2. • Does an artwork complete its lifecycle from creation to approval of final vendor
proof without any deviations? The flow might appear linear but the challenge lies
in not missing a step when the artwork request is broken into multiple workflows
based on SKU or components.
• An end-to-end artwork approval process typically starts with someone raising a
request for an artwork and ends with the approval of the vendor proofs. The below
flowchart illustrates a typical artwork approval process.
Artwork Lifecycle
4. Artwork Requests Collate inputs and Create
Artworks
Approve and Release
Artworks
FAQ on Artwork Approval
Process
Stages of an Artwork Approval
Workflow
1 2 3 4
5. For
Example
• A company launches 3 flavors of juice.
• Grapefruit, Cranberry and Orange to be sold in 2 bottle sizes (4 fl oz and 8 fl oz).
• Each SKU has 3 artwork components (front label, back label and cap).
• So the launch consists of 6 SKUs and 18 artwork components.
Example