Here is a brief overview of my work with Schahet Hotels.

1. Schahet Hotels, Inc
Community Manager/Marketing Coordinator
Victoria Harris
January 2016

2. Schahet Hotels, Inc
u Located in Indianapolis, IN
u Over 250 employees
u Founded in 1962
u Schahet Hotels is a hotel management and development company that
operates hotel properties in central Indiana and upstate New York
u Currently operating 9 hotels
u I worked with Schahet Hotels and the 9 hotels in supporting marketing efforts
through social media

3. Activities Overview: Community
Manager
u Schahet Hotels operates 9 hotels:
u Hampton Inn Carmel
u Hampton Inn Northwest
u Residence Inn Northwest
u Holiday Inn Express Northwest
u Holiday Inn Indianapolis Airport
u Hampton Inn & Suites Indianapolis
Airport
u Hilton Garden Inn Indianapolis Airport
u DoubleTree by Hilton Schenectady
u Hampton Inn Schenectady
u Team lead for company social media
efforts and online presence
u Lead team of 13 in Facebook
marketing efforts
u All hotels have a Facebook, Yelp,
TripAdvisor, Google+, and Online
Travel Agencies (OTAs)
u Maintained individual hotel website
and OTAs and monitored for accuracy
and kept up to date
u Developed social media strategy for
hotels
u Independently run Schahet Hotels
Facebook, Twitter, and LinkedIn

4. Activities Overview
u Content Creation & Content Calendar
u Manage campaigns using Shortstack
u Wrote engaging posts for LinkedIn,
Twitter, and Facebook
u Sourced and generated images
u Wrote weekly content calendar
u Scheduled posts using Hootsuite and
Facebook
u Monitor Online Reputation
u Monitor online reputation of the
hotels
u Send reviews to attention of General
Managers
u Keep hotel websites up to date
u Maintain photography and fresh
content of websites
u Work with brands (IHG, Marriott, and
Hilton) to maintain brand standards
in advertising both online and print
u Graphic design of sales collateral and
advertisements

5. Accomplishments
u Developed a social media strategy for the 9 hotels
u Corporate Social Strategy
u Analyzed hotel challenges in marketing and developed strategy to address
challenges

6. Holiday Photo Contest

7. Holiday Photo Contest Analytics
u Ran from December 7 until December 22
u 7 entries total
u Top entry had 124 votes
u Ran one sponsored post for $20
u Post received 62 likes, 1 comment, 3 shares, 63 post
clicks

8. Post Samples – Facebook

9. Sample Posts – Facebook

10. Post Samples – LinkedIn

11. Sample Posts - Twitter