SlideShare a Scribd company logo
1 of 34
A
.
.
A
A
.
. A
A
.
.
A
A
A .
.
A
A
.
.
A
A
.
.
.
A
.
.
A
.
.
.
.
.
.
.
A
.
.
A
.
.
A
A
.
.
.
.
Fall Case Competition 2014
McCombs Undergraduate Business Council
A
.
.
A
A
.
. A
A
.
.
A
A
A .
.
A
A
.
.
A
A
.
.
.
A
.
.
A
.
.
.
.
.
.
.
A
.
.
A
.
.
A
A
.
.
.
.
Gordon Tsai | Jonathan Ong | Keerthan Harish | Robert Ma
Cedar Consulting Group
Background
Recommendation
Support
Risks
Conclusion
Scope
10001010110101001010100101010010101
00101001010101101010010010101001010
11110001000100001001010110100101001
10100100001010111110000101001010100
10001010110101001010100101010010101
00101001010101101010010010101001010
11110001000100001001010110100101001
10100100001010111110000101001010100
10001010110101001010100101010010101
00101001010101101010010010101001010
11110001000100001001010110100101001
10100100001010111110000101001010100
10001010110101001010100101010010101
00101001010101101010010010101001010
11110001000100001001010110100101001
10100100001010111110000101001010100
10001010110101001010100101010010101
The mission of
Dropbox is to
simplify life for
people around the
world.
Where We Are:
Background Recommendation Support Risks Conclusion
Current Locations
Background Recommendation Support Risks Conclusion
Background Recommendation Support Risks Conclusion
Proposed Expansion
Problem
Background Recommendation Support Risks Conclusion
Problem
Where do we expand?
How do we maximize profit?
Background Recommendation Support Risks Conclusion
Background Recommendation Support Risks Conclusion
Approach
Considerations
Fast-moving
industry
Maximize
market share
Springboard for
expansion
Easiest to
integrate with
SMEs
Background Recommendation Support Risks Conclusion
Metrics Brazil Mexico Nordics Singapore UAE
Internet penetration
Ease of doing
business
Alignment with
target market
Regional influence
Strong Weak
Approach
Background Recommendation Support Risks Conclusion
Next Stop: Singapore
Quantitative Qualitative
Background Recommendation Support Risks Conclusion
Why Singapore?
60,000 new
businesses1
Government
policy3
Max
corporate
tax 17%2
Personal
tax rate
20%4
#1 ease of
doing
business1
Strategic
location
in SEA3
#1 most
politically
stable2
99%
SMEs4
Background Recommendation Support Risks Conclusion
Why Singapore?
OEM
Partnerships
Integration Nation
Challenge
University
Partnerships
Background Recommendation Support Risks Conclusion
Recommendation
Integration
NationSingapore Challenge:
Background Recommendation Support Risks Conclusion
Integration
NationSingapore Challenge:
6-month free trial
Best integration of Dropbox
Tiered Incentives
Background Recommendation Support Risks Conclusion
6-month free trial
Best integration of Dropbox
Tiered Incentives
Drive
widespread
adoption
Create
switching
costs
Background Recommendation Support Risks Conclusion
Integration
NationSingapore Challenge:
6-month free trial
Best integration of Dropbox
Tiered Incentives
Integration
NationSingapore Challenge:
Culture CreativityOneness
SecurityEfficiencySavings
Background Recommendation Support Risks Conclusion
6-month free trial
Best integration of Dropbox
Tiered Incentives
Integration
NationSingapore Challenge:
Tier 3
Tier 2
Tier 1
Additional
6 months
Personal
consultants
Spotlight
