast
Darjeeling
Ceylon
Assam
Indian Breakfast
African Pride
Lapsang Souchong
Flavoured Black Teas
Earl Grey
Strawberry & Mango
Masala Chai
Oriental Spices
Black Tea & Thyme
Winter Dream
Green Teas
Green Sencha
Jasmine Blossom
Green Lemon
Oriental Sencha
Moroccan Nights
Oolong Teas
Milk Oolong
Ginseng Oolong
Tisanes
Peppermint
Chamomile
Verbena
Rosehip & Hibiscus
Berries Delight
Rooibos Orange
Tea Bags 25 – 500 Packs
Our tea bags are available in a range of pack sizes. All are available in packs of 25, with many of
the most popular tea bags also sold in larger packs of 50, 100, 300 and 500.
Corporate Presentation // January 2016 12
13. Silken Pyramids
Newby’s award-winning Silken Pyramids com-
bine the superior quality of whole-leaf tea with
the convenience of teabags. With a large bag
size, they allow the leaf to fully infuse, revea-
Black Tea
English Breakfast
Earl Grey
Kan-Junga (Himalaya)
Upper Assam
Masala Chai
Green Tea
Hunan Green
Jasmine Princess
Tisanes
Chamomile
Peppermint
Ginger & Lemon
Rooibos Orange
Strawberry & Mango
ling its unique character and flavour. Silken
Pyramids are available in cartons of 15 individu-
ally wrapped 2.5 g infusers (except for Straw-
berry & Mango, 4 g) and catering boxes of 100.
Carton of 15
13Corporate Presentation // January 2016
14. Flowering Tea Collection
When steeped in hot water, each blossom in our Flowering Teas magi-
cally unfurls, creating a stunning floral display. Made with our fine green
varieties, Newby Flowering Teas are most spectacular when served in our
elegant glass cups or teapot.
Mini Flowering Teas for Large Flowering Teas for
Love Harmony Union
Passion Midnight Jasmine
Milky Blueberry Lychee
Rose
Ai Qing Flower Jasmine Fairies
Jasmine Lotus Rising Flower
Wan Zi Qian Hong
Box of 20 Mini Flowering Teas
Individually wrapped
Corporate Presentation // January 2016 14
15. Tea Bag Display Cases
Our plush presentation boxes create a tempting display of fine teas, hall-
marked by smooth gold-plated hinges, velveteen lining and embossed
Newby branding. These durable wooden boxes are designed for easy
sight and selection, and come in a range of size options for use in-room
and in dining areas.
Tea Bag Presentation Boxes
4 Compartments 8 Compartments 12 Compartments
In-room Presentation Boxes
without lid with lid for Silken Pyramids
Silken Pyramids Presentation Boxes
5 Compartments 10 Compartments
Corporate Presentation // January 2016 15
16. Newby’s glass tea cups have been specially
designed for brewing our mini flowering teas.
Guests can watch the teas as they unfurl and
bloom.
Volume 300ml Volume 600ml
Newby’s silver-plated teapot is the defining
symbol of British tea heritage, ideal for your
afternoon tea service.
Newby’s beautifully designed silver-plated tea
caddy complements the teapot, providing an
eye-catching way to store our loose-leaf teas.
Volume 500ml
To ensure that our teas retain their freshness
up until the point of service, Newby has de-
signed this elegant selection of presentation
pieces, allowing you to store and serve our
products just as they should be. From general
service to decadent afternoon tea, Newby has
the accessories that will perfectly complement
your offer.
Brewing
Newby’s white porcelain teapot and matching
cup and saucer feature a subtle wave design,
perfect for general use. Available with built-in
strainers.
Teapot volume 600ml
Newby’s glass teapot, with built-in strainer,
allows guests to watch as the tea leaves in-
fuse. It is ideal for serving our loose-leaf and
flowering teas.
Present Tea at its Best
Corporate Presentation // January 2016 16
17. Display
Loose-Leaf Wooden Tea Menu
This wooden tea menu brings your tea selec-
tion to life. With space for 10 varieties, the in-
novative display compartments can be filled
with samples of each tea, showcasing texture
and quality. Each is complemented by a printed
summary detailing its characteristics, making
this talking-point item educational as well as
attractive.
Brewing
Water Boilers
Our range of Newby-branded
water boilers are a safe and
convenient way to keep hot
water on tap. The 10 and 20-
litre manual-fill models provide
thermostaticallycontrolledquick
boiling and come in polished
stainless steel, while the space-
saving eco-boiler features electronic controls
and plumbs directly into the mains for a con-
stant supply.
Japanese Tea Pot and Cup
This eye-catching porcelain teapot combines
sweeping smooth curves with a rugged bam-
boo handle – an original way to serve Newby’s
exotic Asian blends. A matching Japanese-style
cup completes the look.
Present Tea at its Best
Corporate Presentation // January 2016 17
18. Accuracy
Scoops
These tea scoops are the ideal way to measure
our loose-leaf varieties.
Available in small (1-cup measure, approx. capacity 2g) and
large (1-pot measure, approx. capacity 6g).
Tea Timers
Your customers can prepare our teas with
precision with these elegant 3 and 5-minute
timers. Large and easy to read, the natural
sands run silently through.
Storage
These brushed steel effect, hinged-lid caddies
are a practical and attractive way to display
our loose-leaf teas. Customised labels deno-
ting each tea type can also be provided.
Capacity approximately 250g
of leaf tea. Acrylic stand for 12 caddies also available.
Convenience
Our disposable Tea Filters
make brewing leaf
tea easy.
100 filters per pack.
Present Tea at its Best
Corporate Presentation // January 2016 18
19. Newby Gift Collection
Newby understands the pleasure tea brings when
given as a gift. There are few presents which are
so universally appropriate and welcome, so when
you give a gift from the Newby Collection, you
can be sure it will be appreciated.
Our range has something for every taste and
budget, each one designed with care and atten-
tion and containing the finest teas from around
the globe ... because only the very best will ever
bear the Newby name.
As a reminder of travels, a token of appreciation,
an expression of love or a simple way to say
‘thank you’, our fine teas say all this and more.
Treat your staff, clients, friends or even yourself …
Please refer to our Gift Catalogue to see
our extensive range of tea gifts, showcasing
our exquisite loose-leaf blends and
discovery sets.
Corporate Presentation // January 2016 19
20. Bloodstone Teapot, Germany c1750
Contact
Newby Teas (U.K.) Ltd
105 St. John Street, London EC1M 4AS
Tel: +44 (0) 20 7251 8939
www.newbyteas.com
