1. Nora Zukermann
Always looking for adventures,
impressions and trying to take the
best possible snapshot.
Age: 19
Work: Student, Art & Design
Berlin University
Family: Single
Location: Berlin, Germany
Character: creative young lady,
keen on photography,
architecture and design
Personality
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
Energetic Creative Low Income
Active Learner
Goals
Discover the world
Share impressive views through her snapshots
To collect the great portfolio for her university project and future
employment
To have fun with best friends
Frustrations
Trivially rest, routs and places
Package holidays
Loose her bag with camera and make-up set
Sea sick
Bio
Occupation: the second year student of Berlin Art & Design
University. Thinking about the career in a glance publishing as a
member of marketing department or photographer.
Holidays: University holidays: Christmas, Summer.
Hobbies: photography, brave fashion and conceptual photo
sessions with models, creative muck-up, listen to the pop-rock
music, low-cost travels around the Central and Western Europe.
Good user of smartphone Samsung Galaxy. Stay in touch with
friends via Facebook and Instagram.
Private Life: Single. Have few university friends - Lena, Paul and
Marie. Usually travel together.
Preferences: discover the world and save money. Sacrifice
comfort end sleep to take the picturesque snapshot. Attending
excursions and different workshops with a pleasure.
Hates: crowds of people, public festivals, sports.
Motivations
Incentive
Fear
Achievement
Growth
Power
Social
Brands
Leica camera, MAC and NYX makeup cosmetics,
Chloe and Zara fashion
Preferred Channels
Traditional Ads
Online & Social Media
Review
Friends Recommendations