SWOT Analysis of patanjali

1. SWOT ANALYSIS OF
PATANJALI
Patanjali Ayurveda Ltd. (PAL)
BY Varsha Kumari Singh
Rajiv Academy for Technology And Management

2. PATANJALI’S STRENGTHS
 Founding Father
 Pricing Strategy
 Launch of New Products
 Ayurveda and Herbal
 Strong Distribution Channels
 Word of Mouth Marketing
 E-commerce

3. PATANJALI’S WEAKNESSES
 Reliance on Baba Ramdev
 Current Pricing Strategy
 Excessive Product Offerings
 Lower Margins for Distributors
 Limited presence in International Market

4. PATANJALI’S OPPORTUNITIES
 Natural & herbal products
 Global Markets
 Food Business
 Rural Expansion

5. PATANJALI’S THREATS
 Controversies
 Negative publicity
 Increase in Competition
 Poor Harvest