The document discusses interactive media and how it can engage audiences through real-time feedback loops. Interactive content goes beyond one-directional broadcasting by allowing audiences to have a voice. The company Elexu specializes in delivering interactive solutions that help empower consumers, engage digital audiences, and foster meaningful relationships between content producers and audiences. Elexu partners with other companies to provide full-service interactive media campaigns.

1. LET’S GET INTERACTIVE!
“Interac6ve Media”.., what is it and what can it do for me?
In a digital & social age content is king. It’s what drives customer interest & consump6on.
However the bulk of content being churned out is one-direc*onal. It’s billboard adver6sing blindly
broadcast to the unseen masses hoping some will take a bite of the call-to-ac6on.
Interac*ve content is different. Real-6me Feedback loop for audiences
An example of an interac6ve media campaign could include
Beyond ‘Like’, ‘Share’ and ‘Follow’
We help empower the consumer-ci6zen to have a voice. We help forward thinking organiza6ons
to get their message across and engage with digitally connected audiences. And we help foster a
reciprocal and meaningful rela6onship between the two.
to informed and engagedcontent producers to…, by bringing these two together through the
medium of interac6ve content campaigns.
Elexu is a mul6-media company specialised in delivering interac6ve solu6ons
Interac6vity engages audiences with content. promoted by sponsors, brands and
With our partners we bring a full-service offering

2. “Interac6ve Media”.., what is it and what can it do for me?
We help empower the consumer-ci6zen to have a voice. We help forward
thinking organiza6ons to get their message across and engage with digitally
connected audiences. And we help foster a reciprocal and meaningful
rela6onship between the two.
to informed and engagedcontent producers to…, by bringing these two
together through the medium of interac6ve content campaigns.
Elexu is a mul6-media company specialised in delivering interac6ve solu6ons
With our partners we bring a full-service offering 360degree full circle.
Partners like 360PR By partnering with experts in segments we are able to
deliver comprehensive solu6ons, not just consultants but also hands on,
produc6on, promo6on, from conceptualiza6on to delivery to post-evalua6on/
outcomes/feedback, data driven results evidence based. A network of media
companies and freelancers. Ar6sists, agents, film, tv, events, We work both for
you but also for your audience. invest in our partnerships for the long term,
shared risk and shared rewards, results driven, trusted parterns, collaborate,
consulta*ve approach
INTRODUCTIONS

3. CLIENTS LOOKING TO:
GROW THEIR USER BASE
MONETISE CONTENT
ENGAGE DIGITAL AUDIENCES
iDENTIFY EVIDENCE BASED OUTCOMES
BOTTOM LINE
OUTCOMES
BOTTOM LINE
Discovery, Watch, listen, par6cipate, aaend, subscribe, vote,
purchase, recommend, learn
Connect, journey, experience
Content into events, and events into content, audience into
broadcasters and broadcasters into audience, reciprocal
conversa6on and exchange between the content producer
and the audience it engages with.
Merge cross-media
We can help you: Launch/manage/promote an
event
DARE TO DREAM

4. Corss media, meshing diverse interests and genres with a
diverse audience with diverse interests
The consumer-ci6zen is a much more dynamic and informed
individual than …., they demand engagement and a
rela6onship that is give-and-take. Varied interests, digitally
connected and “keen to be seen” as trend seaers and socially
well connected. Old stereotypes about consumer behaviour
no longer apply. Yes indeed a sports fana6c can very well be
interested in music and dance similotaneously. Reach out to a
wider audience and diversify your content pordolio.
compe66ons
THE GENRES ARE NOT MUTUALLY EXCLUSIVE DAMMIT!
Discover how interac6ve content can cut across mul6ple
media genres. Aaract new audineces with crossover appeal.
PEOPLE - MUSIC – FASHION - SPORT - SOCIAL - TV
INTERACT & ENGAGE

5. BROADCAST & PROMOTE
Turning content into events, turning events into content, turn ing
audience into broadcasters and broadcasters into audiences.
Broadcast is a two-way communioca6on channel not just a one-way
monologue. Don’t want to be sold to, they want to converse.
Entertaining Cross pladorm, mul6-channel promo6on, develop apps
for mobile, content crea6on
Broadcast over social, TV-video, online and in print
Tailored to indiviual needs, social media strategy, aligned media
outlets,
print, documentaries, events, film and tv, music, video produc6on,
Now you have your content we need to get it out there, building an
audience base with repeat engagement, mone6ze

6. LET’S WORK TOGETHER!
We would love to have a chat and learn more about
your business and aspirations.
Whatever your media needs are, we are confident that
together we and our partners we can build great
campaigns and solutions with you!
for further informa6on or to arrange a meet up please contact:
valen6ne@elexu.com 07944-163273
PARTNER UP
www.elexu.com