Background Recommendation Support Risks Conclusion
Background Recommendation Support Risks Conclusion
Get plugged into local
universities
Partnership with Universities
Expand and improve
brand recognition
Equip students to use
Dropbox post-grad
Long – Term
Solution
Regional
OEMs
Consumer
Focus
OEM Incentive
Purpose
Background Recommendation Support Risks Conclusion
Partnership with
Original Equipment
Manufacturers
Background Recommendation Support Risks Conclusion
Financials
Background Recommendation Support Risks Conclusion
Expense Analysis
Dollars in millions, except per share
2014 2015E 2016E 2017E 2018E 2019E
Rent -$ 420,000.00$ 480,000.00$ 540,000.00$ 600,000.00$ 660,000.00$
% Rent of Costs 0.0% -5.7% -4.3% -4.1% -4.0% -4.1%
Marketing -$ 5,500,000.00$ 6,050,000.00$ 6,655,000.00$ 8,318,750.00$ 9,150,625.00$
% Marketing of Costs 0.0% -75.1% -54.4% -49.9% -55.3% -57.4%
Salaries 1,000,000.00$ 1,000,000.00$ 3,000,000.00$ 4,000,000.00$ 4,000,000.00$ 4,000,000.00$
% Salaries of Costs -50.0% -13.7% -27.0% -30.0% -26.6% -25.1%
Other Offices Expenses 1,000,000.00$ 400,000.00$ 1,600,000.00$ 2,133,333.33$ 2,133,333.33$ 2,133,333.33$
% Other Exp. of Costs -50.0% -5.5% -14.4% -16.0% -14.2% -13.4%
Total Rent Expenses (2,000,000.00)$ (7,320,000.00)$ (11,130,000.00)$ (13,328,333.33)$ (15,052,083.33)$ (15,943,958.33)$
Income Analysis
Dollars in millions, except per share
2014 2015E 2016E 2017E 2018E 2019E
Number of Corporations 100 600 2,500 8,000 20,000 35,000
Revenue Growth 500.0% 316.7% 220.0% 150.0% 75.0%
Number of Employees 600 3,900 20,000 72,000 200,000 385,000
Avg. Employees per Corp. 6.00 6.50 8.00 9.00 10.00 11.00
Fees 108,000$ 702,000$ 3,600,000$ 12,960,000$ 36,000,000$ 69,300,000$
Discounts (54,000)$ (175,500)$ (450,000)$ (810,000)$ (1,125,000)$ (1,082,813)$
Discount % of Sales 50.0% 25.0% 12.5% 6.3% 3.1% 1.6%
Total Revenues 54,000 526,500 3,150,000 12,150,000 34,875,000 68,217,188
Background Recommendation Support Risks Conclusion
Project Cash Flow
Dollars in millions, except per share
2014 2015E 2016E 2017E 2018E 2019E
Revenue 54,000.00$ 526,500.00$ 3,543,750.00$ 13,500,000.00$ 38,362,500.00$ 74,418,750.00$
Expenses (2,000,000.00)$ (7,320,000.00)$ (11,130,000.00)$ (13,328,333.33)$ (15,052,083.33)$ (15,943,958.33)$
EBIT (1,946,000.00)$ (6,793,500.00)$ (7,586,250.00)$ 171,666.67$ 23,310,416.67$ 58,474,791.67$
Less: Taxes (389,200.00)$ (1,358,700.00)$ (1,517,250.00)$ 34,333.33$ 4,662,083.33$ 11,694,958.33$
Add: D&A 1,728.00$ 16,848.00$ 113,400.00$ 432,000.00$ 1,227,600.00$ 2,381,400.00$
Less: Change in NWC 540.00$ 5,265.00$ 35,437.50$ 135,000.00$ 383,625.00$ 744,187.50$
Free Cash Flow (1,554,532.00)$ (5,412,687.00)$ (5,920,162.50)$ 704,333.33$ 20,259,558.33$ 49,905,420.83$
Project Value
WACC 11.5%
NPV of Cash
Flows $35,190,113
LT Growth Rate 3.5%
TV $666,075,382
PV of TV $386,499,597
Enterprise Value
(NPV) $421,689,710
Project Value
WACC 14.0%
NPV of Cash Flows $31,034,694
LT Growth Rate 3.5%
TV $507,486,005
PV of TV $263,572,329
Enterprise Value
(NPV) $283,022,485
Background Recommendation Support Risks Conclusion
$283,022,485 10% 10.5% 11.0% 11.5% 12.0% 12.5% 13.0% 13.5% 14.0% 14.5%
2.5% 457,479,859.84$ 421,225,734.83$ 389,380,678.72$ 361,206,454.08$ 336,120,336.90$ 313,656,235.15$ 293,436,916.46$ 275,153,810.16$ 258,552,078.42$ 243,419,419.78$
