Aequitas Global enhances the growth and stability of the Small Medium Enterprises by identifying healthy opportunity pockets which are more profitable and valuable for their customers through their products and services. We have invested 60% of our resources in Research. We drive the fundamentals of the business decisions through continuous research and analyses, which will help our clients to save the learning period of two to three years, operational and learning cost spend during this period. We intend to create the structure, systems, and culture that enable our team focusing on creative differentiation to achieve astonishing success for our clients. Our focus is value innovation and we approach this through micro tasks focusing on strategic goals. We started in 2009 with a Market Value Research project. We have worked in Logistics, Ecommerce, KPO, Textiles, IT Products and Services, Construction, BPO, Digital Media, Agriculture, Engineering and various other service industries. Our Services: Strategic Planning & deployment. Emerging Market entry. Operational & Outsourcing-BD, HR, OD & more. Research, Innovation & Technology Strategy. Merger & Acquisitions for SME. Investment, Brand, Risk, Change & Audit solutions. Our Strategic Business Solutions & Services covers the challenges with Entrepreneur (Learning, Change, decision making etc.), Process, Clients, Resources (People & Infrastructure), Systems, Practices, Geography, Marketing, Branding, Change, Technology, Market Acceptance, Social Media, Business Model, Communication, PR, Energy, Process, Finance, Risk, Investments, Pricing strategy, market acceptance, Procurement, Research, Transitions, Mergers & Acquisitions. Apart from identification process we also help in identifying right pockets were they can park-in the fund to capitalize on the potential Market opportunity.   Aequitas Global was founded by the Team with the experience of having taken Start-ups and Growth-Stage companies from inception to the growth stage and beyond, and a combined "inside-the-ring" experience of going through every stage of development, including inorganic growth. Outsourcing- HR, BDO, Legal, Finance, Digital Media Marketing, Public Relation, Virtual Support Solutions, Market/Product/Service Validation. Market Pricing - Pricing Optimization Market Penetration- Expand in India/Global Research- Pricing, Opportunity analysis, Competitor analysis, brand health, Idea validation, Product validation, Services validation, waste and cost reduction. Strategic Consulting- Turn Key Solutions, Value Realisation- Decision & Mission Analytics, Supply Chain and Logistics, Business Process Reengineering & Risk. Organisation Development- Organization Efficiency & Engagement SME Procurement , Smart Power-Vendor Identification Energy Management- Audit, optimization, etc. Internal Audit & Implementation. Business Continuity, HR, Process, etc .

1. http://www.aequitasglobal.com

3. What we do
Aequitas Global enhances the growth and stability
of the Small Medium Enterprises by identifying
healthy opportunity pockets which are more
profitable and valuable for their customers through
their products and services.
We have invested 60% of our resources in Research.
We drive the fundamentals of the business decisions
through continuous research and analyses, which
will help our clients to save the learning period of
two to three years, operational and learning cost
spend during this period. We intend to create the
structure, systems, and culture that enable our team
focusing on creative differentiation to achieve
astonishing success for our clients.

4. What we do
Our focus is value innovation and we approach this through micro tasks
focusing on strategic goals. We started in 2009 with a Market Value Research
project. We have worked in Logistics, Ecommerce, KPO, Textiles, IT Products
and Services, Construction, BPO, Digital Media, Agriculture, Engineering and
various other service industries.
Our Services:
• Strategic Planning & deployment.
• Emerging Market entry.
• Operational & Outsourcing-BD, HR, OD & more.
• Research, Innovation & Technology Strategy.
• Merger & Acquisitions for SME.
• Investment, Brand, Risk, Change & Audit solutions.

5. What we do
Our Strategic Business Solutions & Services covers the challenges with
Entrepreneur (Learning, Change, decision making etc.), Process, Clients,
Resources (People & Infrastructure), Systems, Practices, Geography,
Marketing, Branding, Change, Technology, Market Acceptance, Social
Media, Business Model, Communication, PR, Energy, Process, Finance, Risk,
Investments, Pricing strategy, market acceptance, Procurement, Research,
Transitions, Mergers & Acquisitions.
Apart from identification process we also help in identifying right pockets were
they can park-in the fund to capitalize on the potential Market opportunity.
Aequitas Global was founded by the Team with the experience of having
taken Start-ups and Growth-Stage companies from inception to the growth
stage and beyond, and a combined "inside-the-ring" experience of going
through every stage of development, including inorganic growth.

