1. Victoria Wellington-deAnda
AW & SS 15/16 Trend Forecasting Creative Portfolio
Sublime Romaniticim
encompasses the appreciation of
both traditional and
unconventional beauty. The
dichotomy of dark and light,
cynincal and etherial and
intricate detail are what tie each
concept together. A compilation
of old and new with impactful
imagery given at a different
point of view.
SUBLIME ROMANTICISM
2. INDEX
WGSN INSPIRED TREND
Spiritual Awakenings
Rustic Modern
Exotic Opulence
SCIENTIFIC APPROACH TREND
Virtual Money
Rising Sea Levels
Underground Dwellings
*Shapes & Movement
“Drones
ARTISTIC APPROACH TREND
Warped Beauty
Lorenzo de’Medici Scuola TREND
People, Places, Plans & Projects
* Scientific Trend that will be further analyzed in Artistic Approach and Lorenzo de’ Medici Trends
17. The introduction of mobile money has changed the way consumers spend. With the
innovation of technology consumers are steadily throwing away the dollar bills and coins in
replace of M-banking and crypto currencies. This newly developed idea of virtual money
will be used by banks and retailers around the world known as social currency. The best
known crypto currency in known as Bitcoin. The website Coingen allow users to develop
their own crypto currencies, while Ripple is a system that allows transfer of currency
anywhere in the world for a minimal charge. With increased transparency, and more focus
on philanthropic and community endeavors, consumers are beginning to trust brands more
than banks or governments. Amazon has created a system called, Amazon Coins; 500 coins
are received when a customer buys a Kindle Fire which can then be exchanged for Kindle
Fire apps, games or in-app items. Starbucks has also created an initiative called Starbucks
Stars which part of a reward system where customers collect stars based on their purchases
which can be redeemed against future produce. Online reputations are becoming a more
reliable way to develop trust. A movement known as reputation economy is becoming
popular. Reputatiion economy is banks and institutions determining the eligibility for loans
or the suitability for a new job role through an applicant’s online activity. Through analysis of
the applicant’s online activity, the service determines their ability to pay back a loan. For
New York Fashion Week Marc Jacobs opened a Pop-Up Tweet Shop where transactions were
carried out based on the use of the hashtag #MJDaisyChain, thus developing a fun and
frivolous virtual currency.
V I R T U A L M O N E Y
Scientific Approach
19. ScientificApproach
RISING SEA LEVELS
The rise of sea levels and increase flooding has caused the subaquatic life is
becoming a reality. Sitbon Architects have designed a conceptual project called
Bloom. Bloom is a phytoplankton farm in the sea that breeds microscopic
organisms to produce more oxygen. This phytoplankton farm can also be used to
study rising sea levels, acting as the first line of defense against impending
tsunamis. Danish architects Tredje Natur and PK3 are seeking to transform
Copenhagen’s harbor by creating a series of artificial islands.
21. The erosion and overpopulation of landscapes have led architects to invest in
underground dwellings. Oppenheim Architecture and Design created 47 carved
lodges in Wadi Rum, Jordan, using the existing geological structures. The company
BNKR Arquitectura, created the upside-down skyscraper or “earthscraper”
proposed for Mexico City. It houses shops and offices. Skyscraper competition
projects downwards into the ground, using a central lighting system to brighten and
ventilate each space. Architect James Ramsey of RAAD Studio initiated the
development of the LowLinein New York - a subterranean space that would house
his fiber-optic skylight system. Ramsey imagines this space as a bridge between the
past and the future. In Paris, Architects Manal Rachdi and Nicolas Laisné were
commissioned to reinvent disused metro stations, resulting in architectural designs
for swimming pools, restaurants and art galleries.