2.75% 473,151,617.96$ 434,723,035.71$ 401,100,552.69$ 371,456,780.58$ 345,143,323.29$ 321,644,878.37$ 300,546,772.26$ 281,511,555.60$ 264,261,839.86$ 248,567,516.19$
3.00% 489,942,787.38$ 449,120,156.65$ 413,552,918.78$ 382,310,067.46$ 354,667,586.70$ 330,053,976.49$ 308,012,120.85$ 288,172,050.83$ 270,231,135.90$ 253,939,442.88$
3.25% 507,977,747.13$ 464,510,182.48$ 426,808,663.33$ 393,821,129.30$ 364,736,093.73$ 338,917,620.45$ 315,860,307.82$ 295,157,448.26$ 276,478,073.62$ 259,550,121.86$
3.50% 527,400,011.48$ 480,999,495.87$ 440,948,124.18$ 406,051,632.50$ 375,396,865.88$ 348,273,689.09$ 324,121,557.27$ 302,492,115.56$ 283,022,484.56$ 265,415,831.71$
3.75% 548,376,056.97$ 498,710,239.89$ 456,062,720.26$ 419,071,200.43$ 386,703,745.44$ 358,164,390.21$ 332,829,360.75$ 310,202,919.65$ 289,886,135.06$ 271,554,365.28$
4.00% 571,100,106.25$ 517,783,348.82$ 472,256,930.35$ 432,958,739.55$ 398,717,304.96$ 368,636,897.28$ 342,020,931.08$ 318,319,555.54$ 297,092,968.09$ 277,985,209.96$
Weighted Average Cost of Capital
LongTermGrowthRate
Project Cash Flow
Dollars in millions, except per share
2014 2015E 2016E 2017E 2018E 2019E
Revenue 54,000.00$ 526,500.00$ 3,543,750.00$ 13,500,000.00$ 38,362,500.00$ 74,418,750.00$
Expenses (2,000,000.00)$ (7,320,000.00)$ (11,130,000.00)$ (13,328,333.33)$ (15,052,083.33)$ (15,943,958.33)$
EBIT (1,946,000.00)$ (6,793,500.00)$ (7,586,250.00)$ 171,666.67$ 23,310,416.67$ 58,474,791.67$
Less: Taxes (389,200.00)$ (1,358,700.00)$ (1,517,250.00)$ 34,333.33$ 4,662,083.33$ 11,694,958.33$
Add: D&A 1,728.00$ 16,848.00$ 113,400.00$ 432,000.00$ 1,227,600.00$ 2,381,400.00$
Less: Change in NWC 540.00$ 5,265.00$ 35,437.50$ 135,000.00$ 383,625.00$ 744,187.50$
Free Cash Flow (1,554,532.00)$ (5,412,687.00)$ (5,920,162.50)$ 704,333.33$ 20,259,558.33$ 49,905,420.83$
3.6/
30/
Years
to become
cashflow positive
Percent
IRR
Realistic Estimate
2.8/
21/
Years
to become
cashflow positive
Percent
IRR
Optimistic Estimate
Year 1 Year 2 Year 3
Month Q1 & Q2 Q3 & Q4 Q1 & Q2 Q3 & Q4 Q1 & Q2 Q3 & Q4
Integration Nation
6 month free trial
Evaluation & Implementation
University Partnerships
Pilot programs
Potential continuation
OEM Partnerships
Negotiations
Integration with hardware
Expansion into SEA
Start Singapore office
Spread regionally
Evaluations
Background Recommendation Support Risks Conclusion
Project Timeline
Companies
opt out
after 6
months
Medium
probability
High
impact
Additional 3
month
incentive
Low
probability
High
impact
High
impact
Govt
as a
barrier
to entry
Reach out to
Singapore
government
Background Recommendation Support Risks Conclusion
Risks
Background Recommendation Support Risks Conclusion
Conclusion
Background Recommendation Support Risks Conclusion
Conclusion
Where do we expand?
How do we maximize profit?
Background Recommendation Support Risks Conclusion
Conclusion
OEM
Partnerships
Integration Nation
Challenge
University
Partnerships
A
.
.
A
A
.
. A
A
.
.
A
A
A .
.
A
A
.
.
A
A
.
.
.
A
.
.
A
.
.
.
.
.
.
.
A
.
.
A
.
.
A
A
.
.
.
.
for Business
A
.
.
A
A
.
. A
A
.
.
A
A
A .
.
A
A
.
.
A
A
.
.
.
A
.
.
A
.
.
.
.
.
.
.
A
.
.
A
.
.
A
A
.
.
.
.
for Singapore
Background Recommendation Support Alternatives Conclusion