6. Engagement Cycle
Need
Identification
Desired
Outcome
Initiating
Assessment
We initiate the assessment on viability of
the project, need, desired outcome and
the environment which influence the
results of the project. We will lead the
project on strategy, operations and
deliverables and all the stakeholders will
work with us on the same.
Post assessment we propose the
Entrepreneur on the requirements and
on agreement of the same we start our
project. The project will be executed
with the set timelines and we carry out
the implementation and also guide the
internal team to manage the same.

7. What we try to change
Business Feasibility
& Market
Research
Strategy &
Planning
Product/Service
development
Brand Positioning,
Marketing &
Launch
Enhancing Customer
Experience- Pricing,
Communication &
More
Business Process
Reengineering
& Capacity
building
Growth & Exit

8. Start-Up’s & Small Industries
• Outsourcing- HR, BDO, Legal, Finance, Digital Media Marketing, Public Relation, Virtual
Support Solutions, Market/Product/Service Validation.
• Market Pricing - Pricing Optimization
• Market Penetration- Expand in India/Global
• Research- Pricing, Opportunity analysis, Competitor analysis, brand health, Idea validation,
Product validation, Services validation, waste and cost reduction.
• Strategic Consulting- Turn Key Solutions, Value Realisation- Decision & Mission Analytics,
Supply Chain and Logistics, Business Process Reengineering & Risk.
• Organisation Development- Organization Efficiency & Engagement
• SME Procurement , Smart Power-Vendor Identification
• Energy Management- Audit, optimisation, etc.
• Internal Audit & Implementation. Business Continuity, HR, Process, etc .

9. Medium Industries
• Strategic Consulting- Turn Key Solutions, Family Business Growth Management, Value
Realisation- Decision Analytics, Mission Analytics, Supply Chain and Logistics, Business
Process Management, Risk Governance
• Organisation Development- Organization Efficiency & Engagement
• Strategic Business Change - Diversification & Transition, Complex Issue management-
Complexity Management, Decision Support Systems, Systems, Process Development &
Implementation, Technology Strategy, Innovation & Implementation, Business Continuity
Audit & Management, Pricing Optimization.
• New Market Penetration
• SME Procurement
• Energy Management
• Internal Audit & Implementation

10. Investment Services
• Business Valuations -New Business Potential Estimation & Business valuations
• Investor finding, Investor & Investment Analysis
• Investor Exit Management
• Companies looking for M&A
• Companies looking for investment

11. Merger & Acquisition
• Merger/Acquisition Evaluation
• Merger Communication
• Post Merger Strategy
• Companies for Merger or Acquisition
• Business Valuation & Validation Services
• Distress company management

12. Who we are
N.R.R.Vijaykumar, founder for Aequitas Global a strategic business services &
solutions organisation working exclusively for Micro, Small and Medium
enterprises. He is on the boards of handful of growing organisations as
Strategic Advisor.
His experience in with first generation Entrepreneurs in India & abroad has
given the learning to be a Mentor through few professional institutions like
NEN and various other Institutions. He has learned from Start-up’s to medium
IT companies throughout his career(17 years) on various business challenges.
He is working on Global expansions, New/Emerging Market development,
Seed growth Challenges, Resources (People & Infrastructure), Systems,
Practices, Marketing, Branding, Change, Risk, Vendor, Research, Transitions,
Mergers & Acquisitions. Instrumental in creation and development of various
knowledge and Practice forums.
He is Post Graduate in HR from IMT, Ghaziabad and graduation in
Electronics. He has completed a certificate course on Planning and
managing growth in Business facilitated by Mr. Michael V.Gohil, President,
Business Owners Worldwide Inc., USA & XIME.

