1. K Vaitheeswaran Founder & CEO, Indiaplaza.com [email_address]

2. “ The real tipping point for e-commerce in India will happen when offline retailers successfully go online.”

3. “ E-commerce is easy . Just launch a website and repeat what we have been doing offline for decades.”

4. “ E-commerce? This is an IT Department initiative.”

5. “ We cannot sell online. It will create channel conflict with our offline distribution system.”

6. “ Almost 99.99% of revenues will come from offline retail. It will attract 99.9999% of resources. E-com will have to manage with the balance.”

7. “ Offline retailers will first throw people at the problem. Then money. Then both .”

8. “ Eventually , offline retailers will figure out how to do e-commerce.”

9. “ The Big Question: How long is eventually?”

10. Thank You