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Social and Economic
Network Analysis
UNIT – V
ECONOMIC NETWORK ANALYSIS
Overview
Auctions &
Matching Markets
Sponsored Search
Markets
07-04-2021 VANI KANDHASAMY, PSGTECH 2
Auctions
NETWORKS, CROWDS AND MARKETS - CHAPTER 9
07-04-2021 VANI KANDHASAMY, PSGTECH 3
Types of Auctions
▪Intrinsic value – bidder’s true value for the item
▪Ascending-bid auctions / English auctions
Seller gradually raises the price
▪Descending-bid auctions / Dutch auctions
Seller gradually lowers the price from some high initial value
▪First-price sealed-bid auctions
The highest bidder wins the object and pays the value of her bid
▪Second-price sealed-bid auctions / Vickery auctions
The highest bidder wins the object and pays the value of second highest bid
Descending-Bid and First-Price Auctions
Ascending-Bid and Second-Price Auctions
How long to stay in auction?
Second-Price
Auctions
Second price auctions as game
▪Players - Bidders
▪Let vi be bidder i’s true value for the object and bi be i’s strategy to
bid a object
▪Payoffi = 0 if bi is not winning bid
= vi-bj if bi is a winning bid and bj is the second placed bid
▪The bidders don’t know each other’s values
▪True value is a dominant strategy (vi = bi)
• Consider i as a loser
Decreasing bid – still lose & receive nothing
(b’i < vi )
Increasing bid - still lose & receive nothing
(b’i > vi ) - win but pays more than i values the
object
Payoff to i from deviating would be vi − bj ≤ 0
• Consider i as a winner
Increasing bid – still win & pays second prize
(b”i > vi )
Decreasing bid - still win & pays second prize
(b”i < vi ) - lose & receive nothing
Payoff to i from deviating would be 0
Matching markets
NETWORKS, CROWDS AND MARKETS – CHAPTER 10
07-04-2021 VANI KANDHASAMY, PSGTECH 10
Matching
markets
Bipartite matching problem
Markets in which
you can’t just
choose what you
want even if you
can afford it – you
also have to be
chosen
Task: assigning
each student a
room that they’d
be happy to accept
Perfect Matching
Perfect Matching
▪When there are an equal number of
nodes on each side of a bipartite graph,
then in a perfect matching assignment
I. each node is connected by an edge to
the node it is assigned to
II. no two nodes on the left are assigned
to the same node on the right
Perfect matching
Constricted set
Perfect matching
▪Let S be set of nodes on the right hand side of bipartite graph
▪N(S) – neighbors set of S is a set of nodes on the left hand side of
bipartite graph which has an edge to a node in S
▪S is a constricted set if S > N(S)
▪Constricted set No perfect matching
Matching Theorem: If a bipartite graph (with equal numbers of nodes on
the left and right) has no perfect matching, then it must contain a
constricted set
Valuation & Optimal Assignment
▪Valuation each individual expresses how much they’d like each object
▪Quality of an assignment = sum of all individuals valuations for what
they get
Assignment
Quality = 12+6+5
=23
Optimal
Assignment:
Max. Quality
Valuation & Optimal Assignment
▪Valuation maximizes happiness of everyone for what they get
Finding
optimal
assignment
Bipartite
matching
problem
Perfect matching exists:
Optimal Assignment =
# students
Prices and Market Clearing Property
Preferred seller graph
Payoff
Vij – Pi
Market clearing prices
Prices and Market Clearing Property
Is the set of prices Market clearing?
Yes, if preferred-seller has perfect matching
Prices and Market Clearing Property
For any set of market-clearing prices, a perfect matching
in the resulting preferred-seller graph has the maximum
total valuation of any assignment of sellers to buyers
Let M be perfect matching
Total payoff = Sum of all buyers payoff
Total Payoff of M = Total Valuation of M − Sum of all prices
Market clearing prices
Market clearing prices

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Economic network analysis - Part 1

  • 1. Social and Economic Network Analysis UNIT – V ECONOMIC NETWORK ANALYSIS
  • 2. Overview Auctions & Matching Markets Sponsored Search Markets 07-04-2021 VANI KANDHASAMY, PSGTECH 2
  • 3. Auctions NETWORKS, CROWDS AND MARKETS - CHAPTER 9 07-04-2021 VANI KANDHASAMY, PSGTECH 3
  • 4. Types of Auctions ▪Intrinsic value – bidder’s true value for the item ▪Ascending-bid auctions / English auctions Seller gradually raises the price ▪Descending-bid auctions / Dutch auctions Seller gradually lowers the price from some high initial value ▪First-price sealed-bid auctions The highest bidder wins the object and pays the value of her bid ▪Second-price sealed-bid auctions / Vickery auctions The highest bidder wins the object and pays the value of second highest bid
  • 6. Ascending-Bid and Second-Price Auctions How long to stay in auction?
  • 8. Second price auctions as game ▪Players - Bidders ▪Let vi be bidder i’s true value for the object and bi be i’s strategy to bid a object ▪Payoffi = 0 if bi is not winning bid = vi-bj if bi is a winning bid and bj is the second placed bid ▪The bidders don’t know each other’s values ▪True value is a dominant strategy (vi = bi)
  • 9. • Consider i as a loser Decreasing bid – still lose & receive nothing (b’i < vi ) Increasing bid - still lose & receive nothing (b’i > vi ) - win but pays more than i values the object Payoff to i from deviating would be vi − bj ≤ 0 • Consider i as a winner Increasing bid – still win & pays second prize (b”i > vi ) Decreasing bid - still win & pays second prize (b”i < vi ) - lose & receive nothing Payoff to i from deviating would be 0
  • 10. Matching markets NETWORKS, CROWDS AND MARKETS – CHAPTER 10 07-04-2021 VANI KANDHASAMY, PSGTECH 10
  • 11. Matching markets Bipartite matching problem Markets in which you can’t just choose what you want even if you can afford it – you also have to be chosen Task: assigning each student a room that they’d be happy to accept Perfect Matching
  • 12. Perfect Matching ▪When there are an equal number of nodes on each side of a bipartite graph, then in a perfect matching assignment I. each node is connected by an edge to the node it is assigned to II. no two nodes on the left are assigned to the same node on the right
  • 14. Perfect matching ▪Let S be set of nodes on the right hand side of bipartite graph ▪N(S) – neighbors set of S is a set of nodes on the left hand side of bipartite graph which has an edge to a node in S ▪S is a constricted set if S > N(S) ▪Constricted set No perfect matching Matching Theorem: If a bipartite graph (with equal numbers of nodes on the left and right) has no perfect matching, then it must contain a constricted set
  • 15. Valuation & Optimal Assignment ▪Valuation each individual expresses how much they’d like each object ▪Quality of an assignment = sum of all individuals valuations for what they get Assignment Quality = 12+6+5 =23 Optimal Assignment: Max. Quality
  • 16. Valuation & Optimal Assignment ▪Valuation maximizes happiness of everyone for what they get Finding optimal assignment Bipartite matching problem Perfect matching exists: Optimal Assignment = # students
  • 17. Prices and Market Clearing Property Preferred seller graph Payoff Vij – Pi Market clearing prices
  • 18. Prices and Market Clearing Property Is the set of prices Market clearing? Yes, if preferred-seller has perfect matching
  • 19. Prices and Market Clearing Property For any set of market-clearing prices, a perfect matching in the resulting preferred-seller graph has the maximum total valuation of any assignment of sellers to buyers Let M be perfect matching Total payoff = Sum of all buyers payoff Total Payoff of M = Total Valuation of M − Sum of all prices