More Related Content

Viewers also liked

Cobbs Mad Hats Case Competition
Cobbs Mad Hats Case CompetitionCobbs Mad Hats Case Competition
Cobbs Mad Hats Case CompetitionHenry Cobbs
 
Deloitte qualifyingprompt
Deloitte qualifyingpromptDeloitte qualifyingprompt
Deloitte qualifyingpromptJonathan Ong
 
INFORMS annual meeting case study competition presentation pmg
INFORMS annual meeting case study competition presentation pmgINFORMS annual meeting case study competition presentation pmg
INFORMS annual meeting case study competition presentation pmgPolly Mitchell-Guthrie
 
Donner Case, Operation Management, HBR case
Donner Case, Operation Management, HBR caseDonner Case, Operation Management, HBR case
Donner Case, Operation Management, HBR casealok kumar
 
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011CBS Case Competition
 
Presentation by National University of Singapore - Winners of CBS Case Compet...
Presentation by National University of Singapore - Winners of CBS Case Compet...Presentation by National University of Singapore - Winners of CBS Case Compet...
Presentation by National University of Singapore - Winners of CBS Case Compet...CBS Case Competition
 
Deloitte Undergraduate Case Competition 2015 Final Presentation
Deloitte Undergraduate Case Competition 2015 Final PresentationDeloitte Undergraduate Case Competition 2015 Final Presentation
Deloitte Undergraduate Case Competition 2015 Final PresentationJonathan Ong
 
Deloitte Case Competition 2013
Deloitte Case Competition 2013Deloitte Case Competition 2013
Deloitte Case Competition 2013ryanamenges
 
MBA case study presentation template
MBA case study presentation templateMBA case study presentation template
MBA case study presentation templategorvis
 

Viewers also liked (10)

Cobbs Mad Hats Case Competition
Cobbs Mad Hats Case CompetitionCobbs Mad Hats Case Competition
Cobbs Mad Hats Case Competition
 
Deloitte qualifyingprompt
Deloitte qualifyingpromptDeloitte qualifyingprompt
Deloitte qualifyingprompt
 
INFORMS annual meeting case study competition presentation pmg
INFORMS annual meeting case study competition presentation pmgINFORMS annual meeting case study competition presentation pmg
INFORMS annual meeting case study competition presentation pmg
 
DonnerCompany
DonnerCompanyDonnerCompany
DonnerCompany
 
Donner Case, Operation Management, HBR case
Donner Case, Operation Management, HBR caseDonner Case, Operation Management, HBR case
Donner Case, Operation Management, HBR case
 
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011
Presentation by Larsson, Ögren, Troll and Jäger - Winners of Beat The Elite 2011
 
Presentation by National University of Singapore - Winners of CBS Case Compet...
Presentation by National University of Singapore - Winners of CBS Case Compet...Presentation by National University of Singapore - Winners of CBS Case Compet...
Presentation by National University of Singapore - Winners of CBS Case Compet...
 
Deloitte Undergraduate Case Competition 2015 Final Presentation
Deloitte Undergraduate Case Competition 2015 Final PresentationDeloitte Undergraduate Case Competition 2015 Final Presentation
Deloitte Undergraduate Case Competition 2015 Final Presentation
 
Deloitte Case Competition 2013
Deloitte Case Competition 2013Deloitte Case Competition 2013
Deloitte Case Competition 2013
 
MBA case study presentation template
MBA case study presentation templateMBA case study presentation template
MBA case study presentation template
 

Similar to McCombs Fall Case Competition 2014 - Dropbox

Big Buns Ballston (est. 2007)
Big Buns Ballston (est. 2007)Big Buns Ballston (est. 2007)
Big Buns Ballston (est. 2007)CraigCarey9
 
Campus clothiers semmiannual financial projection
Campus clothiers semmiannual financial projectionCampus clothiers semmiannual financial projection
Campus clothiers semmiannual financial projectionbrittneytaylor
 