13. Who we are
A.Subramanian, Director of Systems in Aequitas Global and Chief Executive
of Wise Management, Singapore.
Has been part of Supplier development Initiative from INTEL on business
continuity management in US, Germany, Italy, Japan & Singapore. Apart of
the initiative he has also worked on cost reduction, process optimisation &
lead time reduction through Lean Manufacturing.
He has over two decades of expertise in implementation of Energy
Management Systems, Lean Six Sigma, Value Stream Mapping, Quality,
Environmental, Safety and Health, Risk Management systems for
automotive, semiconductor, ITES, Textiles, Engineering, non-conventional
energy, shipping, academic institutions and aerospace customers.
Systematic, analytical, communication, inter-personal, leadership skills, and
build ‘Cohesive Teams’ for delivering outstanding results.
He is MBA –Finance SP Jain Centre of Management Research, Singapore
and graduate in Mechanical Engineering. He is also Certified Project
Management Professional – PMI® USA.

14. Who we are
C.S.Chandrasekkar, Director Innovation & Social Media in Aequitas
Global started career as an R&D Engineer with a Pioneer in Automation
for Textile Industry.
He is an Entrepreneur having over 18 years experience in the IT industry.
His technical skills include Program Management, software design and
development in multiple platforms. He has experience in Product
Engineering domain while he led a Database Product Development.
His expertise areas are Innovation, Social Media, Conceptualisation,
Digital Marketing, Requirement Analysis and Scoping, Management from
conception to delivery, providing IT solutions for SME segments in areas
like BMS and MIS. He has thorough understanding of the Retail
Management Systems, Enterprise Content Management and ERP. He is a
conscious learner of Social media & SEO with a vision to make an impact
in the SME.
He is a Post graduate in Business Management, graduate in Electronics &
Communication Engineering

15. Who we are
R. Giri, a practicing Charted Accountant with a team of 9 Charted
Accountants having experience in Statutory Bank Audits, Income /
Revenue Leakage Audit, Equitable Mortgage Audit, Snap Audit, IS Audit
and CREAM ( Credit Administration & Monitoring ) Audits, Panel
Valuation for Stock Audits, Credit Audits, Audit of Govt. Agencies, C &
AG Audit, Statutory Auditors of the Companies, Audit of Charitable Trusts
and more.
He is qualified as a Charted Accountant in 1986 and also has dual
graduation in Commerce and Law.

16. Who we are
Kiran S Katti an Engineer by qualification having over 19 years of
experience in Supply Chain and logistics solutions providing solutions to
domestic and international clients.
Having expertise in Cargo management he has handled wide
spectrum of goods from pin to plane. Few of his early clients were
Motorola, Air Deccan, TYCO, GE, Spice Telecom, etc. Supports clients
on all export, import challenges.

17. Media
http://www.moneycontrol.com/smementor/mentorade/starting-up/5-traits-that-can-
get-you-into-a-top-accelerator-918489.html
http://www.supportbiz.com/articles/top-story/indian-smes-are-yet-embrace-
advanced-biz-solutions-vijaykumar.html
http://www.iamwire.com/2013/09/ideas-rabbits/
http://blog.foundermates.com/lean-is-no-good-for-you/
http://www.iamwire.com/2013/09/running-product-startup-avoid-early-stage-risks/

18. Our First Project in 2009- 10
Our client was interested in understanding market
potential, challenges in the business and also the
alternatives for organized market entry for Organic/
Natural food products.
Our action research with the farming communities
brought visibility on what really is organic/ natural food.
We also learned how to find the real organic products
and devised methods to procure the same. We studied
for more than six months on the market potential in
various cities, consumer behaviour, buying patterns,
Customer segments, Cost, availability of the products,
etc.
We ended up in conducting a pilot project on viability
of selling organic/natural products through various sales
channels for them for three months period..
With our recommendation could save millions in
investments and worked a turn around strategy to
venture into organic food industry.

19. Our Clients
www.9gardens.com www.Seedbuzz.com
Energy Management
B2BeCommerce
Software Product
KPO
Logistics

20. Locations
Registered Office: #32, Inner Ring Road, Koramangala, Bangalore- 560047, India.
Coimbatore Offices: 7/8, I floor, Anna Street, Vadavalli, Coimbatore -641 041, India.
Other locations: Pune, Chennai, Gurgaon & Singapore.
Digital Presence:
https://www.facebook.com/Aequitasglobal
https://twitter.com/Aequitasglobal
https://www.linkedin.com/company/aequitas-global?trk=hb_tab_compy_id_1260767

21. Thank you for your valuable time
info@aequitasglobal.com