Kaylie Lu, Vijay Shimoga, Nirav Patel, Katherine Tian, and Akhilesh Yeluru of Team 21 from sdPharma propose a 4-step strategic plan to improve resource efficiency and penetrate new pharmaceutical markets: 1) Reallocate current resources to more efficiently produce Drugs A, B, and the new Drug C. 2) Analyze target populations in Asia, Africa, US and Europe to identify the best markets for Drug C. 3) Conduct small-scale global sales of Drug C to prove market viability. 4) Achieve targeted market share to justify large-scale capital expenditures that expand production for global markets.

1. Kaylie Lu | Vijay Shimoga | Nirav Patel
Katherine Tian | Akhilesh Yeluru
[Team 21]
sdPharma
Strategically exploring and
conquering new frontiers in the
pharmaceutical marketplace

2. Dilemma
Improve resource
efficiency/allocation
Drug L – first
mover advantage
Ramping up capital resource employment
Therapeutic efficacy:
• Drug P
• Drug P + Chemotherapy
Penetrate new
market>

3. Small Scale
Reallocation
of Resources
Market Analysis
to Identify
Target
Populations
Global Sales Proof of Concept by
Achieving Targeted Market Share
Large Scale Capital Expenditure –
Expansion of Plant
General Overview

4. - Unused
resources
Step 1: Small-Scale Reallocation of Resources
Current inefficient
production model
Future efficient
production model
A
C C
B
A
B
C
A, B - Drugs
currently being
produced
C - Drug that will
be produced

5. Step 2: Market Analysis
Asia Sub-Saharan Africa US & Europe
1. Lung
2. Breast
3. Stomach
1. Cervical
2. Breast
3. Kaposi
Sarcoma
1. Prostate
2. Lung
3. Colon
$12.61 trillion $1.728 trillion $35.93 trillion
http://www.ncbi.nlm.nih.gov/books/NBK2293/

6. Step 3: Global Sales Proof of Concept
Relative Pharmaceutical Market Share
EU and North America
World Market
EU and North America
World Market + Recaptured
Market Share
http://www.nature.com/articles/srep02855

7. Step 4: Large-Scale Capital Expenditure
Time
Production
Small-scale resource
reallocation
Large-scale capital
investment

8. Summary
Short term:
• Marginally increase efficiency
• Defer potentially risky investments
Long term:
• Improve brand recognition and loyalty
• Establish lasting industry relationships
• Dominate and retain market share in target
regions

9. Thank you!
sdPharma