2. McDonald’s corporation is an
American fast food
company,founded in 1940 as a
restaurant operated by Richard and
Maurice McDonald, in San
Bernardino,California, united states.
3. Industry Restaurants
Genre Fast food restaurants
Founded May 15,1940;79 years ago in San
Bernardino,California
Founders Richard and Maurice McDonald
Headquarters Chicago,Illinois,U.S
Number of Locations 37,855 Restaurants
Area served Worldwide
4. The first McDonald’s restaurant was started in 1948 by
brothers Maurice (“Mac”) and Richard McDonald in San
Bernardino, California. They bought appliances for their
small hamburger restaurant from salesman Ray Kroc, who
was intrigued by their need for eight malt and shake
mixers. When Kroc visited the brothers in 1954 to see how
a small shop could sell so many milk shakes, he
discovered a simple, efficient format that permitted the
brothers to produce huge quantities of food at low prices.
A basic hamburger cost 15 cents, about half the price
charged by competing restaurants. The self-service
counter eliminated the need for waiters and waitresses;
customers received their food quickly because
hamburgers were cooked ahead of time, wrapped, and
warmed under heat lamps.
6. McDonald's is the world's largest restaurant chain by revenue,[8] serving over 69
million customers daily in over 100 countries[9] across 37,855 outlets as of
2018.[10][11] Although McDonald's is best known for its
hamburgers, cheeseburgers and french fries, they also feature chicken
products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In
response to changing consumer tastes and a negative backlash because of the
unhealthiness of their food,[12] the company has added to its
menu salads, fish, smoothies, and fruit. The McDonald's Corporation revenues
come from the rent, royalties, and fees paid by the franchisees, as well as sales
in company-operated restaurants. According to two reports published in 2018,
McDonald's is the world's second-largest private employer with 1.7 million
employees (behind Walmart with 2.3 million employees).[
7. Revenue $ 21.025 billion
Operating Income $ 8.823 billion
Net Income $ 5.924 billion
Total Assets $ 32.811 billion
Total Equity $ 6.258 billion
8.
9.
10. Conclusion
The last half of the twentieth century witnessed the
development of many fast food chains. None were as
successful as McDonald’s at maximizing profit and
minimizing cost. The rapid growth of McDonald’s from one
small store in 1948, to its first restaurant in 1955, to its
worldwide dominance and market saturation at the turn of
the twenty-first century, is a story of capitalist enterprise,
sometimes at its worst and (to its shareholders)
sometimes at its best. The business practices of
McDonald’s are, to put it kindly, slightly suspect. By
keeping employee wages low and refraining from hiring
full time workers, the company was able to save money
on health care packages and employee benefits.
