Presentation on Marketers Flunk the Big Data Test

1. Marketers
Flunk the
Big Data
Test

3. PRESSURE TO
EMBRACE BIG
DATA IN
MARKETING

4. intuition
or
GUT

5. MAJOR
STRUGGLE
WITH
STATISTICS

6. ARE YOU
GETTIG
IT RIGHT

7. ARE YOU
DISTRACTED
BY ALL THIS

8. CONNECTORS
They love data and all
forms of feedback
including data on
marketing effectiveness,
input from managers or
peers

9. THESE TYPE OF
MARKETERS ARE
UNDERPERFORMERS
THEY LOSE SIGHT OF
END GOAL

10. The best focus
on goals and
filter out noise

11. THREE MAIN QUALITIES
 Comfort with ambiquity
 Ability to ask strategic
questions
 Narrow focus on higher
goals

12. RECAP
• Following their gut
• Major struggle with statistics
• Too distracted with so much data
• Connectors
• Low performance of connectors
• Focus on Goals