Rising to the Level of Excellence
Rising to the Level of ExcellenceRising to the Level of Excellence
Rising to the Level of ExcellenceJodi Rudick
 
Understanding Profitability in the Affiliate Space
Understanding Profitability in the Affiliate SpaceUnderstanding Profitability in the Affiliate Space
Understanding Profitability in the Affiliate SpaceAffiliate Summit
 
John Billings: Applying predictive risk approaches and models effectively
John Billings: Applying predictive risk approaches and models effectivelyJohn Billings: Applying predictive risk approaches and models effectively
John Billings: Applying predictive risk approaches and models effectivelyNuffield Trust
 
P'Kolino Case Study
P'Kolino Case StudyP'Kolino Case Study
P'Kolino Case Study楹翔 張
 
Afternoon Sessions
Afternoon SessionsAfternoon Sessions
Afternoon Sessionsgmm0611
 
Ejercicios estado resultado vertical horizontal
Ejercicios estado resultado vertical horizontalEjercicios estado resultado vertical horizontal
Ejercicios estado resultado vertical horizontalRogerFrancisco5
 
RR - Technicals 1.pdf
RR - Technicals 1.pdfRR - Technicals 1.pdf
RR - Technicals 1.pdfmerag76668
 
Plan de Negocios - Cuadros
Plan de Negocios - CuadrosPlan de Negocios - Cuadros
Plan de Negocios - CuadrosMaricel Jorge
 
Resumen Ejecutivo Presupuestario UASD
Resumen Ejecutivo  Presupuestario UASDResumen Ejecutivo  Presupuestario UASD
Resumen Ejecutivo Presupuestario UASDAlexander Perdomo
 
Financial Forecasting
Financial ForecastingFinancial Forecasting
Financial ForecastingAlayshaOrtiz1
 
Mikes Bikes Business Simulation | Global 99.8th Percentile
Mikes Bikes Business Simulation | Global 99.8th PercentileMikes Bikes Business Simulation | Global 99.8th Percentile
Mikes Bikes Business Simulation | Global 99.8th PercentileHongyeJarvisZhang
 
Income Statement Prediction
Income Statement Prediction Income Statement Prediction
Income Statement Prediction Iman Najafi
 
FSAE-A Business Presentation - Redback Racing 2017
FSAE-A Business Presentation - Redback Racing 2017FSAE-A Business Presentation - Redback Racing 2017
FSAE-A Business Presentation - Redback Racing 2017Albert Chau
 
Variance Reporting Tool
Variance Reporting ToolVariance Reporting Tool
Variance Reporting ToolBrian Johnston
 

Similar to McCombs Fall Case Competition 2014 - Dropbox (20)

Big Buns Ballston (est. 2007)
Big Buns Ballston (est. 2007)Big Buns Ballston (est. 2007)
Big Buns Ballston (est. 2007)
 
Campus clothiers semmiannual financial projection
Campus clothiers semmiannual financial projectionCampus clothiers semmiannual financial projection
Campus clothiers semmiannual financial projection
 
3 d pie chart
3 d pie chart3 d pie chart
3 d pie chart
 
Rising to the Level of Excellence
Rising to the Level of ExcellenceRising to the Level of Excellence
Rising to the Level of Excellence
 
Teacher Concessions
Teacher ConcessionsTeacher Concessions
Teacher Concessions
 
Synthetic Intelligence (2004)
Synthetic Intelligence (2004)Synthetic Intelligence (2004)
Synthetic Intelligence (2004)
 
Understanding Profitability in the Affiliate Space
Understanding Profitability in the Affiliate SpaceUnderstanding Profitability in the Affiliate Space
Understanding Profitability in the Affiliate Space
 
John Billings: Applying predictive risk approaches and models effectively
John Billings: Applying predictive risk approaches and models effectivelyJohn Billings: Applying predictive risk approaches and models effectively
John Billings: Applying predictive risk approaches and models effectively
 
P'Kolino Case Study
P'Kolino Case StudyP'Kolino Case Study
P'Kolino Case Study
 
Afternoon Sessions
Afternoon SessionsAfternoon Sessions
Afternoon Sessions
 
Ejercicios estado resultado vertical horizontal
Ejercicios estado resultado vertical horizontalEjercicios estado resultado vertical horizontal
Ejercicios estado resultado vertical horizontal
 
