1. G.VINAY KUMAR
Email: gvk.vinay@gmail.com
Mobile: 9948281447
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OBJECTIVE
To work in a challenging environment where I can prove myself and give my very best towards
achieving the organizational goals and looking forward to enhance my personality traits to meet
all types of future challenges in the work environs
PROFESSIONAL EXPERIENCE
Worked as Sr.SEO/SEM Analyst at Sartora Digital India Pvt Ltd from Oct’2014 to Sep’2015.
Having 6 months of Experience in SEO/SEM Analyst at eCoCareBags Pty Ltd from Apr’2014 to
Sep’2014.
Having 6+ years of Experience in SEO/SMO & Marketing Analyst at ED-Ventures E-Learning Pvt.
Ltd from Mar'2007 to Jan'2014.
Having an experience of 1 year as a Quality Incharge at Pokarna Granites Ltd in 2005.
TECHNICAL SKILLS
Operating Systems : Windows 98/XP
Designing : Photoshop
Packages/Tools : MS-Office Tools
Web Technologies : Dreamweaver, HTML, CSS
ACADEMIC QUALIFICATION
Completed MBA from Sikkim Manipal University
Completed B.COM from A.V College, Osmania University.
Completed INTERMEDIATE from Vishwa Jyothi Junior College Secunderabad.
Completed S.S.C Board of Secondary Education from Govt Boys High School, Nallagutta.
JOB PROFILE / ROLES AND RESPONSIBILITIES
As a SEO, SEM & SMO Analyst my role is to take care of every aspect of the website starting
from
• Developing and improving websites to enhance natural search rankings.
• Promoting websites on major search engines (Google, Yahoo & Bing).
• Understand the current market trends by doing the Competitor Analysis and implement
new strategies for improving the product sales.
• Identify SEO issues and fix them and suggesting the necessary changes for the website.
• Resolving the GWT issues.
• Maintain SEO/SEM reports daily, weekly and monthly site performance & SERP reports.

2. On-page SEO Optimization:
• SEO (Search Engine Optimization) – 100% White Hat methods and techniques
experience.
• Keyword Research and Optimization.
• Meta Tags Optimization.
• Landing Page & Content Optimization.
• Webpage Linking Structure Optimization (Context links, Navigation & Footer Links).
• Optimizing and Generating Sitemap & robots.txt files
• HTML & CSS Validation.
• And implementing latest marketing strategies to achieve goals.
Off-page SEO Optimization:
• Submitting websites to various search engines.
• Link Exchanging (One-way, Two-way & Three-way)
• Directory Submissions.
• Social Bookmaking’s.
• Article Submissions.
• Press Release Submission.
• Profile Creations & Creating Web 2.0 Pages.
• Blog creation and Forum postings.
• Classified submissions.
• Question & Answers Postings.
• Video Promotions.
• Guest Postings.
• Other operational tasks
Search Engine Marketing (PPC)
• Worked on Keyword selection for campaigns.
• Creating and Managing PPC campaigns in Google AdWords.
• Review/Provide analysis on PPC landing pages.
• Write Ad copies.
• Manage and maintain daily/monthly PPC spends
• Increase Quality Score, CTR, Conversions and Conversion Rate
Tools
Google Webmaster tools, Google Analytics, Google Ad words Keyword Tool, Ahrefs.com,
Majestic SEO, SEMRush and Screaming Frog Tool.

3. Worked Projects
Company: Sartora Digital India Pvt Ltd (From Oct’2014 to Sep’2015)
Projects: Maintaining SEO, SEM & Social Media standards. Increasing traffic from search
engines, Direct & Referrals.
Preparing SEO Audit Reports for clients website & maintain SEO ranking position.
Promoting client websites, by doing On-Page & Off-Page promotions, Social
Media Promotions (Brand Building).
Working on SEM Projects and maintain AdWords campaigns.
Websites: Newrepublique.com
IVCollective.com.au
Illawarracu.com.au
Microrentals.com.au
Mortgagechoice.com.au
Roles & Responsibilities:
Maintaining SEO standards & provide well-defined technical and marketing focused
strategies for search engine improvement. Increasing traffic from search engines,
Direct & Referrals.
Promoting website brand in SMO sites (Brand Building), Maintain AdWords
Handling PPC Campaigns & Monitoring AdWords account performance.
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Company: eCoCareBags Pty Ltd. (From Apr’2014 to Oct’2014)
Projects: Maintaining websites & Promoting business in Social Media Sites.
Handling PPC Campaigns. Setting up the Campaigns/Ad groups/Keywords/Ads and
Website Analysis and Research.
Websites: Shoppingbagswholesale.com.au
Ecobagswholesale.com
Roles & Responsibilities:
Monitoring and improving websites to enhance natural search rankings:
Promoting Business in Twitter, Facebook, YouTube etc..
Preparing unique Meta tags and Identifying issue and fixing them.
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Company: ED-Ventures E-Learning Pvt. Ltd (From Mar'2007 to Jan'2014)
Projects: Link Pruning, Blog creating & Promotions, Content Optimization, Question and
Answer Promotion, Single Page Analysis, Breadcrumb Navigation, Image
Optimization

4. Websites: Idrivesafely.com, Adultdriversed.idrivesafely.com,
Trafficschoolonlineflorida.com, Texas-defensivedriving-online.com, Texas-
defensivedriving-courses.com, Drivingschoolus.com
Defensivedrivingus.com
Trafficschoolonlineflorida.com/blog/, Florida-firsttimedriverscourse.com/blog/,
California-trafficschool-online.com/blog/, Virginia-driverimprovement.com/blog/
Defensivedrivingus.com/blog/
Roles & Responsibilities:
Monitoring and improving websites to enhance natural search rankings:
Identifying & removing duplicate content pages and Work on content
requirement. Optimizing titles and met tags for targeting keywords.
Implementing breadcrumb navigation on webpages.
Removing unnatural/low quality links.
Fixing on-page errors, broken links & CSS, HTML validation errors.
And Maintaining unique Image ALT tags & file names for indexing images on
Google.
Doing off-page promotions.
Assigning work to team according to client’s requirements.
PERSONAL DETAILS
Name : G.VINAY KUMAR
Father’s Name : G.LAXMINARAYANA
Date of Birth : 29th
Jun 1983
Gender : Male
Marital Status : Married
Nationality : Indian
Languages Known : English, Telugu and Hindi.
Hobbies & Interests : Playing Cricket, listening to music & watching TV.
Address : Plot No: 963, Sai Aishwarya Colony
Parvathpur, Medipalli, Hyderabad.
Date:
Place: (G.VINAY KUMAR)