Pitch deck for SpeedKills.io (updated Jan 2017).
Thanks to Dan Norris from Black Hops Brewing for making his pitch deck template available for download.
https://SpeedKills.io
2. • Many WordPress sites are unacceptably slow
• Many WP sites are insecure
• Most hosting companies expect you to manage your own hosting (or pay a
sys admin to do it for you)
• Most business owners don’t want to deal with hosting; they just want it to
work and work well
The problem
3. Enter SpeedKills.io
In 2017 we are setting out to disrupt small business hosting.
We will empower small business owners and online
entrepreneurs to truly delegate this cumbersome but crucial part
of their business.
We are sharing our journey and bringing the small business
community with us.
We want you to come too.
4. • 6 customers in 60 days (with no website)
• Both previous customers and new
• 0% churn rate in 100+ days of operation
• Existing business proven source of leads
• SpeedKills.io customers are affiliates
• Profitable from day 1
Traction
6. Market opportunity
• WordPress runs 25% of sites.
Most trusted by SMBs
• Managed WP / cloud hosting
mushrooming
• Speed matters more than ever
• Productized WordPress services
on upward trend
7. • We provide custom-tailored WordPress
cloud hosting for small businesses &
entrepreneurs
• We proactively manage and update
customer websites on both server and
application level
• We have 10 happy customers since
launch with virtually no marketing
Product
8. Projected revenue
100 customers by end of 2017
Conservative revenue projection = $56k
Conservative profit projection= $30k
Generous revenue projection = $176k
Generous profit projection = $108k
Profit margins between 41% - 61%
9. Marketing and growth
• Create a great product that people love and
share
• Share our journey through content (blog), social
media & press
• Our story is resonating with small business
owners already
• Networking through various groups / events
(dynamite circle, 7DS pro, et al)
• Unique traction channels with systematic
approach
10. Josh (Advisor): Ran multi-
million dollar digital agency that
was acquired.
Currently runs near-7 figure
digital agency in SEA.
Well-known thought leader.
Vic (Founder): Built a 6
figure WordPress
membership site
consultancy in 3 years.
Prolific content marketer,
podcaster and online
influencer.
Lesly (Co-founder): Raised
funds, worked in multiple
startups.
Started the first coworking
space in Bordeaux.
Owner/operator Rapid Bear
Design (graphics / UX)
11. We will be competing with other managed WordPress hosting
companies like WPEngine, FlyWheel, Pressable, et al.
Our main point of difference is the ability for business owners
to truly delegate their hosting.
Few, if any other companies offer this level of service at this
price point, especially on the application level.
Competition
12. Bootstrapped but profitable from day one.
Founder re-invests from first business into this one.
Partner work for pie.
Raising $200k for pie (promise to issue equity)
Investment
13. “Why the hell didn’t this
exist before?”
- Richard Patey, Founder - Funnel Engine
Editor's Notes
Customer list and notes: https://docs.google.com/spreadsheets/d/1_nrrONVCudpM5mFGotttZzyuNEe5Ory-4fSllrPikkA/edit?usp=sharing