1. DISCOVER . LEARN . EMPOWER
INSTITUTE – University School of Business
DEPARTMENT – Management (M.B.A.)
Subject : Management Practices and Organizational Behavior
Subject Code : 22BAT-603
Unit : III
Topic Name : Challenges to OB
Faculty Name : Dr. Rinku Raghuvanshi
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2. Course Objective
COB No. Title
COB1 To give an exposure to students of the individual behavior in organizations.
COB2
To enable students to combine relevant information and appraise options for the most
optimal solution so that they will be able to envisage and control human behaviour at
work and improve organizational effectiveness.
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3. Management Practices and Organizational
Behavior
Course Outcome
Will be covered in
this lecture
CO
Number
Title Level
CO1 To understand the concepts of organizational
behaviour and comprehend the behaviour of
people in the organization.
Remember
CO2 To learn about leadership theories and
comprehend the process of transition of a
manager to a leader.
Understand
CO3 To discuss the applicability of distinct
organization behaviour and identify challenges
being faced by people in organization.
Understand
CO4 To judge people on the basis of their behaviour
in terms of their effectiveness to the situations.
Understand
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7. Challenges to OB
• Improving Customer service:
• OB can contribute to improving an organizational performance by showing that how
employees attitude and behavior are associated with customer satisfaction.
• In that case, service should be the first production oriented by using technological
opportunities like the computer, internet etc.
• To improve the customer service need to provide sales service and also the after sales service.
• Improving people skills:
• Designing motivating jobs, how creating the effective teams, techniques for improving
interpersonal skills.
• In that case, managers need to develop behavioral skill and need to create the effective team
in the organization by providing training.
• Sometimes employees don’t want to learn the lesson. In that case, managers face some
problem and this is the challenge for the managers.
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8. Cont..
• Managing Workforce Diversity:
This refers to employing different categories of employees who are
heterogeneous in terms of gender, race, ethnicity, relation, community, physically
disadvantaged, homosexuals, elderly people etc. The primary reason to employ
heterogeneous category of employees is to tap the talents and potentialities,
harnessing the innovativeness, obtaining synergetic effect among the divorce
workforce. In general, employees wanted to retain their individual and cultural
identity, values and lifestyles even though they are working in the same
organization with common rules and regulations. The major challenge for
organizations is to become more accommodating to diverse groups of people by
addressing their different lifestyles, family needs, and work styles.
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9. Cont..
• Responding to Globalization:
Today’s business is mostly market driven; wherever the demands exist irrespective of
distance, locations, climatic conditions, the business operations are expanded to gain their
market share and to remain in the top rank etc. Business operations are no longer restricted
to a particular locality or region. Company’s products or services are spreading across the
nations using mass communication, internet, faster transportation etc. An Australian wine
producer now sells more wine through the Internet than through outlets across the country.
More than 95% of Nokia handphones are being sold outside of their home country Finland.
Japanese cars are being sold in different parts of the globe. Sri Lankan tea is exported to many
cities across the globe. Executives of Multinational Corporation are very mobile and move
from one subsidiary to another more frequently.
• Empowering People:
Empowering is to authorize another person, or group, to have the freedom to act, think,
respond, initiate, and make decisions affecting their area of given responsibility. Managers
empower staff. Leaders empower their leaders. Parents empower their children. Teachers
empower their students. Pastors empower their congregations. Those that empower others
do so through educating, resourcing, evaluating, and guiding.
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10. Cont..
• Stimulating innovation and change:
Victory will go the organization maintains their flexibility, continually improve their quality and beat their
competitor in the marketplace. An organization’s employees can be the major block in change, the challenge
to the manager to stimulate their creativity and tolerance for change.
For an instance; For using cloths people choice are changing day by day so to capture the new customer the
fashion designer need to innovate new dresses with a new design to cope with the present environment of
people choose.
• Coping with Temporariness:
Survival for the organization needs to move fast and flexible and innovative in their products, jobs are
redesigned, the task is done by flexibility, trained old employees with new technology, the better
understanding of change, overcome resistance to change, create organizational culture.
For an instance; In the year 2000 we were used to using the Nokia 1100 mobile phone but now we are used
to using the smartphone.
So the company needs to improve the product with new technologies.
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11. Cont..
• Working in network organization:
• Global working through one link i.e. Internet, technology changes the people to work
together and communicate at thousand miles, people can work from their home and non-
office locations.
• For an instance; by Facebook, we can increase our networking by the use of technology.
• Helping employees Balance work-life conflicts:
• Flexible Working hours, reporting time, creating opportunities for employees, job security,
design workplace, and jobs.
• For an instance; for an individual one is professional life and another one is family life. In
that case, the individual should be very punctual to get the balance of the work-life
conflict.
• Improving Ethical Behavior:
• Manager shouldn’t place an order on which subordinate don’t agree
• Define clearly the right and wrong conduct
• Fair policy and appropriate system
• Increase confidence and trust in organization
• Have some logic in the order you place to employees.
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12. Summary of the Topic
• Organizational behavior is the culture of the organization, which includes how
employees interact with each other. This also includes how employees feel
about the company. The challenges and opportunities of organizational
behavior in most companies include overcoming cultural and ethnic
differences, improving productivity, hiring employees suited to the
organizational culture or who can improve it, delegating tasks to employees,
and finding an appropriate level of life balance. Challenges and opportunities
for organizational behavior are massive and rapidly changing for improving
productivity and meeting business goals.
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13. References
Books Organizational Behavior – by Stephen Robins – Prentice Hall Publications
Organizational Behavior – by K. Ashwathappa – Himalaya Publishing
Organizational Behavior – by L. M. Prasad – Sultan Chand Publications
Organizational Behavior – by Suja Nair – Sultan Chand Publications
E-Book • https://open.lib.umn.edu/organizationalbehavior/
• https://2012books.lardbucket.org/books/an-introduction-to-organizational-behavior-v1.0/s05-
05-conclusion.html
Websites https://www.iedunote.com/challenges-opportunities-organizational-behavior
Video
Links
https://www.youtube.com/watch?v=smyOCcs8iWg&ab_channel=Vidya-mitra
https://www.youtube.com/watch?v=rVldsSZvPGs&ab_channel=RituGandhiArora
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