UNDERGROUND DWELLINGS
Scientific Approach
22. Shapes That Mimic the Movement of Accordion Pleats
Scientific Approach
23. Artist Li Hongbo created paper sculptures constructed from stacks of layered
paper that can flex and contort into eye-popping shapes. Hongbo
transforms everyday objects into beautiful pieces art and create shapes
that mimic the movement of accordion pleats. Hongbo’s poreclain like
scultpures are thousands of layers of soft white paper which open and fold
to create human heads.
Li Hongbo’s Paper Sculptures
Scientific Approach
25. Scientific Approach
In today’s fashion freedom has prevailed. Previously fashion was a dictator, issuing rigid
commands about the season’s must-have silhouette and color. But with society’s complex
and multifaceted lives closets have been compacted with numerous trends; from an array of
colors, to interesting silhouettes, pattern mixes and even unexpected decorations. As
advances in technology pave the way; fashion trails shortly behind. The implementation of
drones in today’s society will not only push the boundary in politics, war and agriculture, but
also in beauty, fitness and fashion. Beauty Tech Designer Katia Vega has created a line of
beauty technology in wearable computing that hides electronic components within beauty
products. According to Vega this, “combines conductive materials and beauty items to allow
users to remotely control drones with a simple touch or wink”. & Vega states, A practical use
of this beauty phenomenon is, “blinking to levitate objects.” Katia Vega developed a FX e-
makeup application called Kinsi. Kinsi tries to answer the question: "Could your skin act as an
interface?" Kinisi could change the world with a smile, a wink, raising her eyebrow or closing
her lips. Each of these muscle movements will trigger different light patterns. A combination
of FX makeup with sensors were precisely applied on specific muscles.
DRONES
“We use voluntary movements to amplify intentions” therefore why not “use our
body as a new input device” – Katia Vega
27. Shapes, Movement & Accordion
Pleats
Reflecting off of Li Hungbo’s paper sculptures shapes,
movement & accordion pleats will be a 15/16 trend in
beauty, interior design, architecture and the apparel
industry.
Artistic Approach
33. LdM Trends are trends found in Florence, Italy near buildings associated with the
Lorenzo de’ Medici school. These trends are analyzed through the coolhunting
technique (people, places, plans & projects). Through this method one can distinguish
future trends. The trend that will be analyzed and seen through LdM trends deal with
shapes, movement & accordion pleats.
Brief Overview
36. Palazzo Pitti
Palazzo Pitti is The Pitti Palace, Which was formerly the residence of the
grand-dukes of Tuscany and later of the King of Italy, now houses several
important collections of paintings and sculpture, works of art, porcelain and
a gallery custome. Palazzo Pitti also encompasses the Boboli Gardens, one
of the earliest Italian gardens. The Boboli Gardens is a popular place for
people to enjoy a beautiful Florentine day. Many people also gather outside
the Palazzo Pitti to sit and enjoy the day. The students of the event planning
class at LdM have helped to organize “Art for the Heart-II Edition”. This
fundraising event includes an open visit to the exhibition “ Hats Between
Art and Extravaganza” at the Costume Gallery section of Palazzo Pitti, a
cocktail hour and “The Hat Fashion Show” in collaboration with LdM
Fashion Department. The guests were requested to wear a hat of their choice
to help encourage the Spirit of the Event.
LDM TREND
Place/ Project
37.
38. Art for the Heart-II Edition Fashion Show At Palazzo Pitti
39. Art for the Heart-II Edition Fashion Show At Palazzo Pitti
43. Notte Bianca is a one night celebration of a city’s art and
culture. Shops are opened until late and in every piazza is a
different event. In Piazza Signoria hosted by Tenax is the
piazza where lights and shapes are projected off buildings
while music fills the vicinity.
LdM TREND
NOTTE BIANCA
PLAN
45. Artists in the Streets
Lorenzo de’ Medici (LdM) is a school devoted to its
students. For the end of Spring 2014 LdM
establishes an outdoor exhibition known as
“Artists in the Streets”. Artists in the Streets is an
art competition where students present their
artwork to the public, whoever captures the
biggest audience wins the competition. The
competition is broken up by class and level.