RR - Technicals 1.pdf
RR - Technicals 1.pdfRR - Technicals 1.pdf
RR - Technicals 1.pdf
 
Plan de Negocios - Cuadros
Plan de Negocios - CuadrosPlan de Negocios - Cuadros
Plan de Negocios - Cuadros
 
Resumen Ejecutivo Presupuestario UASD
Resumen Ejecutivo  Presupuestario UASDResumen Ejecutivo  Presupuestario UASD
Resumen Ejecutivo Presupuestario UASD
 
Anexo 2
Anexo 2Anexo 2
Anexo 2
 
Financial Forecasting
Financial ForecastingFinancial Forecasting
Financial Forecasting
 
Mikes Bikes Business Simulation | Global 99.8th Percentile
Mikes Bikes Business Simulation | Global 99.8th PercentileMikes Bikes Business Simulation | Global 99.8th Percentile
Mikes Bikes Business Simulation | Global 99.8th Percentile
 
Income Statement Prediction
Income Statement Prediction Income Statement Prediction
Income Statement Prediction
 
FSAE-A Business Presentation - Redback Racing 2017
FSAE-A Business Presentation - Redback Racing 2017FSAE-A Business Presentation - Redback Racing 2017
FSAE-A Business Presentation - Redback Racing 2017
 
Variance Reporting Tool
Variance Reporting ToolVariance Reporting Tool
Variance Reporting Tool
 

Recently uploaded

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxran17april2001
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsKnowledgeSeed
 

Recently uploaded (20)

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
BAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptxBAILMENT & PLEDGE business law notes.pptx
BAILMENT & PLEDGE business law notes.pptx
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
Introducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applicationsIntroducing the Analogic framework for business planning applications
Introducing the Analogic framework for business planning applications
 

