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Sample Proposal: (MBS) Marketing and Branding Studies
1. • THE POWER OF THE NEXT •
MANAGEMENT CONSULTING
DRIVEN. VIGOROUS. RESULTS.
Request for Proposal
Urbanetectonics, LLC dba The BomaQ Companies.
725 FM 1103 #133 Cibolo, Texas 78108
Phone and Fax 1 855 383 8056
www.urbanetek2.com
RESULTS.
VIGOROUS.
DRIVEN.
2. Table of Contents___________________________________________________
Cover Letter
I. Table of Contents……………………………………………………………….. 1 page
Proposal & Projected Costs Packet #1
II. Executive Summary…………………………………………………………… 2 pages
III. Company Profile…………………………………………………………..…… 7 pages
IV. Products and Services…………………………………………….………….. 10 pages
V. Management and Organization…………………………………………….. 8 pages
VI. Explanation of Fees …………..…………………………………………….. 6 pages
Comparable Examples Packet #2 Proprietary
VII. Comparable Projects or Experience...……………………………………… 11 pages
VIII. Work Samples…………………………………………………………......… 11 pages
4. Management Consulting______________________________________________
Utilizing our customized forms, format, and models for single core studies such as
this example in marketing and branding studies, the study will be managed and
organized as follows:
MBS Phase I – In this phase activities are geared towards the tasks necessary to
get an agreed understanding of the objectives and project scope. Initial external and
internal analysis which may include surveys, on-site field analysis, one on one
interview, and other feedback methodologies.
MBS Phase II – Simulation of analysis, evaluation, and documentation of the current
performance in the areas of interest into a concise marketing and branding intent
evaluation chart by subject matter. Activities in this phase include solution
brainstorms, examination of case studies, preliminary branding formation,
clarifications, and feedback positioning.
MBS Phase III – The statement of branding positioning will be formed and based on
effective practices as outlined by our subject matter specialist, current industry
standards and regulations, and the context climate that influences the specific
municipality.
MBS Phase IV – The team will present the marketing and branding plan to the
stakeholders with recommendations for improvement, change, and/or development.
5. Management Consulting______________________________________________
MBS Phase V – Utilizing the preferred option layout, the marketing and branding
study with a five-year look ahead will be formulated and submitted.
MBS Phase VI – A plan implementation schedule will be suggested.
MBS Phase VII – We would like to follow-up to observe how the plan is operating
post-use. A post-use methods and plan effectiveness evaluation will be scheduled.
MBS Phase IV – The team will present the marketing and branding plan to the
stakeholders with recommendations for improvement, change, and/or development.
The final marketing and branding study will serve as a community-wide, strategic
marketing and branding process creating a new identity, a sense of place, and viable
business market.
MBS Phase V – Utilizing the preferred option layout, the marketing and branding
study with a five-year look ahead will be formulated and submitted.
MBS Phase VI – A plan implementation schedule will be suggested.
MBS Phase VII – We would like to follow-up to observe how the plan is operating
post-use. A post-use methods and plan effectiveness evaluation will be scheduled.
6. Project Schedule____________________________________________________
Tentative project schedule for the First Year is as follows:
Phase # # of Days Progress Report Deliverable
Notice to Proceed
MBS Phase I 25 Meetings N/A
MBS Phase II 8 Meeting Draft Report
MBS Phase III 8 Meeting Final Report
MBS Phase IV 2 Meeting Report/Presentation
MBS Phase V 3 Meeting Binder/CD
Final Report .5 N/A Binder/CD
MBS Phase VI .5 N/A Schedule
MBS Phase VII 1 Meeting Progress Report
Fulfillment & Keys to Success________________________________________
Weekly, monthly, and/or project-related meetings will be important for the entire
team, inclusive of City staff, contracted employees, or other stakeholders, where
applicable. These meetings will be designed to discuss project, office, and work
related issues.
Effective meetings should help the team meet expectations, focus on clear
objectives, narrow to a consistent consensus, document agreeable concepts, and
keep a coordinated schedule.
8. Promotional items
Deliverables_________________________________________________________
The buffalo or bison hooves are extra wide and prevent the buffalo from water
sinking into the mud. Wouldn’t it be great to simulate this fun fact into promotional
items for new businesses that symbolize stable business development,
sustainability, relocation, and expansion in Cibolo, Texas?
Promotional Item Studies 1