2. OBJECTIVE
To get understanding of Global Speed models and to analyse which speedmodel would be
suitable forlocal sourcing
DEFINITION – SPEED
WHY SPEED
GLOBAL SPEED MODELS
CHANLLENGES
SPEED MODEL SUITABLE TO INDIAN MARKET
GUIDELINES FOR SPEED MODEL
4. WHYSPEED
PART OF OUR STRATEGIC PRIORITIES –
TO BE INDUSTRY LEADER - 1ST FAST SPORTS COMPANY – TREND SETTER
CLOSE TO CONSUMER – AVAILABILITY & NEWNESS IN RANGE
FULL PRICE SELL THROUGH
5. GLOBALSPEED MODELS
In-season creation
(ISC)
In season planned and
unplanned creation, sell-
in & fulfillment of
new articles (incl. re-
development of existing
articles)
Planned
responsiveness
(PR)
Commercial proposition
backed by supply
models, which enables
pre-defined seasonal
articles
to be replenished in-
season
Never-out-of-stock
(NOOS)
Commercial
proposition backed by
supply models,
ensuring ongoing
availability of
long life-cycle articles
1 2 3
6. CHALLENGES
Standard Lead Time Reduction
Creation (Brief to CR2)
Planning (Order download advancement)
Material Procurement (Advance ordering approval from subs or Mtrl. by Air)
7. SPEED MODELSUITABLE TO INDIAN MARKET - ISC
Model n Art Count FW15 SS16 FW16
adidas
Article count 22 23
Model Count 4 7
Reebok
Article count 38 4
Model Count 15 1
Volume FW15 SS16 FW16
adidas
Volume 58788 111068
Volume share 5% 8%
Reebok
Volume 123824 16000
Volume share 17% 2%
adidas
group
Total Volume 123824 58788 127068
SPEED MODELSUITABLE TO INDIAN MARKET - NOOS
• As per historic order trend FLOand Racer models are can beconsidered under NOOS kind of category.
• Policyhas been proposedtoB2B team for the same.
8. GUIDELINES FOR SPEED MODEL
ISC WOULD BE APPLICABLE FOR C2B ARTICLES ONLY
4 MODELS FOR 2 OR 3 COLORS PER BRAND PER SEASON TO AVOID MUCH PRESSURE ON DEVELOPMENT AS DEVELOPMENT CAPACITY IS
ALSO FIXED ACROSS MPCC AND FACTORIES
MODEL MUST BE ON ACTIVE TOOLING WITH LESSER SEASON ORDERS OR ORDER SHUFFLING WOULD BE REQUIRED TO CATER BOTH
KIND OF CAPACITY REQUIREMENTS, TOOLING AS WELL AS PRODUCTION.