McCombs Fall Case Competition 2014 - Dropbox

Editor's Notes

  1. Profit measured in multiple ways: money, brandname, goodwill We see it as expanding the brand name and raising awareness of dropbox to build market share Through building market share we are building profit WE CAME IN WITH THE IDEA THAT TO MAXIMIZE PROFIT, WE HAD TO FIRST MAXIMIZE MARKET SHARE, WHICH WILL TRANSLATE INTO PROFIT.
  2. Profit measured in multiple ways: money, brandname, goodwill We see it as expanding the brand name and raising awareness of dropbox to build market share Through building market share we are building profit WE CAME IN WITH THE IDEA THAT TO MAXIMIZE PROFIT, WE HAD TO FIRST MAXIMIZE MARKET SHARE, WHICH WILL TRANSLATE INTO PROFIT.
  3. Gamify it. Have the top 5 companies who integrated dropbox the best featured on dropbox stuff – international publicity, etc. make it a competition. Like space race but for companies (small-mid size) Tie-in with 6-months free dropbox Superbowl company – intuit Amex
  4. Tier 1: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox + Spotlight on website Tier 2: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox Tier 3: 6 additional months of free Dropbox Business Create a dependency, lock them in so that switching costs are too high to change. Incentivize them to adopt dropbox for business and hopefully not switch out. ----- Meeting Notes (11/15/14 02:29) ----- Intuit Something is to gamify for businesses, which isn't normally done. Therefore we feel that this is a very unique solution to combat a solution ----- Meeting Notes (11/15/14 02:44) ----- At the end of the day, this aligns with Dropbox's roots of being a small, innovative business Shows customers how integral our product is to their business We are planning a marketing campaign focused around sharing the coy's story and how they align with Dropbox's ideals - benefits both of our companies Growing companies that support us is also a great way to grow market share
  5. Tier 1: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox + Spotlight on website Tier 2: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox Tier 3: 6 additional months of free Dropbox Business Create a dependency, lock them in so that switching costs are too high to change. Incentivize them to adopt dropbox for business and hopefully not switch out. ----- Meeting Notes (11/15/14 02:29) ----- Intuit Something is to gamify for businesses, which isn't normally done. Therefore we feel that this is a very unique solution to combat a solution ----- Meeting Notes (11/15/14 02:44) ----- At the end of the day, this aligns with Dropbox's roots of being a small, innovative business Shows customers how integral our product is to their business We are planning a marketing campaign focused around sharing the coy's story and how they align with Dropbox's ideals - benefits both of our companies Growing companies that support us is also a great way to grow market share
  6. Tier 1: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox + Spotlight on website Tier 2: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox Tier 3: 6 additional months of free Dropbox Business Create a dependency, lock them in so that switching costs are too high to change. Incentivize them to adopt dropbox for business and hopefully not switch out. ----- Meeting Notes (11/15/14 02:29) ----- Intuit Something is to gamify for businesses, which isn't normally done. Therefore we feel that this is a very unique solution to combat a solution ----- Meeting Notes (11/15/14 02:44) ----- At the end of the day, this aligns with Dropbox's roots of being a small, innovative business Shows customers how integral our product is to their business We are planning a marketing campaign focused around sharing the coy's story and how they align with Dropbox's ideals - benefits both of our companies Growing companies that support us is also a great way to grow market share
  7. Tier 1: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox + Spotlight on website Tier 2: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox Tier 3: 6 additional months of free Dropbox Business Create a dependency, lock them in so that switching costs are too high to change. Incentivize them to adopt dropbox for business and hopefully not switch out. ----- Meeting Notes (11/15/14 02:29) ----- Intuit Something is to gamify for businesses, which isn't normally done. Therefore we feel that this is a very unique solution to combat a solution ----- Meeting Notes (11/15/14 02:44) ----- At the end of the day, this aligns with Dropbox's roots of being a small, innovative business Shows customers how integral our product is to their business We are planning a marketing campaign focused around sharing the coy's story and how they align with Dropbox's ideals - benefits both of our companies Growing companies that support us is also a great way to grow market share
  8. Tier 1: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox + Spotlight on website Tier 2: 6 additional months of free Dropbox Business + personal consultancy to use Dropbox to further leverage Dropbox Tier 3: 6 additional months of free Dropbox Business Create a dependency, lock them in so that switching costs are too high to change. Incentivize them to adopt dropbox for business and hopefully not switch out. ----- Meeting Notes (11/15/14 02:29) ----- Intuit Something is to gamify for businesses, which isn't normally done. Therefore we feel that this is a very unique solution to combat a solution ----- Meeting Notes (11/15/14 02:44) ----- At the end of the day, this aligns with Dropbox's roots of being a small, innovative business Shows customers how integral our product is to their business We are planning a marketing campaign focused around sharing the coy's story and how they align with Dropbox's ideals - benefits both of our companies Growing companies that support us is also a great way to grow market share
  9. We want students to bring dropbox with them when they go out into the business world. Sponsor programs like we have here (eg. LEA) and Dropbox can get a first foothold on the tech used by these top universities
  10. Long term. Partner with OEM (Asus, Acer) – allow Dropbox to be preloaded on their laptops and desktops. What will incentivise the OEMs? We can say if you buy the Asus with Dropbox, it comes with 5 gigs extra storage. We’d be helping OEMs sell more of their product, at the same time we’ll be getting our name out. The more customers are using it, the more likely businesses will use it. Trickle-up effect.
  11. Companies might not pay for Dropbox for Business after Assessment: Medium Probability | High Impact Mitigation: incentive for companies who decide to sign a year long contract with Dropbox for Business. Business who sign after the 6 month trial, get an additional 3 months for free. Government restrictions as a barrier to entry Assessment: Low Probability | High Impact Mitigation: Follow the necessary steps to make sure there is a seamless entry into the market. This might include reaching out to the Singaporean government as soon as possible. With the 6-month promotion, a large company decides not to stick with us. Medium-sized risk. We believe most coys will have enough infrastructure on the system to not switch away. Possible incentive like extra free 2 months if they sign immediately after the 6 months is over. Government rules and regulations – low risk low poss. Singapore is pro-business and though there are hurdles to jump over, we can clear them.
  12. bit.ly/dropboxcase @DBXUT Dropbox for business expansion 7 offices 95% on why you picked that area and don’t focus on why you didn’t pick the rest Dropbox for business, but also think about how dropbox for individuals will be affected
  13. bit.ly/dropboxcase @DBXUT Dropbox for business expansion 7 offices 95% on why you picked that area and don’t focus on why you didn’t pick the rest Dropbox for business, but also think about how dropbox for individuals will be affected